Chapter 875: This is a move made by a madman
During this time, in response to Alibao's suppression, the funds on the company's books disappeared at a speed visible to the naked eye, and the speed of spending money far exceeded the speed of making money.
"You don't have to worry about this, I still have a little spare money in my hand, as long as I don't play too much, it should be enough to support it. Liu Chen dispelled Cao Rong's concerns.
"Then I'll hold a meeting when I get back and discuss a plan for profit-making activities as soon as possible. Cao Rong said a little impatiently.
Liu Chen advised: "Remember, the momentum must be huge, Alibao shouts 100 decibels, we have to shout 200 decibels, first of all, we can't lose in momentum, as long as we have an advantage in momentum, the wind of media public opinion will be biased towards us, and this war is equivalent to winning half." ”
"It's such an interesting thing to burn money, if Alibao does it alone, it's really lonely, so let's join in and have a good time. ”
Liu Chen said with a chuckle.
Cao Rong guessed: "It was originally Liu Jiang's one-man show, but now that we have a kick, I'm afraid he will be angry." ”
"No, if you think so, you're wrong. Liu Chen waved his hand: "Actually, General Liu did this, the purpose is to force us to fight, one person burns money is lonely, and two people can only call war by burning money together." ”
"Why?" Cao Rong's face was full of doubts.
"Liu Jiang did this for two purposes, one is to seize the market, and the other is to force us to fight. Liu Chen explained.
"Oh, I see. Cao Rong's thoughts suddenly became clear, and thinking of what had happened recently, she probably understood what was going on.
"Alibao has the support of Sun Ziyi and Yahoo, and it must have an advantage in terms of funds, which we have to admit. Through this period of suppression, our trading volume has obviously declined, if it continues like this, something will definitely happen, Liu Jiang also understands this, so he released this big move to force us to fight. For things like burning money, naturally whoever has the money will have the last laugh, and whoever can't hold on will collapse. ”
Liu Chen nodded: "You're right, so we have to fight, and don't underestimate the allure of this kind of preferential activity to customers, this time Liu will come up with such a method, and we can't be so passive in the future." ”
"Well, I see. "Cao Rong learned a lot from Liu Chen's side today, and if she goes back to absorb it, it will help her a lot in the future.
Moreover, with Liu Chen's support, Cao Rong also has confidence in her heart.
After returning to the company, she held a high-level meeting to discuss the plan for profit-making activities.
The next day, the pages of major news media across the country were all news about the profit-making activities of tyrannical e-commerce, and the intensity of publicity could be said to have perfectly crushed Alibao.
This is thanks to the strong support of the relevant departments.
At the last express delivery association industry meeting, Liu Chen reached a strategic cooperation intention with Minister Zhang, so the current e-commerce has won the support of the state at a certain level.
With the government escorting, many things are indeed a lot simpler.
In addition, the profit-making activities of the e-commerce company are more beneficial to the people than those launched by Alibao, so it has also caused a lot of sensation.
Rebates are indispensable, and even more so.
In short, Alibao has some e-commerce, and Alibao does not have e-commerce.
However, on this rebate, Cao Rong took some caution.
She felt that simple rebates were too simple, and their funds were not as abundant as Alibao, and if they wanted to win at this point, they had to do something different.
Therefore, the rebate measures of the e-commerce company are like this - new users will receive 10 yuan-100 cash when they register, as for how much to send, there will be a lottery page after the registration is completed, and the user only needs to forward the lottery results to the QQ space, and the cash red envelope can be received.
Of course, in order to reduce the company's financial pressure, Cao Rong also pulled a lot of sponsorship, and after the results of each lottery came out, it would be shown that it was sponsored by xx company.
For example, if each lucky user draws 100, the winning result will show that Wahaha Mineral Water is sponsored.
The user forwards the winning result to his own space, which is equivalent to advertising to the sponsoring company, and this advertising fee is a cash red envelope, which can be described as killing two birds with one stone.
Because the minimum of the red envelope is ten yuan, and there is a certain chance of drawing 100, so this point alone is more attractive than Alibao.
In addition to this one activity, other activities are also very attractive, and for a while, they stole the limelight of Alibao.
Of course, this can't be blamed on Liu Jiang, after all, this thing was the first thing he proposed, and it is normal for the people behind to follow the trend and imitate it, and carry out certain optimization and improvement.
However, Liu Jiangke did not just let Ba E-commerce easily live a comforting life, and Alibao quickly adjusted the preferential activity plan, which was even more attractive than Ba E-commerce's.
For a while, the two companies were like a bar, your activities are better than mine, I want to be better than you, and no one wants to let anyone.
Along with this vicious competition, hundreds of millions of funds are rapidly burning.
In just two days, Alibao and Ba E-commerce have invested hundreds of millions of dollars, in exchange for tens of millions of registered users and increasing transaction volume every day.
To be precise, Alibao spent a lot more money than Ba E-commerce, I have to say that Cao Rong is also a girl with business talent, and the sponsor method she came up with saved at least 50 million funds for Ba E-commerce.
In this regard, the evaluation of netizens is very happy, anyway, the competition between e-commerce and Alibao, the final profit is still the user consumer.
For those small and medium-sized e-commerce platforms, life is getting more and more difficult.
"Their actions are destroying the ecological balance of the industry, and they are no different from madmen. An e-commerce company CEO who did not want to be named said in an interview with the media.
In 2005, it was indeed a phenomenon to use hundreds of millions of funds to do things without agreeing with each other.
Liu Jiang did not panic about the pressing of the e-commerce company, he firmly believed that Liu Chen did not have much money in his hands, and if he wanted to fight a protracted war, he would definitely not be Alibao's opponent.
When Liu Chen's capital chain is broken and he can no longer provide effective help to the hegemonic e-commerce, it is time for them Alibao to blow the horn of counterattack and regain the lost ground.
So now there are some doubts within the company, and he didn't bother with it, he firmly believes that he is right, and persistence is victory.
Sooner or later, he will trample the bully to the ground and take revenge.
Liu Chen made him lose Jiangdong e-commerce, and he wanted Liu Chen to lose the e-commerce.
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