Verse 360: Crazy Reversal

The week of October 16th to 22nd was a relatively dull week for the box office of Chinese theaters, and some films deliberately missed the image of Golden Week blockbusters and chose to be released at this time, just to make a time difference. Pen Fun Pavilion www.biquge.info among these films, some were released last weekend, and this week entered the second week, such as "Crouching Tiger" starring Wu Zhenyu, Zeng Zhiwei, Miao Qiaowei and others, and some chose to be released on this weekend, catching up with the three days of this week's weekend, such as "Curiosity Kills the Cat" starring Hu Jun and Liu Jialing, and the gap between the film industry and the TV circle is also vividly reflected in the box office.

"Crouching Tiger" is headed by Wu Zhenyu Zeng Zhiwei, these are two actors who are a little embarrassed in the film industry, from the perspective of actors alone, they can't reach the first line up, and they are faintly higher than the second line, or they can be called 1.5 lines.

The other actors in the film include Miao Qiaowei, Guo Xianni, Zhang Zhilin, etc., all of whom are first-line actors in TVB and even the Xiangjiang TV circle, as well as Wang Jin as the producer, but the box office performance is really poor, last week's opening three days to collect 83.2 million box office, this week's weekly box office is 76.9 million, the box office decline trend is obvious, looking at some media evaluations and online feedback, the evaluation of this movie is not high.

It can be seen that they may want to gradually transform these TV stars into movie stars by using the old man to bring the newcomer, but the big screen and the small screen are indeed different, and this group crossover was not successful.

Of course, the unsuccess of "Crouching Tiger" is also related to many factors such as screenwriters, directors, and the overall decline of Xiangjiang films, but the inability of actors in the TV industry to adapt to the performance mode of the film industry and the lack of appeal to attract audiences to the theater are also one of the important reasons.

In this week, with the release of many new movies, the share of the movies that have been released for several weeks has been gradually snatched, "Baby Plan" has a domestic weekly box office of 113 million this week, giving up the original second place at the weekly box office and falling to third place, and the new appearance in the domestic weekly box office runner-up position is a new film released last week's weekend, "Midsummer Light Year", with a weekly box office of 146 million.

This film directed by Taiwanese cutting-edge director Chen Zhengdao is a youth love story film, with a small and fresh feeling, although the overall style still can't escape the literary and artistic style of Taiwanese films, but the director tries his best to remove some obscure things and replace them with other things, Du An's feeling that it can be called "feelings".

Each of us has youth, and "Midsummer Lightyear" is to guide us back to our youth, just like the warm breeze of early spring on the way to school in memory, which makes people remember the past and steal half a day of leisure in the tense city life, perhaps this is also an important factor for "Midsummer Lightyear" to break through and create box office success.

Duane even thinks that in the next few years, things like "youth" and "feelings" will become a new growth point at the box office, and many genre films will probably emerge at that time.

And this week's domestic weekly ticket seller champion was won by "Liberation Day" with a box office figure of 247 million.

Although Duane was in an image crisis this week, resulting in a dismal box office for "Liberation Day" for several consecutive days, things eventually reversed and successfully resolved the crisis, coupled with Duane's previous limelight at the Huabiao Awards to attract media attention, and there was no new blockbuster impact in the film market this week, in this case, "Liberation Day" can continue to lead the weekly box office rankings in most people's expectations, the only thing they didn't expect was the box office numbers it carried when it was in the top position.

247 million, 100 million more than the runner-up domestic weekly box office.

No one expected it to be such a number.

The total domestic box office of "Liberation Day" in the first four days of the week was only more than 80 million, and as a result, it directly caught up with 160 million in two days and three days on a Friday plus a weekend.

This is still a movie that is still going to be painted in a week, who can believe it?

Anyway, friends who have been paying attention to the media don't believe this number when they see it, and their first reaction is whether the data is wrong.

When the airport incident took a turn and the wronged Duane turned into a hero who saved people, the experienced media immediately knew that the box office of "Liberation Day" would no longer be as bleak as Wednesday and Thursday, and that it would usher in a small wave of contrarian growth over the weekend, so they began to stare at it early in the morning.

But whose family will grow so much against the trend!

The domestic box office on Friday was 37.5 million, compared with Thursday's 11.7 million, a direct increase of 220% against the trend! and the domestic box office of "Liberation Day" on Saturday was 75.1 million, compared with Friday's 37.5 million, an increase of 100%!

The upper limit of the psychological expectations of those industry insiders who have been concerned about this matter is at most a rising figure of about 100% for several consecutive days, and the highest single-day expectation on the weekend is more than 40 million and less than 50 million, after all, "Liberation Day" has been released for several weeks, but no one thought that the highest domestic single-day box office of "Liberation Day" this weekend was higher than the box office in the last two days of its second week.

This is still in the case of the reduction of the theaters of the release of "Liberation Day" after strategic adjustments, and the number of screenings has also decreased, in terms of the box office of a single screen alone, this 75.1 million is much higher than the gold content of several single-day box offices in the second week.

What's going on?

