Even though many viewers are spraying Duane, thinking that his public sale of product placement is simply mad and completely blinded by money, it does not prevent the purchase and sale of product placement in "Truman's World". Pen & Fun & Pavilion www.biquge.info

From the reports released by the media that night, it can be seen that "Truman's World" has generated huge profits before the auction has even started - a total of 269 million were sold for all advertising positions in the bidding auction that day, of which 3 were unsold.

This 269 million is not like the box office, which still needs so many people to share, the net profit margin is very large, if converted into the box office, it can be about equal to more than 800 million global box office, which is equivalent to the fact that the movie has not yet started, and has already received more than 800 million box office.

This figure made the dissatisfied Fang Liyong very satisfied, and his face looked much better when he faced Du ane at the subsequent reception.

The media also reported on the situation in a big way, and many readers who have been concerned about it since the news came out also saw the relevant news for the first time.

“…… The 269 million on-site turnover surprised reporters, and at the same time, the advertising volume of "Truman's World" was also breathtaking, with a total of 132 advertising spaces auctioned in this bidding auction. Although 73 of the 132 commercials are off-the-show advertisements, there are also 59 in-play advertisements, and such a large number of advertisements to be concentrated in one movie makes people doubt the quality of the film again, and there are even 10-second close-up advertisements and advertisements spoken by the main character, which makes people question whether this is a movie or an advertising showcase?......

This is a report from the Yuhang Evening News in the next province, while the Nanyang Evening News in Duan's base camp focuses on another aspect.

“…… With a total of $269 million in sales, advertisers were surprised by their confidence in the film, and the producers' unique auction format was refreshing. Different from the rough advertising conventions in the past, the advertising auction of "Truman's World" has industrialized the subdivision of advertising rights, which is believed to be an important factor for many advertisers to have confidence in this auction...... The prevalence of product placement in movies will undoubtedly affect the quality of movies and the audience's viewing experience, but variety shows are different, variety shows must rely on the investment of advertisers to produce excellent programs, and advertising and variety shows are mutually reinforcing...... China's increasingly prosperous variety shows are now in the blowout stage of vigorous development, or we can learn from the "Truman's World" product placement auction to professionalize and industrialize the advertising of variety shows, or will stimulate investors' investment interest in variety shows, so as to promote the better development of variety shows......"

"Xinmin Evening News" hit a mallet and gave a candy to eat.

...... "Truman's World" gives 132 advertising slots that are unique to the industry, and 59 in-play advertisements will undoubtedly reduce the quality of the movie. Duane, a young director, was completely carried away by his success, maybe he thought that even if he made a commercial sales film, he would have a large audience to watch it, but the audience's feedback undoubtedly told him that 'you can't do this, we don't buy it', and for a film, quality comes first...... In addition to 59 in-play advertisements, "Truman's World" also has 73 off-the-play advertisements, and the specific and detailed off-the-play advertisements will not have an impact on the content of the film itself, but the income generated is not low - the bidding king of this bidding auction was born in the off-the-play advertising, and Tencent obtained the qualification of the global strategic partner of "Truman's World" at a price of 45 million, and enjoyed the official one-year element authorization, including the right to use the official poster and the right to use the official stills...... In the future, China's films may adopt this method, on the premise of eliminating in-play advertising, to carry out in-depth mining and redistribution of resources for off-play advertising, or it will reduce the pressure on producers, obtain sufficient funds to produce better film works, and achieve a win-win situation for films and advertisers......"

All of a sudden, all readers who paid attention to this matter knew the news that the product placement of "Truman's World" was sold at a sky-high price, and also knew the huge number of advertisements in "Truman's World".

59 in-play product placements!

This is completely beyond their imagination, before they thought that Duane would sell a dozen products at most, but they didn't expect to sell 59 of them! This has also changed the psychology of some people - if it were only a dozen product placements, they would be bored with the movie, but all of a sudden it reached 59 product placements, which made them have a strong curiosity.

What kind of movie will this be?

