Chapter 83: Improving Viscosity

"Stickiness" is an important metric to measure the loyalty program of users, and it plays a key role in the brand image of the entire company. One way to improve viscosity is to provide features or conveniences that users don't want to give up.

In fact, there are many ways to improve the viscosity of intranet users, such as adding the like function of photo albums and logs, launching games such as Happy Farm and Angry Birds, and launching a discussion function for classmates.

The most effective thing in a short period of time is to launch Happy Farm, but it is a bit wasteful to launch such a big killer too early, but it doesn't hurt to prepare in advance.

When Jiang Hui registered the company, he had already considered the relationship between the school intranet and games, and the game industry would be a huge green industry in the future, so Jiang Hui specially registered Guanghui Games Co., Ltd. for this purpose.

Jiang Hui plans to develop Happy Farm, Angry Birds, and Plants vs. Zombies first, and then gradually license these games to the school intranet when it is rolled out to the whole country. These browser games are actually not difficult to develop, Jiang Hui can basically do it himself, of course, it would be better if he found someone to beautify the picture effect before going online.

According to Jiang Hui's current plan, the promotion of major universities in the imperial capital will be completed in early December, and then the promotion of nearby cities such as Tianjin will be completed in late December, and the registration authority of major universities across the country will be opened.

If the promotion method of foreign colleges and universities still engages in down jacket exchange, it is not to mention that it is difficult to operate, and there are not so many cheap sources to exchange. At this time, consider taking advantage of Happy Farm's vegetable stealing skills to quickly occupy the college market on the campus intranet.

Happy Farm has an obvious effect of improving user stickiness, and playing this game pays attention to interaction and mutual assistance. Every day, users need to go online to water their own or their friends' crops, kill insects, weed, and harvest fruits. The game can not only mobilize the enthusiasm of users to go online, but also prompt users to initiate interaction with friends on the website, so that friends can interact together, which is definitely the strongest weapon to help the school intranet kill the whole country.

Another point is that since its launch in November 2008, it has quickly become popular in mainland China, Hong Kong, Macao, Taiwan and other parts of the world, attracting tens of millions of players and becoming one of the most popular social games in the world.

"Five Minutes" also rose rapidly with Happy Farm, raising $3.5 million in a year after the launch of Happy Farm, which means that the valuation of "Five Minutes" with this game reached nearly 100 million.

Jiang Hui is now short of money, and he wants to buy hao123 before next year's mother, and then take advantage of the opportunity to increase his traffic before Du Niang goes public in the United States, and sell hao123 to Du Niang at a high price.

Don't look at hao123 This website is very simple, in the previous life, Du Niang still put a lot of effort into winning it, if he intervenes this time, Boss Li is estimated to cut another piece of meat, but presumably for better data when it is listed, Boss Li is still willing to give blood. In this way, you can also get in touch with Du Niang, although your company will surpass Du Niang sooner or later, but it is impossible not to give BAT a way to live, after all, people have become a climate.

Jiang Hui hopes that the Internet industry in the future will be Guanghui standing at the top of the pyramid, followed by BAT in the middle, and other Internet companies of all kinds below.

The development of an industry cannot completely depend on an enterprise, but there must be leading enterprises to take the lead and standardize the development of the entire industry.

When the combination of the intranet and Happy Farm, it will inevitably be able to fully occupy the university market, at this time, you can consider opening the registration permission to alumni who have graduated, of course, at this time, the difficulty of real-name control will be greatly increased, and you need to obtain the cooperation of various colleges and universities to do a good job. Otherwise, new users are likely to disrupt the user experience for students at various universities.

When the promotion of the school intranet was almost on the right track, Jiang Hui found a helmsman for it to be responsible for its daily operations, and then set up Autohome and Weibo by himself.

The purpose of Autohome is to make some preparations for entering the automobile industry in the future, and the consumer herd mentality of the Celestial Empire is also very strong, and it is easy to be influenced by the media to their own opinions. In the previous life, ordinary people would generally go to Autohome to inquire about buying a car, although Jiang Hui could not make Autohome the official website of his own car company, but it was still easy to guide consumers through some advertorials.

Needless to say, Weibo is not to be said, you must know that Weibo was launched at the end of 09 in the previous life, and the valuation is said to have broken 10 billion US dollars in 11 years, such a big weapon must be held in your hands as soon as possible, and you will operate it for a few years, and wait for your smartphone to go on the market, and then launch WeChat at the right time, and then it will be the time when you stand at the top of the Internet.

After that, the payment platform and the like Yu'e Bao will be combined with WeChat in advance, gradually seize the territory of BAT, firmly press them, and finally lead the Internet sharing economy.

On the way to the achievement of the Internet empire, we will slowly make the smartphone empire, drones, electric vehicles and other industries bigger and stronger, and realize the combination of "soft" and "hard".

In the middle, you can play movies, variety shows, and other cultural industries, and at the same time make some quick money in the stock market.

The various industries complement each other, and the registered account can realize mutual login, improve the gold content of the account, and the viscosity of users will continue to increase, which is beneficial to each platform, which is mutually beneficial.

Jianghu fantasized that one day, he would be woken up by the ringtone of his smartphone under the Guanghui Group in the morning, finish breakfast in the villa full of smart homes developed by his own company, and open the app developed by his own company on his mobile phone to read the news, and the news introduced his own company's situation. Then I drove my company's electric car to work, and on the way, I saw the group's crew using the drone developed by the group to take aerial photography, and the music on the radio was written by myself. When I returned to the company, I felt a message on my Weibo, turned on my mobile phone and had a video conference in my group's development WeChat. At noon, I ate fresh food from the website operated by my group company in the company cafeteria. In the afternoon, listen to the presentations of the various companies of the group......

Jiang Hui hopes that he can influence the lives of more people, bring joy to more families, and bring more vitality to social development.