Jiang Ran was in a very good mood today, and he almost answered all questions at the press conference, and by the time he finally finished dealing with the reporters and came to the banquet hall, it was almost noon.

"Guys, I'm sorry! Jiang Ran walked into the hall with a smile and bowed on all sides with his fists clenched.

The opening ceremony of Ranfeng Cinema was very lively and smooth, and the banquet was not completed until the afternoon, and at the same time, the five newly opened cinemas in Hong Kong also ushered in batches of guests, and in the afternoon of the same day, Ranfeng Cinema was officially opened to the audience, and the opening work was "Ghost Guy" directed by Lin Jiawen.

"Wow! Burning Feng's movie theater is so spacious. A few little girls came holding drinks and snacks in their hands, chattered into a movie hall, looked at the wide sofa seats inside, and said in surprise.

"Well, it's similar to the sofa at home, it's so big and comfortable to sit on. Several people found their seats and couldn't wait to sit down and feel it.

"The environment for watching movies in Ranfeng Cinema is much better than other movie theaters, and I will come to Ranfeng to watch movies in the future." A girl said.

On the day of the opening of Ranfeng, the Hong Kong audience was very impressed by the image of Ranfeng's cinema, and its comfortable viewing environment immediately captured a group of loyal audiences for the cinema.

Among the people who come to Ranfeng Cinema to experience, in addition to ordinary audiences, there are also some media and personnel arranged by other theater companies.

Chan and Wong are now sitting in the Burning Maple Cinema in Tsim Sha Tsui, a 250-seat screening hall that has not yet begun and is almost half full.

"Ran Feng is really generous this time, just looking at the layout and equipment of these theaters, it is more than one layer better than other theater companies. After watching the movie, I didn't want to go to other theaters, and with this alone, I think Ran Feng's theater chain can already gain a foothold in Hong Kong. ”

Wang Zhonghan sat in his place, twisted his body comfortably, and then turned his head to Chen Bosen next to him and sighed.

Chen Bosen looked at the theater that was almost full of seven floors with the same feeling, and then said: "You also said that you missed a point, Burning Maple Cinema also concentrates on the rental and sale of videotapes, records, books and other aspects related to film and television, and then forms a cluster effect together with film screening, which will increase the influence of Burning Maple Cinema and also increase the number of moviegoers." ”

When Chen Bosen said this, he suddenly realized that if he looked at the layout of Ranfeng Cinema, it might become a template for the construction of cinemas in the future, so could "Film Fortnightly" take this as the theme and make a special report on the construction of cinemas?

Thinking of this, Chen Bosen's heart moved, and he said to Wang Zhonghan with some excitement, "Ah Han, do you think we can make a special report on the construction of the cinema with the construction of Ranfeng Cinema as the background." ”

After Chen Bosen asked, he saw Wang Zhonghan frowning slightly, and without waiting for him to refuse, he then explained: "How is the construction of Ranfeng Cinema, you also feel it, it is more reasonable than other theaters in Hong Kong at this stage, and it is a lot more advanced, I think it may become a template for the construction of other theaters, and then affect the overall film distribution pattern in Hong Kong." As a film weekly, I think it's very necessary for us to do a foresight feature in advance. ”

In the years to come, the special report on the distribution of Hong Kong films and the construction of theaters had a far-reaching impact, and it was determined by Chen Bosen and others on the afternoon of the opening of Burning Feng Cinema.

The movie gradually ended, and the audience poured out of the theaters one after another with a happy mood, laughing and discussing the plot of the movie, praising the various advantages of the Burning Feng Theater, and from time to time interspersed with a few complaints about other theaters.

Among these audiences who poured out of Ranfeng Cinema, there were also some people who were not so happy, because they felt the threat of Ranfeng Cinema to their company from the laughter that came from time to time around them, as well as from the few complaints.

That's right, these audiences who are not in a good mood are the staff sent by other theater companies to Ranfeng Cinema to investigate the situation.