So, while continuing to scold, they let their curiosity take root in their hearts, and if "Truman's World" has been released now, many of them will even buy tickets to see what kind of movie it is.

It's no longer about going to the movies, it's about satisfying your curiosity.

By the next day, the news was flying all over the sky, not only those media who participated in the bidding auction yesterday, but other media that were not invited also dug up news from all sides and sent out news reports, and all of a sudden, the news of the big sale of "Truman's World" product placement appeared on the news pages across the country, becoming a hot topic after people's dinner.

At the same time, a phone call also reached the hand of Duane, the protagonist of the topic.

When the call came, Du An was sitting in front of Su Jin's dresser at his home in Shanghai, and Chen Yuxin, the makeup artist behind him, tossed his hair.

Chen Yuxin is the makeup artist of "Pretty Woman" (see verse 42 for details), and her makeup skills are still excellent - almost at the level of plastic surgery. After the crew's work was over, Chen Yuxin had a lot of contact with Zhu Qian, and even became Zhu Qian's exclusive makeup artist.

Picking up the phone and seeing the name displayed on it, Du Yin smiled at Chen Yuxin in the mirror, "Sorry, answer the phone." ”

Chen Yuxin also smiled knowingly, "I'll go to the bathroom." As he spoke, he put down the hair in his hand, turned around and walked out, and before leaving, he glanced at Duane's mobile phone, which showed the name "Xie Jin".

Great guide.

After Chen Yuxin went out, Du An answered the phone, "Old man Xie, why did you remember to call me......

"I saw your news in the newspaper, and I was idle at home, so I called to care about you. ”

I haven't seen him for a long time, and Xie Jin's voice seems to be weaker than the last time the two met, and his middle qi is weaker.

"Old man, you also have to pay attention to your body, after all, you are the treasure of our country, how many people are still waiting for you to continue making movies......"

After the two exchanged pleasantries for a while, Xie Jin said, "What you did this time is a bit reckless." ”

"Reckless?"

Duane's tone was a little puzzled.

Xie Jin said: "It's about you selling advertisements." Forget about the advertisements in the play, you have moved the advertisements outside the play to the table, which is really reckless. ”

While everyone else is concerned about how much the in-play advertising hurts "Truman's World", this old man is not worried about that at all, but cares about the off-play advertising that no one pays attention to.

Du An also wanted to say that he didn't know what Xie Jin meant, but Xie Jin on the other end seemed to have a premonition of what he would say, and preemptively said: "Don't say that you don't understand what I mean, you are a human essence, I don't believe you will not be able to see through." ”

Xie Jin's words were all said about this, and Du An had no choice but to smile and acquiesce.

Xie Jin's question, Du ane knows what the situation is, to be specific, this matter involves a profession in the film and television industry - sponsors.

The main job of the film sponsor is to send funds to the crew, or provide some materials needed by the crew, for example, if you need a venue here, then the sponsor with the corresponding resources can provide it, and if you don't have the resources, you can also pay to buy resources to sponsor, but most of them can't appear in the logo of their own company or product in the film like the placement advertisers, and can only appear in the acknowledgment subtitles after the end of the film.

On the surface, sponsors are a group of people similar to product placement advertisers, but they invest in off-the-show resources, and the rights and interests they obtain are far less than those of product placement advertisers - normal people who will stare at the subtitles after the end of the film? The pay and the benefit are completely disproportionate, but there is still an endless stream of people who want to become sponsors, because it involves a gray industry chain.

Money laundering.

Compared with the relative transparency of other industries, the operation of film and television production can be said to be a vague mess, how much money has come in, how much profit has been generated, what is the revenue ratio, what is the rate of return, etc., and sometimes even the producer can't completely figure it out, let alone outsiders. Such an opaque operating environment provides a lot of room for money laundering, which is why so many movies and TV series are not released every year, but there are still people who invest, and investors who can make so much money are not fools.

