Since ancient times, Nanyang City has been one of the four major furnaces in China, and the maximum temperature can always jump to more than 40 degrees Celsius every summer, never disappointing. And now it is mid to late June, from the time of view is not yet fully summer, but the sky of Nanyang City has hung the scorching sun, the fierce and brilliant sun will be the whole Nanyang City transparent and bright, at one or two o'clock in the afternoon, squatting on the ground to see, the road seems to be steaming out of the heat, curling up. The big girls walking on the street are dressed in skirts and hot pants, revealing their long legs with white flowers, which catches people's eyes and makes the passers-by who see them more thirsty, eager to go to the intersection to buy a glass of chilled watermelon juice to quench their thirst, and the young men are short-sleeved shorts, and some live hauntings are shirtless, revealing big gold chains to swagger through the street, if there is a tattoo on the arm and a green dragon on the back, it will be even more proud.

Duane walked on the road, wearing a large pair of sunglasses, short sleeves on the top and cropped pants on the bottom.

He stopped, wiped the sweat from his head, and looked around.

This is Dongsheng South Road, one or two o'clock in the afternoon, and this is the weather, the brain is normally nested in the shade to escape the heat, except for him, there are few people on the street at all, only sporadic vehicles come and go, and the butt is gone in the blink of an eye.

When he finally came across a passer-by, he approached him and said, "Hey, brother, do you know what's going on?"

Du An's hand pointed to the right front, only to see that in that direction, there was a three-meter-high billboard on the side of the road, at this moment a photo of Su Yun was being published on it, and the explanatory text on the side was "This person is a dangerous person who will cross in the future" or something, which is the advertisement they made jointly with Guanchi Film and Television.

The pedestrian who was caught by him had a big beard and a fat waist, and his face was sweaty, and he was a little impatient when he pulled it like this at the moment, and he glanced at the billboard and said, "Advertisement." ”

Duane asked again, "What is that advertisement for?"

The bearded man said impatiently, "How do I know?" and shook off his hand and walked forward.

Duane looked at the back of the bearded man leaving, took out a notebook from his trouser pocket to make a note, and after finishing the note, he stuffed the small notebook into his trouser pocket, and stared at the passers-by again and began to ask questions repeatedly.

He grabbed a white-collar woman with a parasol and asked such a question, and the answer he got was "It's an advertisement, but I don't know what it is"; he grabbed an old man who passed by in a hurry and asked this question, and the answer he got was "Advertisement? I don't know", he grabbed a young man who worked in the office and asked this question, and the answer he got was, "Are you full of food and idle and have nothing to do?" Find a place to cool off on such a hot day......

In the end, when Duane couldn't stand the heat, he sat down at the snack bar on the side and asked for a bottle of cold beer, ordered a stack of dry-cut beef to cool off slowly, he took out his small notebook to make a record, put a piece of beef in his mouth and chewed it slowly, while chewing the beef while reading the book, from time to time picked up the cup filled with beer and took a sip, enjoying the refreshing feeling of cold beer.

There is air conditioning outside, and there is cold beer inside, not to mention how comfortable it is to take care of the coolness inside and outside on a hot day, but Duane is very tormented when he looks at the small notebook in his hand.

I saw that in his small notebook, he asked a total of fifteen passers-by about the billboard, and fourteen of them determined that the sign was an advertisement, and of these fourteen people, only three clearly told him that it was an advertisement for the movie "Terminator", and the other eleven people did not know what kind of product it was, and six of them guessed that it was a movie advertisement.

Corresponding to the uncertainty of passers-by about the billboard, 12 out of 15 interviewers expressed interest in the advertisement.

That's what Duane found today.

"You're in sales?"

Suddenly, a voice sounded in front of him, and Duane looked up to find a middle-aged man with a big shoulder and a round waist standing in front of him, carrying two bottles of wine in his hands.

"I'm the owner of this shop, it's a hot day, you're just a guest here, I'm in a panic, if you don't mind, I'll sit down, please have some wine." ”

Duane looked at the enthusiastic boss and nodded in agreement with a smile.

"Oops!"

The boss sat down, and with a spade of chopsticks, and then a spade, the lids of the two beer bottles were opened together. He filled Duane's cup, took another cup himself, filled it up, and shouted into the back hall, "Sanwa, come with a whole pig's ear!"

Then came a cry of "Okay!" from the back hall.

The boss raised his glass to toast, Duane had no choice but to have a toast with him, the boss exhaled happily after taking a sip, refilled his cup, and finally stared at the sunglasses on Duane's face, and asked: "This is in the house, why don't you take off your sunglasses?"

