Chapter 792 - Advertising Placement
Classics such as "Romance of the Three Kingdoms" and "Dream of Red Mansions" are more famous than any remake of a TV series.
However, not all of them have this treatment.
"Snail House" obviously belongs to the latter, and Jiang Hui obviously looks up to the fame of this one.
The TV series has not yet been filmed, and the so-called best-selling is indeed limited.
"Mr. Jiang, although this one is not bad, the industry's evaluation of him is okay at present. I heard that Huayi is talking to them about the adaptation rights, and the price they give is not very high," Zhao said.
"Snail House" is a life emotional TV series, is the epitome of the history of contemporary college students' struggle to stay in the city, the human value of the young generation represented by Haiping and seaweed has produced violent shocks in the constraints of material conditions such as houses, and then deduces a vigorous but bland and real youth dream.
In Jiang Hui's view, "Snail House" has many highlights, and being close to life is where its life value lies.
However, if all the highlights are not displayed on the screen, the impact is very limited.
Besides, Jiang Hui's biggest purpose in filming this drama is to promote Land Rover, and everything else is incidental.
"Glorious Film and Television go take it down, and we will shoot it ourselves."
"Snail House" was indeed filmed by Huayi and some other institutions in the previous life, but Jiang Hui didn't expect that they were already talking.
However, it's okay if you're still talking, and if it's a big deal, add some money. If it's over, it's going to be troublesome.
After all, now Guanghui Film and Television can be said to be Huayi's biggest opponent.
Whatever Glorious Film and Television fancies, even if they don't know what it is for, they will not let go.
"Jiang Hui, is this as good as you said? I actually want you to do it yourself", He Ling asked a little suspiciously.
Jiang Hui, as the leader of the Guanghui Group, and the general manager of several companies such as Guanghui mobile phones, has rarely asked about Guanghui Film and Television in the past year.
Now that she suddenly likes one, He Ling is still very curious.
This film is basically about the period when housing prices in Shanghai soared, and her sister Haiping wanted to own her own house, raising money for a down payment, and her and her sister Haizao's work and life changed from the time she bought a house.
Haiping is stubborn and strong under all kinds of pressure, but Haizao is caught in the emotional quagmire of betraying her lover and secretly dating the mature and steady Song Siming.
The ordinary days of the two sisters are now full of accidents, quarrels, troubles, contradictions, ......", Jiang Hui estimated that Director Zhao and himself felt out, and no one else knew "Snail House", so he took the initiative to introduce it.
Although "Snail House" had high ratings in his previous life, ordinary viewers spoke highly of him.
It can be said to be a drama that everyone likes to watch, and the content is very realistic, buying a house, buying a car, primary three, corruption, etc., are all common problems in this society, but in reality, you also have to face these problems from time to time, maybe the reality is more exciting than the TV series.
"Sounds pretty good, what, do you want to be the author or an actor?".
After listening to Jiang Hui's introduction, He Ling still didn't understand Jiang Hui's purpose.
In fact, if Jiang Hui didn't say it, it is estimated that no one would have thought that Land Rover and Song Siming would be on the way to the popularity of this drama.
There are so many things about car implants in TV series and movies that it's hard to imagine what surprises will be in a TV series.
Some of the current TV series, one episode down, are all advertisements!
It's like inserting a TV series in an advertisement!
Even the car is very direct and rude, the camera is directly aimed at the car logo, and a close-up of a few seconds is over.
But the implantation of Land Rover in "Snail House" seems so unconscious, and even makes you feel that this is completely the need for the development of the plot.
But at the same time, it can leave a deep impression on the audience, which may be the best effect of implantation.
Although "Snail House" is impressive, there is a scene where Song Siming sent Guo Haizao home and was bumped into by Xiaobei, as well as Guo Haizao walking on the street with a big belly and confusion, and saw her ex-boyfriend Xiaobei and another girl talking about the name of the future child......
However, when Jiang Hui watched this drama, in addition to these classic and deeply rooted plots, there was also Song Siming's car, Land Rover, which was even more unforgettable.
Although Song Siming's lines against Guo Haizao in the car are completely hard.
However, this does not make people disgusted, but just rightly sets off Song Siming's identity and behavior.
In addition, this drama also made Song Siming popular.
Well, to be precise, Zhang Jiayi, but the role of Song Siming is so famous, which led to the TV series performed by Zhang in the next few years, everyone said that Song Siming was referring to him.
"Author, how do I know if this is passerby A or passerby B?" Jiang Hui said with a blank look at He Ling.
"That's which actor."
"It's not wrong to say which actor it is, it's just that this actor is a car," Jiang Hui said with a smile.
"Mr. Jiang wants to implant Jaguar Land Rover advertisements in the TV series?"
Director Zhao immediately grasped Jiang Hui's meaning.
The placement of advertisements in TV series is indispensable, otherwise what will the crew do to make money, just rely on that rating?
The only difference is that for some ads to filter and retouch, some are done naturally, while others are simple and crude.
As an important prop in modern dramas, cars must be of great significance, and if the modification of car advertisements is relatively in place, it will make people very impressed.
The benefits of implantation are far greater than the advertising costs it invests.
"That's right, I'm going to make Range Rover the most memorable thing in the show."
"I said Boss Jiang, you are really from the east and west, and now you are so concerned about cars", He Ling said a little speechlessly.
"That's necessary, after spending so much money, I can't really be wronged."
"Is it effective to implant some advertisements in the TV series?", He Ling asked.
"It depends on how you implanted it, and who arranged the implantation," Jiang Hui said with some confidence.
"Well, you're quite hard for your new toy, so you're going to endorse it yourself."
"Huh, you're a good idea."
"Ah, you're not really going to do that, I'm just saying it casually."
"Hey, hey, I'm just casually talking."
"Now it's time to get down to business with you", He Ling said with a blank look at Jiang Hui.
"I'm talking about business. I'm going to switch all of my executives to Land Rover or Jaguar," Jiang said.
The subordinate companies of the Guanghui Group are now very famous, and they are replaced by Jaguar Land Rover for high-level cars, presumably the appearance rate of these two brands will be much better.
(End of chapter)