In the Hong Kong River in January, the night breeze of Victoria Harbour refreshes people's lungs, and the hustle and bustle of Hong Kong is surrounded by a thick curtain, slowly becoming quiet, and the sporadic flickering lights in the urban area echo with the stars in the sky, making it difficult to distinguish what is the sky and what is the earth from a distance.

After experiencing the busyness of the day, most of the employees of Ranfeng Group Company have already gotten off work, only a few offices are still flashing lights, Jiang Ran's office is no longer as relaxed as before, Ah Cheng and Jiang Jianguo lowered their heads, and their ears still echoed with Jiang Ran's question just now.

"Why is it that the best and most comfortable theaters don't have as many moviegoers as poorly equipped theaters?"

Jiang Ran glanced at the few people who became serious and silent, smiled softly, and continued in the surprised eyes of several people: "You don't want to think about the problem too complicated, I put this question forward, I just hope that you will not be confused by the surface revenue of the cinema, you must know that our cinema still has a lot of room for improvement in management and publicity." ”

On January 21, 1983, almost all the media in Hong Kong carried out a large-scale report on the establishment of Ranfeng Group's own cinema and the formation of the fourth cinema chain in Hong Kong.

"Yesterday, another cinema company in Hong Kong was established, and Ranfeng Group became the fourth cinema company with a large-scale cinema after Shaw Brothers Films, Golden Harvest Films and Golden Princess. "Ming Pao" analyzed the impact of Ran Feng on the Hong Kong film market after having its own theater in its report on the same day.

"Ran Feng Group, the fourth pole in the Hong Kong film market?" "Oriental Daily" predicted in a report that Ran Feng may become a new decisive force in the Hong Kong film market after having its own cinema chain.

"Ranfeng Group set up a cinema company, and Jiang Ran's ambition was clearly revealed. "Since the Hong Kong Economic Journal reported on Jiang Ran's news last year and became popular, it has paid special attention to Ranfeng Group.

In their report on the day, they analyzed the content production, publicity and distribution of Ranfeng Group, and finally analyzed the channel layout of Ranfeng, and finally concluded that although the scale of Jiangran's entertainment territory is small, the layout of the entire industrial chain is close to perfect, and it is the company with the most complete industrial layout in Hong Kong except for Shaw Brothers.

"Burning Maple Cinema is the theater with the most advanced equipment and the most comfortable viewing experience in Hong Kong. ”

When all the media were vying to report on the opening of the theater line of Ranfeng Group, as a media under Ranfeng, "Daily Daily" was ingenious, after interviewing a large number of viewers who watched the movie in Ranfeng Cinema, they reported the comfortable viewing environment of Ranfeng Cinema in the form of advertorials.

"Super luxury cinema, great value movie. Focusing on the movie-watching experience of Ranfeng Cinema, it is not only "Daily Daily" that has been reported, but "Ta Kung Pao" has also made a free advertisement for Ranfeng Cinema.

"Burning Maple Cinema - a pioneer in the construction and layout of cinemas, has become the first cinema in Hong Kong to introduce stores. "Business Daily" is obviously very interested in the construction concept of Ranfeng Cinema, focusing on the overall layout of Ranfeng Cinema in the report, and believes that Burning Maple Cinema will become the standard for cinema construction in the future.

"In addition to competition, Ran Feng Group and Shaw Brothers Films also have more cooperation - Run Run Shaw"

"There are some companies and individuals in Hong Kong films, and they wantonly suppress outstanding rookies in a small family, which is not conducive to the development of Hong Kong films - Run Run Shaw"

In addition to the report on Ran Run Shaw Cinema itself, many media reported and analyzed from Run Run Shaw's participation in the opening ceremony of Ran Run Shaw and his speech that day, which was more important than the cooperation between the two companies, and some media were more willing to see Run Run Shaw and other movie bigwigs tear up in the media, so they insinuated in the report and added fuel to the fire.

Of course, in addition to these reports, as the opening work of Ranfeng Cinema, "Ghost Guy" also occupied a lot of space in the next day's report.

Although Jiang Ran worked overtime until late on the first day before going home, he still came to the company early in the morning the next day.

Jiang Ran walked into the office as usual, first picked up the newspaper prepared on the table, browsed them one by one, and sighed a little gloating when he saw the interview about Run Run Shaw in the newspaper.

