When she was about to arrive at Qi Miao's company, Qi Yufei said to Lin Chen: "Lin Chen, there is something I don't know how to tell you?"

Lin Chen smiled bitterly: "Yufei, you don't want to say that your sister doesn't believe me at all, so if she wants to say anything too much later, let me bear more." ”

Qi Yufei was stunned and said, "How do you know?"

"That's what it's written in the novel. ”

Lin Chen laughed and said: "Don't worry, I know it in my heart, and maybe my advertising and advertising strategy may not be suitable for pharmaceutical companies, after all, we are laymen when it comes to medicine and health care." ”

Qi Yufei admired: "Teacher Lin, I am ashamed of you being so free. ”

When Lin Chen saw Qi Miao, he was also amazed, I have to say that Qi Miao and Qi Yufei look very similar, the only difference is that the temperament of the two is different, Qi Yufei is the temperament of a cold artistic young woman, and Qi Miao is the character of a strong woman.

"Sister, let me introduce you, this is Lin Chen. ”

Qi Yufei smiled and said, "Lin Chen, this is my sister Qi Miao." ”

"Mr. Qi, hello!"

Lin Chen also said slightly politely.

"Lin Chen, hello, I've heard of your name, and your creative advertisements really make me feel breathtaking. ”

Qi Miao said with a smile on her face, she is also telling the truth, yesterday when she searched for Lin Chen on the Internet, she found that her sister did not tell a lie, this Lin Chen really has some real skills.

But think about it, just with my sister's vision, how can ordinary people enter my sister's vision.

After the three of them were seated. Qi Miao said apologetically at this time: "I'm sorry." Lin Chen. There's a lot more going on on my side in a while, so I want us to make a long story short. ”

Lin Chen said: "Yes, I have already talked to Yu Fei about the general idea before, but I don't understand medicine, so if you can't say anything, please try to point it out." ”

"Okay!"

"The principle of cold medicine on the market is symptomatic treatment, so the usual cold medicine needs to have four ingredients: antipyretic and analgesic, cough, vasoconstrictive and anti-allergic ingredients. Most of the anti-allergic ingredients have the side effects of drowsiness, so that the cold medicine can relieve the symptoms and play a therapeutic role while having the side effects of dozing off during the day and affecting the patient's study and work. I don't know if I'm right?"

"Yes, and in recent years, our company has been trying to overcome this problem, but it still hasn't achieved the desired effect. ”

Qi Miao shook her head slightly: "As far as I know, several other pharmaceutical companies want to find a way, but it is still quite difficult, what?

"Hehe, in fact, the reason is very simple, just divide the cold medicine into white tablets and black tablets, and put the sedative "chlorpheniramine" in the cold medicine in the black tablet, so that. Then you won't be asleep again during the day. ”

Lin Chen said with a smile: "And I think the trademark can be registered as 'white and black', and the advertising words can be used to treat colds." Black and white", and I think the core message of all your company's advertising is "take white tablets during the day and don't fall asleep, and take black tablets at night and sleep soundly......

Listening to Lin Chen's words, Qi Miao was shocked, to be precise, it seemed to be a flash of light in his mind, yes, who would have thought that many people have been overcoming such a problem all along, but it can be easily solved with another kind of thinking.

And Qi Miao thinks a little longer, if they can bring out the idea of 'white and black', then it can be said that their 'Longmiao Medicine and Health Care' may be able to regain their foothold, and even tear out a hole in the cold medicine of medicine and health care.

The more she thought about Qi Miao, the more excited she became, so she didn't have any contempt when she looked at Lin Chen.

"And then?"

Qi Miao couldn't wait to ask at this time: "What you just said is all advertising text marketing, and you also said that you are going to shoot a commercial film, since this is the case, what should you do about the advertising film?"

In another time and space, the reason why 'white plus black' is remembered is that in addition to the concise and clear advertising words that can make people impressive, it is the black and white advertisement, so at this time, Lin Chen smiled faintly and said: "I think you can first cooperate with the brand of 'white and black' to shoot a creative black and white advertisement?"

"Oh, how do you say?"

