Verse 361: Because it's mine
There is no eternity in royal power, and neither is there in the entertainment industry. Pen ~ fun ~ pavilion www.biquge.info
Compared with secular power, due to the development of information and the large number of practitioners, the speed of metabolism in the entertainment industry is even faster, almost a little worse than riding a rocket, take the current example as an example.
Due to the relationship between the Huabiao Award and the airport incident, Duane has taken his "Liberation Day" for almost an entire week in the past week, and he has taken a random newspaper and flipped to the entertainment section to read about it, and even went beyond the entertainment section - the social news section is full of relevant news reports.
But the speed of renewal in the entertainment industry is too fast, and the audience also likes the new and hates the old, no matter how exciting your news is, no one can dominate the page forever, and the headlines that last for almost a week are enough to be bullish. By the beginning of this Monday, Duane and his "Liberation Day" had gloriously taken a back seat from the headline position, relying on the uncertain news that "the latest box office announcement of "Liberation Day" may surpass "Hero" to become the number one box office in many newspapers, and the headline position was occupied by the sudden dark horse "Midsummer Lightyear".
This circle is constantly in need of newcomers and new works that can create miracles, and Chen Zhengdao and his "Midsummer Light Year" meet this condition, which can be seen in the cruelty of competition in the entertainment industry.
Of course, the State Administration of Radio, Film and Television still played a certain role in promoting this part, and the 30-day limited screening period did ensure to a certain extent that the screen would not be controlled by famous directors and big names for a long time, and newcomers had more opportunities to take the lead, in an ancient saying that "robbing the rich and helping the poor", ensured the vitality of the Chinese film industry - in this regard, Du An, a newcomer who has only been in the industry for three years, has unconsciously been classified into the category of "old-timers", but in terms of qualifications, he is actually still a newcomer, ". Chen Zhengdao, the so-called "cutting-edge director" of "Midsummer Light Year", is much more qualified than him.
And our newcomer and old-timer are in Nanyang and his partner in a meeting at the moment, but the content of the meeting has nothing to do with the movie he is currently releasing at the moment.
"What?!"
Fang Liyong's voice suddenly became a few decibels louder, and his brows furrowed unconsciously.
Duane looked at him and paused himself for a moment.
Now he is in the No. 1 conference room of Ruixing Film and Television, the theme of this meeting is the specific methods and rules of "Truman's World" advertising investment, and the participants are Fang Liyong, He, Shu Yu, and Fang Limin.
Originally, Du An's plan was to ask Fang Liyong to call several staff members of their company who were responsible for following up the project of "Truman's World", but Fang Liyong may have been worried that the probability of leaking secrets in advance would increase due to factors such as those who knew too much, so he politely refused his request, which was quite in line with Du An's consistent perception of him. And Du An, naturally, did not insist on his own requirements anymore, and it was the same for these four people to hold a meeting, anyway, if the four of them had a meeting, it would be Fang Liyong and their side who would be in trouble, and it had nothing to do with him.
The four people at the oval conference table were naturally divided into two groups and sat face to face, the Fang family brothers sat on that side, he and Shu Yu sat on this side, and Du An also saw that while Fang Liyong was surprised, Fang Limin also looked towards him. As for Shu Yu beside him...... This guy has been silent, like a mud bodhisattva, and now there is no reaction.
Fang Liyong seemed to realize his gaffe immediately, his eyebrows furrowed, and his voice lowered again, returning to the normal decibels.
"It's too much fanfare to hold a bidding meeting, isn't it? We're making a movie, not selling land. ”
Fang Liyong calmly questioned such a sentence, and Fang Limin on the side also immediately helped: "Yes, Director Du, now the audience still has a strong resistance to product placement, and there are so many advertising spaces you listed before, our bidding will be opened, and the specific amount will be exposed, isn't that clearly telling the audience that there are a lot of product placement ads in this movie? ”
As if he felt that what he said was not enough, Fang Limin had already shut up after speaking, but opened it again and added, "And no one has ever done this." ”
Duane smiled at the two of them and said, "No one has done it before, it doesn't mean that we can't do it, if we always follow the path of our predecessors, then all industries will stagnate." ”
"I know that when those people made movies before, even if they pulled product placement ads, they would talk about them one by one in private, after all, the audience bought tickets to watch movies, and no one wanted to spend their own money to watch advertisements, if they knew earlier, it would affect some people to enter the theater and reduce some box office revenue in advance, but our movie is different. ”
Fang Liyong interrupted Du An's words at this time, "Director Du, we have all read the script, and we all know that this drama is indeed inseparable from advertising, but it is impossible for us to reveal too much information to the audience in the subsequent publicity, in that case, it will have a great impact on the box office." ”
It seems that he thought that Duane wanted to explain in detail to the audience how the play was done in order to dispel the audience's doubts about the large number of product placements.