I don't know how Zou Wenhuai and Lei Juekun will react when they see Run Run Shaw's interview?"

The matter really made Jiang Ran guess, Zou Wenhuai came to the company early in the morning, looked through yesterday's newspaper, and saw a large number of reports on the opening of Ranfeng Cinema in the media.

Although I had heard yesterday that the opening of Ranfeng Cinema was not deserted due to the pressure of Golden Harvest and Golden Princess, and most of the people from the two companies did not attend, but because of ATV's support and Run Run Shaw's attitude, Golden Harvest and Golden Princess's plan to give Burning Feng a disgrace at the opening ceremony of Burning Maple Cinema was completely frustrated.

Zou Wenhuai quickly browsed the newspapers in front of him, his face became more and more ugly, because he saw many media in these newspapers praising the construction layout and movie-watching experience of Ranfeng Cinema.

The media report made Zou Wenhuai have a bad premonition in his heart, thinking of the person his company sent to Ranfeng Cinema to investigate yesterday, Zou Wenhuai stood up and picked up the phone on the desk.

"Ah Chang, did we come out yesterday with our investigation report on Burning Maple Cinema, I read the report in the newspaper, and our opponent doesn't seem to be easy to solve. ”

"I was going to talk to you about it, so I'll come right over. Zou Wenhuai listened to Cai Yongchang's somewhat heavy voice, and his heart became more and more uneasy.

However, as soon as Cai Yongchang arrived at the company this morning, he immediately urged his subordinates to bring yesterday's investigation report, but when he took the report, his heart sank.

From the layout of Burning Maple Cinema, the construction of the cinema hall, the viewing experience, the flow of people in the cinema, and the opinions of the audience collected, it can be seen that the operation of Burning Maple Cinema on the first day is very ideal, and the feedback from the audience more intuitively reflects the potential of Burning Maple Cinema and the impact on the entire Hong Kong cinema market.

Because Cai Yongchang saw a lot of depictions in the audience's feedback—'much better than other cinemas', 'I will only watch movies in Ranfeng in the future', and 'I don't want to go to other theaters after watching movies in Ranfeng'.

Holding the report in his hand, Cai Yongchang was in a heavy mood, came to the door of Zou Wenhuai's office, and was about to knock on the door, when he heard an angry roar from inside, "This old horseman, why don't you die!"

Cai Yongchang knows his partner very well, he is a very well-known person, and it is rare to behave like this now.

Cai Yongchang was full of doubts in his heart, carefully pushed open the door and walked in, looked at the newspapers scattered all over the place, and asked Zou Wenhuai, who had an ugly face, "What's wrong?"

Zou Wenhuai glanced at Cai Yongchang, and the anger on his face did not subside, "See for yourself what Shao Lao Liu is talking nonsense in the newspaper?"

Cai Yongchang bent down suspiciously to pick up a newspaper, looking at the responsibilities of Run Run Shaw's insinuations on it, Jiahe and Princess Jin's petty family, only knew how to suppress the new forces in the film industry, but did not know how to improve themselves to increase competitiveness.

Cai Yongchang shook his head a little amusedly, and said, "Sixth Uncle, he himself is the person who likes to suppress competitors in Hong Kong, right?

Speaking of this, Cai Yongchang straightened his expression, and thought a little heavily, Zou Wenhuai said: "Compared with the accusation of the sixth uncle, I am now more worried about the alliance between Ran Feng and the Shaw Brothers. From yesterday's investigation, it can be seen that Jiang Ran has invested a lot of money in Ranfeng Cinema, and its equipment and viewing experience are better than ours, which is a big enemy. ”

After listening to Cai Yongchang's words, Zou Wenhuai took the document he got up, looked at it with a solemn face, and raised his head and sighed after a long while: "It is indeed a big enemy." ”

"What do we do now?" Cai Yongchang asked.

"There is no other way, Burning Feng has become the climate, and Shao Laoliu may have reached a cooperation with Jiang Ran, but now he can only fight hard, and everything will be watched and the quality of the movie will speak. For movie theaters, let's take a look at the operation of Ranfeng Cinema first. Zou Wenhuai said with a headache and helplessness.