Duane pressed F5 twice to refresh, and there were a few more comments replied to under this log.

"Is there really a gift to get on the phone?" asked a netizen with the screen name "Haiming".

There is also a netizen with the screen name "second-hand store" who said: "In this way, "The Terminator" is a story about Su Yun's time travel from the future to the present?

The people who can follow his blog on his blog are some die-hard fans of Duane, and they have basically watched his movies, so they know Su Yun, know "One Flew Over the Asylum", and most people have seen this movie, and they are also very curious about what "Terminator" is about.

In particular, this kind of promotion of "Terminator" is so bizarre, and it is the first time they have seen it.

Think about it, when you were waiting for the train at the train station, you were in a hurry to urinate, so you went to the toilet, but when you were releasing the water, you looked up and saw a sign in front of you, on which was a strong man's indifferent face, and there were words around it that this person was dangerous, and that the was back from the future, and asked you to call the police of the Temporal and Space Administration, what the hell is it like? Well, you should think that this is someone's prank, and think that the person on the sign is also a little familiar, and then sigh that this thing is done as if it were real, and then forget it.

Then, when you get out of the toilet and get ready to check in, you pass a pillar with the same sign on it. You ignore it, check in and enter the station, only to find such a sign on the platform.

Well, it's really everywhere, you feel that this advertisement is really powerful, it's plastered everywhere, and at this time, the question is, what is this advertisement promoting? It's headless, it's to remind a dangerous person to travel back to the present from the future, so that everyone pays attention to safety, it looks like a wanted warrant from the police station, and I really can't figure out what kind of product this is a promotional advertisement.

Fortunately, there are no similar signs on the train, and you come to the next city with doubts, and as a result, just as you have passed a long journey without a sign, the doubts in your heart slowly fade away, and gradually forget about it, get off the train, look up and look up at Nima, and it is the sign that warns of dangerous crossers!

You walk out of the platform, you walk out of the train station, and then you can see on the bus platform, on the bus, on the wall of the building, at the entrance of the subway station, in the hotel toilet...... Almost every public place you go to, you can see such signs.

You can see such a sign everywhere you go, and if you see it too much, you will naturally be brainwashed by such a sign, and you begin to think: What exactly is this advertisement promoting? Why is this person on the sign so familiar, as if he has seen it somewhere? Is there really a gift to take in the past when you make this call? I don't want to go on a day trip in the Qin Dynasty, it is obviously a fart.

And then, after intensive brainwashing and bombing, you even started to have terrible fantasies that this thing is so big that you can see such a sign everywhere, it can't be true, right? There are really dangerous people who have traveled back from the future, and the government is hunting them down?......

Just when you start to doubt your life, you open the web page and see that the director you follow has posted a notice similar to a billboard, and you finally know.

It's just an advertisement!

At the same time, you also know what kind of product this is advertising, and those who follow Duane know that the director has only one film ready to be released next, and that is the film that has been made since last year, "The Terminator".

Obviously, this is the Terminator commercial.

"I've beaten and there are really gifts to take. ”

Du An's reply was below the comment of the netizen who asked if there was really a gift to take, then pressed f5, refreshed it again, and found that there were immediately five or six more comments.

The speed of this comment is much faster than the logs he posted before.

Obviously, this alternative advertisement of "Terminator" works very well, not only spreads widely, but also keeps many viewers who have seen it in their hearts, which makes Duane very satisfied and has more confidence in facing "Myth".

If you want to defeat "Myth", you can't do it by shouting, it takes a lot of efforts, the quality of the film is part of it, and the power of propaganda is another.

Although the publicity fund of 50 million was set at that time, it was the largest one he had ever made a movie, and it was completed within a month, which can be said to be a storm, but how to do this advertisement is still very particular. After all, they can invest 50 million propaganda funds, and "Myth" is larger than them, with more family foundations, and will invest more publicity funds, so they can't fight for the amount of funds, so they can only take the road of differentiated competition, and concentrate most of the funds on one point to break the surface.

But how to find this point is another question.

In the end, after Duane locked himself at home and meditated for three days, he finally came up with such a trick: to copy the story of "The Terminator" into reality, and directly wanted the two future people who traveled to the modern era in "The Terminator" in reality, so as to interact with the people of the whole country, let the people of the whole country know and remember the protagonist of "The Terminator", and at the same time, subtly, let the audience understand part of the plot of the movie.

Of course, some spoilers are necessary, and excessive spoilers are looking for death, so how to write on the billboard has been carefully considered, and also, who is wanted on the billboard, there is also some consideration Originally, Du An's plan was to do two kinds, one is wanted for Chen Kun, and the other is for Su Yun, so that the audience who has been bombarded with such advertisements can't guess who is good and who is bad when they enter the cinema when they enter the cinema. But later, considering that Chen Kun was relatively famous and had more viewers who knew him, it was still easy to recognize him even after makeup, which affected the authenticity and effect of the advertisement, so in the end, only Su Yun was arrested.

The image of Su Yun in "Terminator" and Su Yun in "One Flew Over the Asylum" is very different, the former is cold and rigid, and the latter is soft and ordinary, especially Su Yun wore a wig when he performed in "One Flew Over the Asylum", and in "Terminator", he was a small flat head, and the hairstyle had an obvious impact on people's senses.

Of course, even so, there will still be viewers who will feel that this person is familiar, but there is no way, at most it can only be done like this, which is better than wanting Chen Kun.

After determining this publicity strategy and obtaining Shu Yu's consent, DreamWorks established a cooperative relationship with Guanchi Film and Television to intensify the production of these billboards as quickly as possible, and then put them into thirteen first-tier and quasi-first-tier cities across the country with overwhelming momentum.

The second- and third-tier cities have not let go, but the funds are limited, mainly supplying these thirteen major cities to fight, and the other second- and third-tier cities can only be slightly weaker.

While carrying out differentiated competition and taking alternative publicity models, "Terminator" did not let go of the traditional publicity methods: TV programs are connected, and print media also wants to open up relationships to make press releases...... It's just that they concentrate on the path of differentiated competition, and naturally the investment in these traditional propaganda is insufficient, and the publicity funds of "Myth" are more than them, and there are big-name leading actors like Cheng Long Leung Jiahui to help make news, so there is more news about "Myth" in the media now, which is also what they have expected for a long time.

However, it is still difficult to say who has the better publicity effect, and it will only be clear until July 8, when the two movies are released. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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