In addition to suspecting that the data was wrong, many people's second reaction was that Han Sanping had already started to raise the box office.

Although Du An's name is big, he has made good movies, and he has been in the limelight at the Huabiao Awards many times, but his qualifications are still too shallow, and his connections are not broad, and the focus of raising the box office is his connections, so the media will not think of Du An, but Han Sanping - this big man has been deeply involved in this circle for many years and has a wide range of contacts, so it is very convenient to raise the box office.

If it were the feudal environment of a few decades ago, these media might still think about whether to make trouble when they think of this, but in the current environment of official guidance and continuous decentralization of power, the symbolism of Han Sanping, the big man, is more than practical, especially in the media circle, his deterrent power has been weakened a lot, so many powerful media have begun to quietly investigate and collect evidence to see if Han Sanping has done something at the box office.

However, the results of their two-day open and covert investigation were very disappointing -- within the scope of their investigation, there were no ticket exchanges, no empty screenings, no free screenings, the box office sales of "Liberation Day" were regular, the number of moviegoers was normal, and no black-box operation was found to raise the box office for the time being.

The domestic box office result of 75.1 million in a single day seems to have been rushed by the audience in this way.

And the two investors in "Liberation Day" except Duane also had mixed expressions when they saw this number.

Although Du An couldn't see what kind of complicated expression Han Sanping would have when he saw this number, he saw what kind of expression Shu Yu was.

He was sitting on this side of the desk, and Shu Yu on the other side was holding a document that still had hot air, his eyes were fixed on it, and his expression was as calm as ever, but there were mixed meanings in his eyes: surprise, joy, doubt, thought......

Her eyebrows twitched slightly.

For Shu Yu, this kind of expression, which is almost paralyzed in the eyes of others, is already "rich in expression" for her.

Du An's stay in Hangzhou didn't last long, and he came back after finishing his errands, after all, he still had to keep an eye on the next week's affairs, so he came to DreamWorks this morning on the weekend and sat opposite Shuyu.

"There's nothing surprising about this, most people still look at the box office of a movie with old eyes, so they are surprised, in fact, there are already signs,"

Duane said at the time, "Now we have entered the Internet era, because the Internet is free, many people think that these things on the Internet are just beautiful, and feel that the data on the Internet is just a symbolic meaning, not practical significance, but in fact, the Internet has been inseparable from people's lives, and many things can be seen from some data on the Internet, such as my blog attention." ”

"From the point of time after the decline, my blog attention has now increased by more than 3 million fans, and these increased fans to a certain extent reflect the current box office growth of "Liberation Day" - they are new attention, they are active, they are on the rise, and they are likely to go to the cinema to watch "Liberation Day" in the real world, support me, and it can be regarded as a continuation of their online carnival. Compared to these people, the previous more than 10 million fans are nothing, those people have either watched it, or they have been busy lately and don't pay attention to this aspect at all, and it will not be converted into a new box office. ”

Of course, it is impossible for all of the more than 3 million new fans to buy tickets to enter the theater, but the proportion of them who are active is still very large, so this situation has been caused. In addition, the attention on the blog is only a manifestation of the general environment, and in reality, there must be more people who have been affected by these recent events to buy tickets, which has caused the current result. ”

It was also because he saw the signs that came back from these appearances that Du An would refuse Han Sanping's request so resolutely, not wanting to provoke himself, if it weren't for that......

He didn't know if he would agree with Han Sanping to do that.

"However, the rate of new followers on my blog has slowed down significantly, and on the whole it has almost stagnated, which to a certain extent indicates that the new box office power in the market will not increase so significantly, plus the consumption on Saturday, I estimate that this single-day box office will not be able to maintain, and it will soon fall down and return to normal levels. So we can't expect to sit back and get the results we want, we still have to do the ...... planning."

These were all things Duane said at the time, and the domestic single-day box office of "Liberation Day" on Sunday also validated his words.

47.4 million, this is the Sunday domestic box office of "Liberation Day", and finally it is no longer as crazy as Saturday, although it is still very high, but it has also returned to the scope of people's psychological expectations.

After all these twists and turns, "Liberation Day" gained more than 240 million in China this week, and the overseas box office seems to verify the remarks of "box office overdraft" in the domestic market, and it is no longer as advantageous as in previous weeks to crush the domestic box office, only 229 million this week, which is not as high as the domestic box office. According to analysts' analysis, some of the reasons for the impact of overseas local films, especially the North American market, which is the largest overseas box office, has newly released a masterpiece of a local American film master, resulting in "Liberation Day" being the most affected by local films.

Films from other countries are indeed developing, although they can't catch up with Chinese films, but the momentum of development is quite fast.

So this week, the total global box office of "Liberation Day" this week was 469 million, plus the previous more than 2.9 billion, it was already 3.436 billion, and the gap from "Hero" was only 284 million, and it still had nine days to go.

From impossible to possible, from possible to impossible, and then from impossible to possible, "Liberation Day" has been screened all the way, and now such a gap makes more and more people believe that it will surpass "Hero" to become the new box office No. 1. (To be continued.) )