But Duane shook his head, "Of course I do, but that's not what I'm talking about. ”
Speaking of this, Duane laughed very brightly, the enthusiasm was comparable to the sun on dog days, if he let those female fans see it, he is afraid that he will collectively become nymphomaniac, and it is even possible to faint.
"The difference I'm talking about is that the people who make the film are different, because I made the film. ”
The conference room fell silent for a moment.
Fang Liyong's face was calm, his eyes flickered, Shu Yu raised his head from the copywriting in front of her that seemed to have flowers, and sighed silently, compared to the reactions of these two people, Fang Limin's reaction was much more straightforward and rude - he looked at Du An in surprise, as if he couldn't figure out how there could be such a cheeky person in the world, and he didn't blush in public.
Listening to Duane's meaning, it seems that there are too many product placements, even if he shoots a piece of ****, it will not affect the audience to buy tickets and enter the theater to watch the movie?
Why does he think he's so charismatic?
As if he could see through Fang Limin's thoughts, Du An's said: "That's right, my attraction to the audience is so great, especially when we announce the specific links of investment promotion." ”
Fang Limin couldn't hold his breath at first, and blurted out a question: "Why?"
Duane raised his eyebrows and said: "It's very simple, because by then, "Liberation Day" has already been painted, and it will be painted with the first place at the box office in history, and I will become the new world No. 1 in terms of the box office results of a single movie." ”
"The appeal of the new world number one in the box office rankings, I believe I don't need to say more, right?"
Indeed, needless to say, the professionals present also knew it deeply.
But the premise is that you want to become the director who is the number one in the world at the box office!
Fang Limin wanted to say this, but he smacked his lips and still couldn't say it.
If it was placed a week ago, he might still be able to question such a sentence, but now he doesn't dare to question it, because judging from the current box office situation, "Liberation Day" is really likely to surpass "Hero".
Fang Liyong was also silent.
Duane knew that he probably thought that according to his usual path, he would say a lot of arguments to support his point of view, but he didn't expect that he would use such a simple and crude reason this time.
But Fang Liyong's logical thinking ability is indeed not comparable to Fang Limin, he finally raised another question, "We don't deny your appeal, Director Du, and I think what you said is very likely to happen, but you also agreed that product placement is harmful to the box office, wouldn't it be better if we still follow the regular process and erase this part of the damage?"
Du An looked at Fang Liyong with a bright smile, but shook his head, "Of course it's not good." ”
Fang Liyong closed his mouth again.
He didn't want to talk anymore.
He hated this situation so much that there were things you could not think of but I couldn't think of, and it made a sense of frustration permeate his always proud and confident heart.
Fang Liyong shut up, but Fang Limin automatically leaned over uninterestingly, and asked tentatively, "Why? Because you are handsome?"
Probably he thought this was Duane's routine.
Du An's appreciative glance at him, Tian nodded shamelessly, and shamelessly admitted, "Mr. Fang, you are really discerning, you have discovered my handsomeness, I believe this is also an important factor why you chose to invest in me at the beginning, after all, I was still so unknown at the beginning, but Mr. Fang, you can fall in love with me like Bole." ”
The four people at the meeting all knew that Fang Limin's original agreement to invest in him to make a movie was completely due to another factor, which was always like a thorn in the hearts of everyone present, and it was closely related to the four people on the scene, especially now when Shu Yu and the Fang family were in harmony on the surface, Du An's mention of this matter in this way made the Fang brothers feel very awkward and difficult to show.
After all, Du An's choice of Shuyu still has some mind to this day.
However, he did not continue to go deeper on this, but continued: "That's right, I'm handsome is one aspect, after all, this is a world of faces, but there are other reasons, that is, the marketing strategy of "Truman's World" needs to be adjusted. ”
Fang Limin was depressed, and he also learned from Fang Liyong to shut up and not speak.
He just felt that he had figured out Duane's train of thought, but he didn't expect Duane to turn back to serious after turning from serious to improper.
I can't guess it!(To be continued.) )