On the 20th, many people in Hong Kong were paying attention to the operation of the first day of the Ranfeng Cinema Line, and Jiang Ran had been waiting for the operation statistics of the cinema and the cinema line in the group office.

The time gradually came to more than ten o'clock in the evening, Jiang Ran was talking with Le Zhiren, and Gui Zecheng and Jiang Jianguo walked in together. Jiang Ran saw the two of them smiling, and he already had a basic bottom in his heart.

"Ah Cheng, Jianguo, come and sit down and rest, it's not easy today, right?" Jiang Ran greeted with a smile on his face.

Le Zhiren also noticed the expressions of the two, and after listening to Jiang Ran's words, he also made fun on the side, "If Mr. Jiang can't get by, I will give the two of them some bonuses at the end of this year." ”

"Haha..."Jiang Ran laughed heartily after listening to Le Zhiren's joke, then glanced at Ah Cheng and the two of them, and said: "If the news that Ah Cheng and Jianguo brought me is good news, I am in a happy mood, and the year-end bonus is not impossible." ”

"Ah Cheng, Mr. Jiang, Mr. Jiang has now set out the conditions. How about it, did you catch it?" Le Zhiren asked the two with a smile when he heard this.

Gui Zecheng glanced at Jiang Jianguo, and then said: "Mr. Jiang, today we opened Ranfeng Cinema, the opening work "Ghost Bad Guy", a total of 18 theaters have been arranged, so far, an average of three screenings, our own theater attendance rate is relatively high, reaching 80%, the attendance rate of rental theaters is nearly 70%, and the movie box office has received more than 300,000 yuan. ”

"In addition, there are still five theaters in our cinema for showing Ran Feng's old movies, and the attendance rate is also good, basically maintaining about 70%. ”

Hearing this, Jiang Ran nodded, "Generally speaking, it's not bad." Our flagship movie "Ghost Guy", you must take the opportunity of the formation of the theater chain to promote more, in addition, we must strengthen the channel construction of the film source, it is obviously impossible to meet the needs of the entire theater chain by relying on our own films alone. ”

"Mr. Jiang, rest assured, I have arranged for Minister Jiang Wei to contact the independent film company and the Waifu Film Company, after the Spring Festival, after the expiration of our cinema lease contract, only more than ten of our own theaters will schedule films, and there must be no problem with the source of films. ”

Jiang Ran saw that Gui Zecheng already had a plan, smiled with satisfaction, then looked at Jiang Jianguo, and asked, "Jianguo, how is the operation of the cinema today?"

Jiang Jianguo is usually a relatively plain person, but now he is also rarely a little excited, hearing Jiang Ran's question, he replied with a smile: "Mr. Jiang, the cinema has surpassed our original store by too much in terms of video tape rental, record sales, and sales of books, snacks and drinks. The total operating income of the five cinemas reached 100,000 Hong Kong dollars, except for movie ticketing. ”

Jiang Ran was not surprised that the turnover of the cinema now exceeded that of the original store, not to mention that the store area in the cinema is larger and the environment is better, but to say that the cinema because of the existence of the cinema, the potential consumers brought to the cinema are not comparable to the original simple rental store.

Jiang Ran heard Jiang Jianguo's reported turnover, thought about it for a while, and said: "From the perspective of operating income, the operation of shopping and rental in the cinema looks pretty good. ”

"However, if we pay attention to Ah Cheng's data just now, we can find that we still have a big shortage in the operation of cinema halls. When Jiang Ran said this, he turned his head to look at Gui Zecheng and Jiang Jianguo, and saw that the two of them looked dazed.

Jiang Ran then analyzed: "The cinema hall of our Ranfeng Cinema is the best and most advanced cinema hall in Hong Kong, but at the same time, the capacity of our cinema is relatively small. Compared with Ah Cheng's data just now, we will find that the average number of moviegoers in our own theater is actually not as much as that of the few theaters rented. ”

"That's the problem, the best and most comfortable theater, the number of moviegoers is not as large as the number of moviegoers in other theaters, what is the reason?"