In the early days, the laws and regulations were not perfect, and everyone blatantly invested in money laundering, with the development of the industry and the increase in the intensity of capital review, it was no longer safe to invest directly in production, so the vague channel of sponsorship became a new money laundering channel, and "Truman's World" divided the sponsorship channel into off-screen advertising resources directly under the public's nose, which undoubtedly caused trouble to many people - they are playing a fish in troubled waters, how to play when the water is clear?

"It's okay to look at your piece alone, but you have made a start, if the government department seizes this point of yours and cuts in, and even makes your way into a template to standardize and promote, do you know how many people will want you to die?"

Du ane smiled: "What you said is too exaggerated, how can I affect the government department? I really can't do anything about this movie, I can't count on the box office, I can only engage in this thing to make money, I believe they will understand me." ”

Xie Jin said: "Exaggeration? As the old saying goes, cutting off people's wealth is like killing one's parents, and what I said is not an exaggeration. ”

Duane added: "And how can the government departments do it? They also point to the continued development of the film and television business to drive economic growth." ”

Xie Jin said: "It may not have moved before, but now that the country's economy is developing so fast, the domestic economy has also begun to transform, and it is difficult to say that it has developed from the previous blind pursuit ......of GDP to the construction of a harmonious society."

Du ane knew that Xie Jin was right: the difference between the government department and the film and television industry is that the film and television industry only cares about its own development, but the government department has to consider it from the perspective of the entire social environment, such as the redistribution of economic resources, social stability and other factors.

And his behavior this time can be an entry point.

After being silent for a while, Xie Jin said: "I have also thought about this problem, knowing that although this thing promoted the development of the industry in the early days, it is not a matter for the long run, and one day it will bring indelible pain to our industry, which should be solved." I also know that you want to do something for this business, but there are some things that you should think about and do, don't rush too much, and solve them peacefully. Let's take it one step at a time, and we'd rather slow down than put ourselves in danger......"

Du An listened to Xie Jin's words, and was a little crying and laughing.

Why does this old man always like to think of himself as the kind of pioneer fighter who is desperate for the bright future of the film and television industry, and thinks that he is a clear stream in the entertainment industry? Before, he thought that he could change the status quo of the film and television industry once, and this time again.

He didn't know how Xie Jin could feel like this, if he had to compare it, he felt that he was at most a mudslide, not a clear stream.

“…… I've been in this industry for so many years, and I know some people, and I've started to contact some of them, so don't worry too much......"

Yes, it is he who makes himself pay attention, and it is he who makes himself not worry.

The old man chattered for a long time, and Duane couldn't interject, and finally he was annoyed and had no choice but to say vaguely: "Old man, you really think too much, take 10,000 steps back, even if you really do it, it will be a long process." And this kind of behavior can't be eradicated, it can't work here, they can slowly flow to other places in the process, I have helped them think about the place, it's next door, you can see it when you turn your head, and it will never cut off their financial route. ”

He didn't know if Xie Jin could understand it, but he had already expressed what he meant - he came prepared, and Xie Jin didn't need to worry.

Probably because among these people he has seen, Xie Jin is really an idealized person, and he has always been sincerely thinking about him - although Xie Jin's original intention made him cry and laugh - so he is willing to say this level to Xie Jin, if it is Fang Liyong, he will probably continue to be perfunctory.

Hearing Du An's words, Xie Jin on the other end of the phone fell silent again, and said after a while: "It turns out that you have already thought of a way to make a peaceful transition, so that's good." ”

Xie Jin called this time to care about this matter, and when he heard that Du An seemed to be confident, he didn't say anything, and hung up the phone after a casual chat.

After Xie Jin closed the line, Du Yin grabbed his mobile phone and looked at it in a daze for a while, and he really couldn't figure out how his behavior of being forced to start digging the foot of the wall because he was too poor to start digging the foot of the wall in Xie Jin's opinion became a measure to purify the environment of the film and television industry?

After thinking about it for a long time, I couldn't figure it out, so I had to shake my head and throw the phone aside, shouting "Chen Yuxin!" outside, and called the makeup artist back in to study how to put on this makeup. (To be continued.) )