"I have the impression that you can find a host, preferably a well-known host, mainly female, and the design of the upper and lower edges of the advertising screen can be the same as the 'white and black pillbox' that you designed at that time.

……”

It can be said that the energetic work scene of this white-collar beauty dressed in black and the male astronaut in a white spacesuit sleeping peacefully in a weightless environment cleverly reflects the characteristics of the product "black and white" and the product characteristics of not drowsy during the day, which has played a great role in quickly occupying the high-end market after the product is launched.

Sure enough, after Qi Miao listened to this advertisement, she felt that there was a fire burning, and she seemed to have seen the achievements of 'Long Miao Medicine and Health Care' after being reborn!

After looking at the time, Lin Chen also shook his head and smiled bitterly: "That Mr. Qi, the idea of this advertisement and other general ideas will be sent back to you, you can just watch and do it." ”

"Ah, Lin Chen, aren't you going to shoot this advertisement?"

Qi Yufei was stunned at this time.

"Yes, Lin Chen, aren't you going to shoot this advertisement?"

Even Qi Miao was a little surprised, you must know that she always thought that Qi Yufei brought Lin Chen in the hope that she would give him a chance to shoot advertisements.

This, this special thing is completely my own thoughts!

Facing the Qi sisters, Lin Chen also shook his head and smiled bitterly: "It's not that I don't want to shoot, but I really don't have time for the time being, and I've already told you about the creativity of the advertisement, you just need to find someone to shoot." ”

Seeing that Lin Chen didn't look like he was cheating at all, Qi Miao felt a trace of shame at this time!

At this time, she finally realized the true meaning of a sentence in her heart. That is to spend the belly of a gentleman with the heart of a villain!

From the moment you walk in the door to the moment you start talking about advertising. Lin Chen didn't open his mouth to discuss the price at all.

Whether it's a 'white and black' brand idea. The innovation of cold medicine and the next few advertisements to be made, these values can no longer be measured in money!

But Lin Chen didn't talk about it at all, Qi Miao had read countless people, and it was precisely because of this that she felt unbelievable.

Is there really anyone in this world who doesn't love money?

Or is this kid in love with Yufei?

Thinking about it like this, Qi Miao suddenly suddenly thought that Lin Chen wanted to please Yufei's concern, so the price was not discussed at all!

Lin Chen didn't know that he just refused to shoot an advertisement, but this Qi Miao could think so much, he roughly looked at the time and said, "Mr. Qi." If nothing else, then I'll go. ”

Qi Miao was about to say something when suddenly a person hurriedly pushed the door in: "Mr. Qi, something happened!"

"What's the panic? Are there any rules? Get me out!"

Looking at his secretary, Qi Miao said with a slightly angry face.

The secretary didn't care about the boss's thunderous anger, but hurriedly said: "Mr. Qi, the cold medicine of New Connock Company contains PPA, and now it has been forcibly removed from the market by the State Food and Drug Administration. ”

"What are you talking about? New Connock actually contains PPA?"

Qi Miao was also taken aback: "How is this possible?"

PPA, or phenylpropanolamine, increases the risk of hemorrhagic stroke, and if the cold company of New Conruck detects this kind of thing, then there may be more than just one drug to follow.

And since then, the position of the leading boss of New Connock may also be handed over. And this is also an opportunity for the 'Longmiao Group', if they can grasp this opportunity. I'm afraid that the next step is not to be among the first line.

Thinking of this, Qi Miao became calm: "Notify all the middle-level people to have a meeting, now immediately, all those who are on vacation must come back within 24 hours no matter where they are, if they can't come back, then they don't have to come back." ”

"Yes!"

The secretary naturally understood that this matter was important, so he also quickly went down to prepare.

"It's really a causal cycle!"

Lin Chen shook his head slightly, in the world, the most influential event in the field of pharmaceutical marketing was the "PPA incident" in 2000: an official document from the State Food and Drug Administration made drugs containing PPA, including the leader of the cold medicine market at that time, Contec, be removed from the shelves of hospitals and pharmacies overnight!

It is precisely because of this that the original 'white plus black' seized the opportunity in the face of the sudden accident of the biggest competitor of cold medicine, so that the one-year integration swallowed half of the market space left by Contec out of the market, and the white plus black brand was far ahead in the competition of cold medicine in the "post-PPA era".