"There is something wrong with my eyes, I am afraid of light,"

Duane casually prevaricated, and then immediately changed the topic, "Boss Xichuan?"

"Right!"

……

While eating, drinking, and sloppily with this poor and boring boss, Du An's thoughts on the number of investigations just now: There is really a problem here.

Since a few days ago, the market report fed back by Guanchi Film and Television has reflected that the alternative advertising response of "Terminator" is general, and it does not play a big role in helping the brand "Terminator", and the input and output are disproportionate.

Duane thought that his advertising method was too weird to be accepted, so he simply did his own market research to see if people like this kind of advertising The post-production of "Terminator" has been completed and submitted for review, and it should be able to pass in the past two days, and now he is waiting for the national release, he now has a rare period of free time.

But judging from his investigation in the past two days, it is not the problem of the strange way of advertising, his advertising is still acceptable to most people, and the effect is still very good, the reason why this advertising effect has not been transformed into the expected economy he wants, and has not helped the brand of "Terminator", most of the reason is that it is too alternative and does not mention "Terminator". Except for those who know Su Yun who can touch it along the vine and know that this is an advertisement for "Terminator", only those die-hard fans who follow his blog will know that this is an advertisement for "Terminator", and others will not know at all, they will only be confused, and even if they see the information promoted by "Terminator" in traditional media, they will not associate this information with that billboard.

Therefore, how to shift the public's attention to this alternative advertisement to the upcoming "Terminator", knowing that this is an advertisement for "The Terminator", is one thing he needs to consider now.

"Come on, let's go!"

The boss interrupted Duane's train of thought with a beer glass, and when he saw the enthusiastic boss's face, he had no choice but to fill his glass with wine and walk with the boss.

Drinking too fast, it was a pure cold beer, and as soon as he got into his stomach, his breath couldn't help but surge up, and he rushed out with his throat open, so that Duane couldn't help but burp.

"Haha,"

The boss laughed, and began to continue the topic just now, chattering about how difficult it was for him to come to Nanyang City alone to break into the world, sleeping in the bridge cave and having to eat or something, Du An was smiling in agreement, while thinking about his own affairs.

Let the public know that this is an advertisement for "The Terminator", and there is one easiest way, which is to directly change the advertisement and point out that this is the movie "The Terminator" The advertisement, so is the clearest, at a glance, but this has a shortcoming, that is, the style changes too quickly, too straightforward, the previous creation of the attractive atmosphere at once destroyed the slightest left, vulgar, really not beautiful, disappointing, the publicity effect is likely to deteriorate This is related to the character of the Chinese, the Chinese are probably the most subtle and beautiful race in the world.

But if you don't, then what can be done to implicitly let the public know that this is an advertisement for "The Terminator", and how to convert these people who are interested in the ad into the expected box office of "The Terminator"?

Duane pondered and couldn't figure it out, but the boss was not happy.

"Brother, what are you thinking about with a frown? Don't drink, drink, drink!"

Du An's shook his head and poured himself a mouthful, but the boss didn't let him go, and continued to pursue: "If there is anything I can't figure out, let's talk about it, brother, I am so much older than you, and I have eaten more salt than you have eaten, if you have anything you can't figure out, just say it, brother, I will help you come up with ideas!"

Duane was wondering if he would just change the way and point out the theme of the advertisement, and even he had thought about the form of the advertisement: everything else remained the same, that is, a line of words was added in the lower left corner ""The Terminator" will be released nationwide on July 8. But in this way, it is no different from ordinary advertisements that promote the schedule, and without the unique authenticity and charm of this advertisement, it will not be as attractive as it is now.

And now when he heard the shopkeeper say this, Duane didn't know which tendon was twitching in his head, so he said: "I have something now, I don't want to talk about it, and I want people to know it......"

He said what he was hesitating about in an obscure way, and after he finished speaking, he himself was stunned for a moment, then smiled bitterly, and shook his head, he was really sick and rushed to the doctor, a small owner of a snack bar, what idea could he come up with?

The little boss brought two bottles of beer, plus one of Duane's own, for a total of three, but just then, Duane found that there were already four empty bottles on their table.

The little boss seemed to be the same as Duan, drunk too much and excited, after listening to what Duane said, he pointed to the pig ears on the table that had been taken two sips and said, "You see these pig ears, right?" When we cut it, we must not let the guests see its prototype, otherwise it will be disgusting to eat, but it can't be seen at all, otherwise the guests may still muttered in their hearts when they eat whether this is a pig's ear, so cut it into the current way, a little bit of the original look, but it is not very different from the original appearance, it must be related, but the association can not be too ......"

It must be related, but not too much......

When Duane heard this, his heart suddenly lit up, and he vaguely seemed to have an understanding. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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