Chapter 150: July
On July 7th, Golden Harvest Cinemas co-screened the film "Five Lucky Stars" directed by Sammo Hung on the whole line, which won the screening resources of 20 theaters as soon as it was released, and it also made great publicity and officially fired the first shot of this year's Hong Kong summer film hot.
On the first day of the release of "Five Lucky Stars", the attendance rate was very good, and the box office received 1.17 million Hong Kong dollars in just one day, which gave the product side and Sammo Hung a reassurance.
In the media reports the next day, the film's reputation was also released, and the film was recognized by most of the media and critics as one of Sammo Hung's best works in recent years.
On the same day, Golden Harvest's old rival, Shaw Brothers Film Company, was not willing to be lonely, and released the martial arts movie "Shaolin Wudang" starring Zheng Shaoqiu, but unfortunately this movie lost a mess in the face of Sammo Hung's "Five Lucky Stars", both at the box office and in film reviews and audience word-of-mouth.
In the face of Golden Harvest Sammo Hung, the menacing fat man, Ran Feng's first film independently produced by John Woo in Ran Feng released on July 8 - "Brotherhood", the pressure is so great that it can be imagined.
However, Ran Feng's movie is not without advantages, and the craze of "The True Color of Heroes" released during the Spring Festival this year has just passed, although many similar movies appeared in the film market in the first half of the year.
However, because Ran Feng strictly controls the film appointments of the main actors of "The True Colors of Heroes" such as Chow Yun-fat, the market is flooded with a large number of inferior hero films. Many viewers are looking forward to Chow Yun-fat and John Woo's "Jianghu Love" this time, and they hope that this movie can let them find the feeling of "The True Color of Heroes".
On the morning of July 8, Ran Feng held the premiere ceremony for "Jianghu Love" in the 700-seat theater of the Ran Feng Building in East Tsim Sha Tsui East.
Since the establishment of the theater chain, Ranfeng has organized a premiere ceremony every time his movie is released, on the one hand, to increase the popularity of Ranfeng Cinema, and on the other hand, to promote the movie.
Before the start of the movie, the crew members came to the stage to talk about the filming of the film, interacted with the audience, and distributed some movie peripheral gifts.
Although Jiang Ran had already seen this movie during the internal test screening, he still came to the scene early today in order to cheer up John Woo and others.
The movie officially began, the theater slowly quieted down, Jiang Ran watched the movie quietly, this movie in general can still vaguely see some shadows of "The True Colors of Heroes", but the lens and picture are more romantic, Wu Baige's style is beginning to take shape.
"Wow! this shootout is so enjoyable!" a young man muttered softly.
"This movie is so emotional! It doesn't feel much worse than "The True Color of Heroes". Another young man next to him said.
From time to time, there was a discussion in the dark theater.
"Chow Yun-fat is so handsome!" When Zhou Yun-fat single-handedly killed himself from the encirclement of more than ten people on the screen, in the face of that lazy and tired eyes, a sharp female voice shouted loudly.
When Jiang Ran heard this, he turned his head to look behind him, and then tilted his body slightly towards Chow Yun-fat next to him, "Ah Fa, your female fans are very excited, don't go and comfort them." ”
In the face of Jiang Ran's ridicule, Chow Yun-fat shrugged his shoulders slightly and did not make a sound.
The movie is still going on, and the exclamations that come from time to time make Jiang Ran very sure that the movie by John Woo and Chow Yun-fat is a success, and the box office results should be almost guaranteed.
In a burst of cheers and applause, Ran Feng's "Jianghu Love" officially sailed into the turbulent summer movie hotspot on the 8th, adding another giant ship to this summer, and in July with Golden Harvest's "Five Lucky Stars" in the Hong Kong film market.
Ran Feng's more than 20 screens co-screened "Jianghu Love", with the help of Chow Yun-fat's fame and the quality of the film above the passing line, at the beginning of the release, it showed extraordinary momentum.
One day after the release of "Jianghu Love", even under the pressure of Golden Harvest's strange plot "Five Lucky Stars", it still got a box office of 1.05 million Hong Kong dollars on the day of release. On the following Saturdays and Sundays, "Jianghu Love" still maintained a high attendance rate, with 1.14 million and 1.02 million Hong Kong dollars respectively.
