At the beginning, Liu Jiang sold Donge-commerce to Alibao, but did not ask for money, but replaced 2% of the shares, and sought a position as an executive of Alibao Company, with an annual salary of one million.

Don't think that 2% of the shares are very small, you must know that Ma Yun himself only accounts for 8.9%.

After hearing that General Liu made such a military order, the people who originally had opinions were dumbfounded.

Anyone knows what it means to have a 2% stake and the job of an Alibao executive.

If you have these two things, you can be called a successful person.

And Liu Jiang dared to bet on these things, which shows that he is still very confident in his plan.

At this time, the head of the finance department stood up and said: "Mr. Ma and I have said hello, and the board of directors has agreed to adopt this plan, hoping that our departments can implement it." ”

Hearing that the board of directors has passed it, everyone has nothing to say.

"The work tasks of each department have been written very clearly in the program plan, this is a tough battle, related to the future of our Alibao, and also determines the pattern of the future e-commerce industry in China, whether we become the unshakable industry NO.1, or the counterattack of the e-commerce industry to become the new king."

Liu Jiang's words fell into the ears of everyone present.

Everyone felt a lot of pressure with this detailed plan in their hands.

It's not that Liu Jiang scares them, if this plan fails, even if it doesn't affect the company's foundation, it will be enough to hurt the company's vitality.

After all, Liu Jiang's method of burning money is really a bit appalling.

At least everyone has been in the mall for so many years, and they haven't seen anyone do this.

However, just because no one has done it doesn't mean that it is not impossible, and the road was originally walked out by the continuous exploration of future generations.

Liu Jiang gave this plan a name - "Money Burning War"

As the name suggests, it is to burn the money.

The next day, Alibao announced through major publicity channels that it would carry out profit-making activities.

First of all, as long as you register an Alibao account, you can get 10 yuan in cash, and at the same time, during the event, if you buy goods on the Alibao website, you can also enjoy a 10% discount, and have a certain chance to win a free order grand prize.

As soon as the news came out, it immediately caused a sensation.

Don't look at the return of only 10 yuan, how many people are in Huaxia? Not to mention that half of the people go to register, even if one-third of the people go to register, it is 5 billion, and Alibao has to pay for it.

It is conceivable how big Alibao is playing this time.

In fact, before Alibao officially announced the news, Liu Chen knew about it.

There is no impermeable wall in the world, and Ba E-commerce has already arranged people in Ali.

Similarly, Alibao must also have a good eyeliner in Ba E-commerce, and the position will not be low.

This is the norm, as long as it does not jeopardize the company's daily operations, everyone will turn a blind eye.

Regarding Liu Jiang's approach, Cao Rong felt that he was crazy.

Liu Chen has a different view, and even said that this time Liu Jiang's approach is very far-sighted, and whether it is successful or not, it will be written into the business case.

"Ma Yun Sun Ziyi, they are not stupid, they don't have such courage to throw 500 million into it, not to mention, they can't take out 5 billion now. Liu Chen saw it clearly.

"In fact, now e-commerce is not popular enough, far from reaching the level of national e-commerce, people who really know how to shop online, at most tens of millions are already capped, or even 100 million, plus some people don't care about the ten yuan at all, too lazy to register, so in the registered account cash return, Alibao is enough to smash up to 500 million, as for the nine-percent discount and free single award, it's just some drizzle, it sounds better. ”

After hearing Liu Chen's analysis, Cao Rong nodded thoughtfully: "Each mobile phone number can only register one account, and it must also be bound to an ID card. ”

I saw Liu Chen shook his head: "No, don't underestimate Alibao's actions this time, if we don't dominate the e-commerce, after this event, Alibao's position as a domestic e-commerce giant will be completely consolidated, unshakable, Chinese people like to use small profits the most, ten yuan is enough to attract tens of millions of customers." ”

"Throwing so much money into it is just to grab consumers and market share, Alibao really made a bloody investment this time. The expression on Cao Rong's face was a little complicated.

"In fact, they were also forced by us, the super logistics center was born, Sun Ziyi they couldn't sit still, SoftBank and Yahoo invested so much money in order to support Alibao, they didn't want to see the end of the failure, so this time the desperate bet, the purpose is very clear, is to consolidate the position of the e-commerce giant. Liu Chen said after taking a sip of tea.

Cao Rong further said: "In other words, Alibao is actually targeting us this time. ”

"That's right, and it's menacing. Liu Chen nodded.

"Then we don't have to pay attention to it, after all, this kind of activity, Alibao will not continue to do it all the time, there is no company in the world that can afford to burn so much money. ”

Cao Rong put forward her own opinion, but she didn't expect to be vetoed by Liu Chen.

"No, we can't just ignore it, we have to respond. ”。

"Response?" Cao Rong looked a little surprised: "Could it be that Alibao burns money, and we also burn money?"

"I don't really want to do that, but I can't help it. Liu Chen said helplessly.

"Why, we are now developing very well, and when the super logistics centers are established one by one and form a network across the country, at that time, Alibao will not be our opponent. Cao Rong asked puzzled.

"You're right, relying on the super logistics center, we do have the capital to surpass Alibao, but one thing you don't forget, logistics speed is not the root of the buyer's choice of you, just a more important condition, if Alibao can let buyers enjoy real discounts, then buyers will not abandon us with faster logistics, and choose Alibao with better service and better price. Liu Chen reminded.

After listening to what Liu Chen said, Cao Rong had a feeling of enlightenment, and her vision was indeed a little narrow, which was very fatal to the helmsman of a large enterprise.

Burning money to compete for the market with Alibao does sound very exciting, but the problem in front of Cao Rong is the problem of funds.

During this time, in response to Alibao's suppression, the funds on the company's books disappeared at a speed visible to the naked eye, and the speed of spending money far exceeded the speed of making money.