On July 22, 1983, the day after Li Xiuxian's release, Ran Feng had another movie that began to be released, this film directed by Lin Jiawen and starring Lin Zixiang and Dai Yuet'e, inherited the advantages of Lin Jiawen's previous film, focusing on humor, coolness and dynamic fashion.

Because of the foundation of the successful cooperation between Lin Jiawen and Lin Zixiang in the previous film, this comedy received a lot of attention at the beginning of its release.

At this time, both have not yet been painted, but after more than half a month of release, the box office potential of these two films is no longer large.

So the main opponent of Ran Feng's newly released movie was released in the Golden Princess, this movie is directed and starred by Li Xiuxian, it is a typical Hong Kong-style movie, and the results on the first day of release were not bad, getting nearly 900,000 Hong Kong dollars.

After the release of Ran Feng's second film this year, in the past ten days in late July, there were two crowded scenes in the Hong Kong film market that had already reached 10 million and two had box office potential of 10 million, and a total of four hot films were released together.

And just when Hong Kong filmmakers were surprised by the crowded scene of the Hong Kong film market, Ran Feng continued to follow up the post-promotion work, and at the same time began the publicity work.

In terms of publicity, Jiang Ran's requirements for the distribution department are bloody and challenging, and the target group is mainly young people, so the viewing of this movie is limited to Ran Feng's internal discussion, and it is limited to those over 16 years old who can watch the movie independently.

"Director Jiang Ran's latest masterpiece, horror hit on the 29th. ”

According to Ran Feng's internal information, director Jiang Ran's new work was too bloody, and during the internal test screening of Ran Feng, it caused viewers to vomit on the spot. ”

"This is a thriller movie with a very large scale and a strong taste of blood, and it is recommended not to watch it for audiences with little mental capacity. ”

"This is a suspenseful and extremely challenging movie, and only the brave can finally solve all the puzzles in the movie. ”

Since late July, there has been a lot of news about the Hong Kong market, and the popularity has even compared the four movies that are being released.

Every day in the media, there are comments on this movie from people who have participated in the internal test screening of Ran Feng, and without exception, they all remind the audience who will watch the movie to watch the movie carefully.

This is a very strange phenomenon, because when other film companies promote it, they show the audience the wonderful side of the movie and encourage the audience to go to the theater to watch the movie.

But this time Ran Feng obviously didn't do it, because Jiang Ran didn't plan to show this movie in the middle of the night, so it was Ran Feng's own people who expressed his opinions in the media.

The film company's own people took the initiative to speak and reminded the audience to watch their movies with a cautious attitude, and I am afraid that few people will believe it.

But human beings themselves are strange creatures, and the more you don't let him do things, sometimes the more curious he becomes, and the more he wants to do it, and Ran Feng's publicity this time also played such a role.

According to the survey of the Ranfeng market, with the promotion of Ranfeng, the audience has higher expectations, especially many young people, most of whom said that they would go to the theater to watch the experience after the official release of this movie.

In people's expectations, an announcement from Ranfeng Cinema put Ranfeng and once again into the focus of the media.

In view of the fact that the new film directed by Jiang Ran is too bloody and too large, in line with the attitude of being responsible for the physical and mental health of the audience, Ranfeng Cinema has made the following viewing restrictions on this movie. ”

"First, the audience must be at least 16 years old to watch the movie, and second, the audience under the age of 16 must be accompanied by a parent or guardian to watch the movie. Third, the cinema strongly recommends that audiences who are too young, too old and have sudden acute illnesses do not watch the movie. ”

"Restricting the audience from watching the movie? Jiang Ran is doing this. Zou Wenhuai, who was worried about the imminent release of Jiang Ran's movie, asked with a frown.

"It should be a propaganda ploy, right? You see, although they have been reminding the audience in the media, everyone's curiosity has become heavier. Cai Yongchang guessed.

Zou Wenhuai shook his head and denied: "It may have been a propaganda method in the front, but it is definitely not now, this is a real fight to keep many viewers out." ”

"What do Guan Jiangran and Ran Feng think. He doesn't want to make money himself, isn't it to our liking? Aaron is a lot less stressed now. He Guanchang interjected.

"Heh-heh! That's right. I'm thinking too much. Zou Wenhuai shook his head and said with a smile.

Although the Hong Kong film company is strange about this announcement of Burning Feng Cinema, as long as it does not involve their own interests, they will discuss it privately at most, and at the same time laugh at Jiang Ran in their hearts for not making money, he is a stupid fork.

The people most affected by this announcement of Burning Maple Cinema are teenagers who are in the rebellious period, but have not yet reached the age of sixteen.

Jiang Ran has been doing a lot of excellent film and television works in the past two years, coupled with his legendary and inspirational entrepreneurial history, and his exposure in the media is no worse than that of any star, and because of this, he has accumulated a large number of loyal audiences in Hong Kong, among which young people in their teens and twenties are the most.

"Why don't you let us see it? We're not afraid of blood. There were still a few days before the movie was released, but a few half-sized children surrounded a ticket seller at Burning Maple Cinema and questioned loudly.

With a smile on his face, the staff explained, "It's not that you won't be allowed to watch it, but you need your parents to accompany you to watch it." ”

"Why is there so much trouble, you have to be accompanied by an adult to watch a movie, do you want to be so embarrassed?"

"There's nothing I can do. In fact, this is also for your own good, I heard that several people in the company who watched this movie, when they walked out of the screening room, their faces were pale, and they wanted to vomit nauseously. You're still young, what if you can't stand it?"

The staff's remark obviously had the opposite effect, causing several boys to protest en masse, "Where are we small? You are discriminating against us." ”

……

While Ran Feng is publicizing, the foreshadowing of the film classification system is also in full swing. The time has unconsciously come to July 29th, and it will be released at the same time as this day.

At the same time, Sammo Hung officially painted on the 28th, and in 20 days of release, the film achieved a total of 20.8 million Hong Kong dollars, officially advancing Sammo Hung to the 20 million directors and actors club.

At the time Sammo Hung's film was painted, its rival, produced by Ran Feng, directed by John Woo and starring Chow Yun-fat, was also painted on the same day. The box office performance was slightly lower, only more than 18 million Hong Kong dollars.

Although this result is lower, for the production staff such as Ran Feng and John Woo, they are already very satisfied with this result.

This film officially brought John Woo into the ranks of Hong Kong's top directors, and as long as the next film does not lose much, his position can basically be stabilized.

And actor Chow Yun-fat, after that, another movie was a big hit, which further proved his box office appeal in Hong Kong and truly consolidated his status as a top star.

It was also during this period that another film by Ran Feng, a week after its release, once again proved Lin Jiawen's talent in comedy.

On the first day of release on the 22nd, a total of 18 screens were screened at the same time, and the box office results of 870,000 Hong Kong dollars were achieved on the same day.

In the following days, due to the continuous reduction of the number of screenings, the box office potential was almost consumed, so that in the next six or seven days, the box office performance was almost stable, and there was no obvious decline. In the end, the film reached a cumulative box office of 6 million Hong Kong a week after its release