Although Jiang Ran has agreed to Zhao Hongjun's acquisition plan, it is mainly because in Jiang Ran's mind, media and film and television have always been the main business of Ranfeng Group, and they are two parts that complement each other.

With the expansion of Ranfeng Group in the film and television industry in recent years, it has become a very urgent matter for the media to follow up and expand.

However, not opposing the acquisition plan does not mean that the acquisition and expansion can be carried out without purpose, so Jiang Ran is actually more concerned about the actions of Zhao Hongjun after the acquisition of these newspapers.

In other words, Jiang Ran is more concerned about whether Zhao Hongjun's acquisition can promote the development of the group in the media industry and play a complementary role in the business.

Zhao Hongjun listened to Jiang Ran's words, of course, he understood the importance of his next answer, if he didn't have an overall plan for the several newspapers he acquired this time, it was not impossible for Jiang Ran to take back his fate.

"Mr. Jiang, I've thought about this question. Zhao Hongjun organized the language, "For now, our "Tiantian Daily" is a comprehensive newspaper, which is slightly biased towards young people. ”

"As for the several newspapers acquired this time, I plan to adjust their business after the acquisition, either for sports betting, or for consulting gossip specifically for the entertainment industry, or for financial politics, or to reorganize them into English-language newspapers, and make these newspapers into professional newspapers, to make up for the gap of "Tiantian Daily". ”

On the one hand, it is easy for these newspapers to regain a firm foothold and develop in the shortest possible time with the help of our group's resources and channels. On the other hand, they can also make up for the existing business shortcomings of our group in different specialties, further consolidate the foundation of our group in Hong Kong's media industry, and truly play a role in enhancing the strength of the group. ”

Jiang Ran nodded with satisfaction with Zhao Hongjun's idea and said, "I think it's very good that you can have such an overall idea and plan." I also hope that this acquisition will enable our group to truly cover the whole of Hong Kong in terms of public opinion. ”

"How to operate, an old media person like you must know it in his heart, I won't say much, but things have yin and yang, and things have both positive and negative sides. I think this applies to anything. ”

Jiang Ran said this, glanced at Zhao Hongjun, and said again in the other party's puzzled eyes: "Therefore, I think we should also pay attention to the entry point of the report in the media business planning. ”

"A lot of news, when we analyze and report from different standpoints, we will get different points of view, so we need some newspapers that represent different people's positions internally to include more readers. ”

"Of course, this does not mean that our newspapers have to have different views, nor does it mean that our newspapers must have tendencies, but I hope that we will stand on a neutral and appreciable position and interpret the problem from different angles. Our overall neutrality and objectivity can never change, and this is the basis of our existence. Jiang Ran finally emphasized.

Zhao Hongjun opened his mouth, and only said in a half-loud voice: "Mr. Jiang, what you said makes sense, I will pay attention to this issue in the future." ”

Jiang Ran waved his hand and said, "I'm just giving you an idea, as for whether it is operable in specific work, this needs to be judged by you." ”

"I see, Mr. Jiang. Zhao Hongjun nodded in agreement.

"There's one more thing. Jiang Ran continued: "Our Ranfeng Group is slowly expanding outward in film and television, but there is a very lack of external publicity channels, so you should also pay attention to the overseas media market while integrating Hong Kong's media resources." ”

Jiang Ran's words did not make Zhao Hongjun afraid, but more exciting, if the group can support the expansion of the media every day, then it is definitely a good thing for Zhao Hongjun, and his voice in the group will increase exponentially.

"Mr. Jiang, don't worry. Zhao Hongjun patted his chest and promised, "After I go down, I will immediately let people pay attention to the news in this regard and sort out the relevant information as soon as possible." ”

Jiang Ran shook his head with a smile and said, "We are still lacking in funds this year, so we are not in a hurry, but you must be mentally prepared in this regard." ”

"In addition, our expansion in the overseas media industry is mainly based on existence, so it is easier to start with small media at the beginning. ”

Zhao Hongjun was slightly disappointed when he heard Jiang Ran's words, but he also knew that this was an objective fact, "I understand, Mr. Jiang." ”

Jiang Ran nodded and said, "We will not make acquisitions overseas for the time being, and we have our own media, but have you ever thought about publishing "Tiantian Daily" overseas?"

Zhao Hongjun frowned slightly and said: "I also had this idea, but the content published in our "Tiantian Daily" is mainly Hong Kong news, and there is a lack of readers overseas. ”

Jiang Ran was a little unimpressed by Zhao Hongjun's words, shook his head and said, "What you said is indeed a problem, but we can't ignore our own advantages. ”

"First of all, our Hong Kong films are now influential all over Asia, so that means that our Hong Kong entertainment news, celebrity gossip, also has a potential readership overseas, and at the same time, this is also our unique advantage over the local media. ”

"Second, now that Hong Kong is one of the four Asian tigers, and our economic influence can even be extended to the whole of Asia, can we use this influence to develop the market for our newspapers in Asia?"

Jiang Ran's meaning is actually very simple, that is, to use Hong Kong's current influence in the entertainment industry and economy to develop newspapers, and to distribute newspapers as a by-product of the influence of the above two industries.

This truth is actually very simple, Hong Kong's film and television industry is very influential, and many people pay attention to it, so which celebrities' consultation gossip naturally has a selling point, so the newspaper as a carrier also has readers.

Economic influence is even more so, every consortium almost means a giant in an industry or several industries, these commercial giants, each of their actions will affect the life and death of countless people in the entire industry, which has nothing to do with national borders.

Nowadays, Hong Kong businessmen in Asia, especially in Southeast Asia, play such a role, so when doing news about these business tycoons in Hong Kong, there is absolutely no worry about not having readers, as long as the timeliness and accuracy of the news are ensured.

After listening to Jiang Ran's words, Zhao Hongjun immediately understood the reason, and said thoughtfully: "In this case, in fact, the newspapers we re-acquired may be more targeted. If you want to expand outward, you have to revise the daily newspaper. ”

Jiang Ran waved his hand when he heard this, and said, "Then it's good to make two versions, both inside and outside, and the focus of the two versions is different." ”

Jiang Ran and Zhao Hongjun then discussed the possibility of publishing a newspaper in the Waifu market, and Jiang Ran turned around and asked about the distribution of "Tiantian Wenhui".

"It's been a few months since the release of "Tiantian Wenhui", how is it now?"

Zhao Hongjun was very clear about these data, and when he saw Jiang Ran asking, he didn't hesitate at all, and opened his mouth to report: "Mr. Jiang, "Tiantian Wenhui" has now been released to the 11th issue, and the circulation of each issue is now stable, and the circulation of each issue is basically stable at about 80,000 copies. ”

Jiang Ran nodded and didn't ask about the profitability of this magazine, but he estimated that it should not be much, after all, this magazine should spend a lot on remuneration.

For this magazine, Jiang Ran positioned it as the text content provider of Ranfeng Group, as long as he did not lose money, Jiang Ran was very satisfied.

"As a new magazine, this is not bad, but I still hope that you can continue to work hard to make better results and increase the influence of the magazine. ”

"Yes, Mr. Jiang. Zhao Hongjun nodded and replied, "We are now looking for ways to improve the quality of the magazine's manuscripts, and for this reason we have started to solicit manuscripts from other regions, including the mainland, to seek better works and writers." ”

Jiang Ran nodded with satisfaction and said: "Your idea is right, after all, there are only so many people in Hong Kong and Taiwan, and now the ideas of works such as martial arts have almost been written to death, and the mainland has a large population, maybe some of them will have some different ideas." ”