At the same time, Golden Harvest's "Five Lucky Stars" was slightly impacted by the box office results because of the release of "Jianghu Love", with the box office of 990,000, 1.15 million, and 1.01 million Hong Kong dollars in the three days of August, September, and October respectively.
In the next few days, Ran Feng continued to maintain the popularity of the movie through the media and billboards, and on the other hand, Ran Feng arranged for the main cast and crew of "Jianghu Love" to start attending activities in various theaters and theaters, which continued to drive the audience's enthusiasm for watching the movie.
When John Woo, Chow Yun-fat and other "Jianghu Love" crews were running around to promote, Jiang Ran was also doing the final editing and dubbing work for his new movie.
It's mid-July, and Saw has completed all the production work. In addition to the senior film and television personnel inside Burning Feng, Tsui Hark and Chen Baixiang also came over, they all wanted to see the large-scale thriller horror film that Jiang Ran boasted before.
Today, Jiang Ran's "Chainsaw Horror" was officially screened within Ranfeng Company, and the content of this movie is basically the same as what he watched in his previous life.
But because he wanted to promote the film classification system, Jiang Ran filmed and edited two versions, one is extremely bloody, which is the version that is now ready to be screened.
At the same time, in order to prevent the film from ending up in Hong Kong and other regions, it was too bloody to be released smoothly, so he also prepared a relatively acceptable version in case of emergency.
After everyone sat down in the theater, Jiang Ran nodded to the screening staff, the lights dimmed, and the logo of Burning Feng Film and Television appeared on the screen, and then the screen gradually darkened, the muddy water splashed, the struggling young man, and the movie officially began.
In the first minute or two, everyone didn't think that this movie was any different from other movies, the same sound effects set the mood, and the mysterious sound in the dark created a tense atmosphere, everything was similar to an ordinary horror movie.
But when the lights were turned on and the basement began to light up, everyone's nerves were relaxing, and with Wan Ziliang's sight, a corpse with an extremely clear face and serious decomposition suddenly appeared in front of everyone. Jiang Ran's shot is more disgusting and terrifying than the original, and it is also clearer and more real.
"Ahh
"Ugh!"
"Oops, it's disgusting!"
Jiang Ran heard these movements, a slight smile appeared on the corner of his mouth, and he turned his head to look, in the small theater, a large number of people twisted their necks to the side, obviously not very suitable for such a disgusting picture.
As the film progresses, characters appear one by one, and as the plot progresses, the barbed wire fence is severely deformed, and some corpses are swollen and not covered with wounds.
The woman frantically broke open the man's belly, the plasma that surged out, and the internal organs pulled out of the stomach.
Tested by flammables, charred corpses.
The chainsaw pulled on the leg, with crazy eyes and blood splattered with the chainsaw.
Frames of bloody images appeared on the screen from time to time, retching and frightened cries were constantly coming from the small theater, and people in the screening room were constantly leaving halfway due to discomfort.
waited until the movie was over, Jiang Ran took a look, and only about half of the people in the screening hall were left to hold on to the end, and some people's faces were a little pale until now.
"Ah Ran, is your movie too bloody? I think the plot is okay, there is suspense, and the result is unexpected, so you don't need to describe those corpses and the like so clearly. ”
Tsui Hark's receptivity is super strong, and as soon as the movie ended, he began to discuss the pros and cons of this movie with Jiang Ran.
"Although the plot of this movie is unexpected, the scenes are too simple, and there are not enough explosive points to support the whole movie, so I have to increase the buying point of the movie, so I have to strengthen the bloody scenes. ”
Of course, Jiang Ran will not say that his film has considerations for promoting film classification, so he has to explain it from the film itself and the market.
"But you could be counterproductive. "Tsui Hark is not very optimistic about Jiang Ran's approach, these people who watched the movie inside Ran Feng just now are basically senior filmmakers, and even some of them are not suitable for this movie, let alone ordinary audiences.
Jiang Ran didn't plan to talk to Tsui Hark about this issue, so he smiled slightly, and then said, "Let's see how the market reflects first." ”
Tsui Hark shook his head and said nothing more.
After Ran Feng's internal test screening of Jiang Ran's "Chainsaw", the time slowly came to late July, and in this month, the Hong Kong film market belonged to "Five Lucky Stars" and "Jianghu Love". Even if Princess Jin released "Modern Yamen" directed by Li Xiuxian in Japan, it can't change this fact. 8)