Now it seems to be a reappearance of history, but as for whether Qi Miao can seize the opportunity, it is not what Lin Chen guessed.

"Mr. Qi, then I won't bother you. ”

Lin Chen was also preparing to say goodbye and leave at this time.

"Wait!"

Who knew that Qi Miao suddenly had a move at this time, and asked Lin Chen: "Lin Chen, since you don't plan to shoot the advertisement, but please give me a card number later, so I can call you the creative fee." ”

"Hehe, Mr. Qi, you're polite, this is just a favor for Yu Fei, just forget the money or something. ”

Lin Chen waved his hand slightly, and said with a smile: "If you really want to thank me, then just send me a few boxes of cold medicine after 'White and Black' is launched." ”

"No, Lin Chen, things are one yard at a time, and besides, this is what you deserve. ”

Qi Miao was more satisfied with Lin Chen, and finally asked Lin Chen for a card number: "By the way, Lin Chen, about this PPA incident, if you stand in my position, what are you going to do?"

Lin Chen carefully recalled the original practice of 'white and black' in his mind and said: "I think this is an opportunity for your company, but it is also a challenge. ”

"Well, what do you say?"

"It stands to reason that the leader of the dragon has fallen, which is an opportunity for any little brother, and it is a sudden happiness, but at the same time, I am afraid that because of the PPA checked, will the market or the public still believe in cold medicine? ”

Lin Chen thought for a while and said: "At this time, we should start from two aspects, the first is public relations, at this time, we need to organize medical experts to hold a symposium, and convey the message of "cold medicine without PPA can still be taken with confidence" to consumers through the national media, so that everyone can use it with confidence.

As for the aspect of advertising, I don't need to say more, first of all, we must launch 'white plus black', and then tell everyone that we "white plus black does not contain PPA", which is the choice of consumers with confidence; in terms of channels, we will use the sound sales network of white and black to spread white and black in urban and rural pharmacies in the shortest possible time."

……

When Lin Chen sat in Qi Yufei's car, he was still a little funny, and when he turned his head again, Qi Yufei's face was even more red, which made him shake his head secretly.

"Okay, Lin Chen, I just want to say that I recognize you as a brother-in-law,"

Thinking of Qi Miao's words just now, Lin Chen wanted to laugh even more, he just helped once, but he didn't expect to let Qi Miao misunderstand.

Qi Yufei has helped him a lot, and it is precisely because of this that Lin Chen wants to help, even if he can see that Qi Miao doesn't believe in himself very much at first!

But he thought about it for a long time, but he never thought that Qi Miao would be misunderstood!

"That, Lin Chen, my sister is talking nonsense, don't take it to heart. ”

Qi Yufei took a deep breath and apologized to Lin Chen: "I made you laugh." ”

"No, I feel that your sister really feels sorry for you, and it is your luck to have such a sister. ”

……

Because Qi Miao's words made Qi Yufei and Lin Chen a little embarrassed, they didn't say anything all the way, and after Lin Chen arrived home, Qi Yufei said, "Lin Chen, thank you." ”

"Hehe, just say polite and see the outside. ”

Lin Chen said with a smile.

Back home, Lin Chen browsed the Internet, and sure enough, except for the shock of the medical department, not too many people paid attention to it, and they still did what they should do.

On Weibo, 3,000 Yuejia fans are also concerned about Lin Chen's health!

In addition, many people also asked Lin Chen what to do with the next show?

Of course, there are also many people who sneer at Lin Chen and can't think of any shows!

A few days have passed quietly, and the ratings of "Lin Chenpin Ming Dynasty" have been rising steadily in the past few days, especially the last few episodes, no one has watched them, they are all waiting by the TV!

A week has passed, and the days of Lin Chen's suspension have passed!

When I came to the TV station early in the morning, the people on the other side laughed.

What a coincidence!

PS:1: There was a power outage yesterday, and it was a tragedy that I didn't save the manuscript, and I apologized to everyone for another day.

2: Thank you for your rewards and the great evil Hard's redness, it's really deserved, (to be continued......)