Chapter 6: Expansion

After Jiang Ran counted the revenue in May, he looked at the value of 40,000 yuan above, he knew that his expansion plan should start quickly, there was no technical content in opening a video hall, as long as someone paid a little attention to it, he could find that his store business was good, but he didn't know the specific turnover of the store yet, so no one followed for the time being, but Jiang Ran knew that the threshold of the video hall industry was low, or it wouldn't be long before people saw that his store business continued to be booming, Hong Kong's video rental shops would spring up as quickly as possible, and Jiang Ran would take advantage of this time difference to open as many stores as possible and occupy the video rental market first, in the slow expansion of the business area to records, books to increase profit channels.

After Jiang Ran thought about it clearly, he asked Jiang Jianguo to look at the store, but he himself took the car back home and discussed with his father about opening a branch. "Ah Ran, why did you come back today? Did you eat?" Jiang Mu asked when she saw Jiang Ran.

"Mom, I just came here after dinner, I asked my dad to discuss something, where is he?"

"Inside, you go in. Jiang Mu bowed her head inside.

Jiang Ran found Jiang's father in the inner room and said straight to the point: "Dad, I have already counted this month's revenue, and the profit is a little more than 40,000 yuan, I want to take the opportunity to open a few branches, what do you think." ”

Father Jiang frowned and said, "Although the business is good, isn't it too urgent to open a branch immediately, isn't it better to wait until the funds are sufficient before opening a branch?"

"Dad, you see that the business in the store is so good now, the investment in opening a video store is not too much, and there is no technical content, others will definitely follow suit, but now I am still waiting, I just want to take advantage of this time to occupy the market first, and then expand the scope of business, and when the competition in the video tape rental market is too big in the future, there will be other income." Jiang Ran explained to Jiang's father.

Father Jiang looked at Jiang Ran fixedly, he couldn't believe that this was his son, in just over a month, he seemed to have changed as if he had changed his life, not only did he change his evil ways and open a store to make money, but he even spoke and did things in an orderly manner, "Okay! Since you want to do it, I will fully support you, your father and I can still do it for more than ten years, even if you lose money, the family can live by this restaurant, how much do you need to invest this time?"

Jiang Ran didn't know why he listened to his father's words, his heart was sour, but he immediately calmed down his mood.

"Dad, don't worry, I will do a good job, I won't lose your pension money, and when I earn money in the future, I will buy a house on the top of Taiping Peak for your retirement." Jiang Ran said very seriously.

Jiang's father obviously regarded Jiang Ran's words as a joke for his son to comfort himself, "Oh, then your mother and I will wait for you to buy a house for us on the top of Taiping Mountain for the elderly." Then he scolded with a smile: "Don't talk about this useless nonsense, how much you need to invest, the family can only take out more than 100,000 yuan." ”

"Dad, I now have more than 40,000 yuan in my hand, and I hope that my family is supporting me with 100,000 yuan, and I will strive to open four more stores this month. ”

Although Father Jiang was prepared, he was still startled, "Ah! ”

After being amazed, looking at Jiang Ran's determined expression, he still gritted his teeth and said to Jiang Ran: "Okay, the family will support you for 100,000." ”

Since Jiang Ran had secured the funds, he didn't hesitate any longer, he first rented all the two floors upstairs for office and warehouse use. Then Jiang Ran began to recruit people, now he handed over the things in the store to Jiang Jianguo to do, after nearly a month of getting along, Jiang Ran is very satisfied with Jiang Jianguo, he is serious and calm and not greedy for cheap, Jiang Ran plans to let him out as the store manager, Jiang Ran recruited two people this time, let Jiang Jianguo take it, and at the same time he also asked Jiang to write letters to his comrades in China, Jiang Ran wants to recruit more than ten more mainland retired soldiers, Hong Kong will become more and more chaotic in the future, and these people may be needed at that time.

Jiang Ran handed over the specific affairs of the store to Jiang Jianguo, and began to check the store, and after a week, Jiang Ran looked at more than ten more than a dozen shops that he was more satisfied with, and he rented two of them first. With the experience of opening the store last time, the decoration is much more convenient, just a week, Jiang Ran's two new stores have been renovated, during this period he also contacted Golden Harvest, Shaw Brothers and other producers to prepare the required videotapes, posters and other goods, because they are all old relationships, in addition to Jiang Ran only a month to open a new store, so Jiang Ran this time both decoration and purchase are lower than the last price, in mid-May Jiang Ran's two new stores officially opened, Jiang Jianguo and a newly recruited clerk became the manager of the new store.

At the same time as the new store opened, Jiang Ran was not idle, he rented two more stores that he was optimistic about, and the decoration and distribution were also carried out simultaneously, and by the time of the low May, Jiang Ran's Burning Feng Video and Audio already had five stores, although the location of each store was different, but the business was not bad, and the worst daily revenue could reach 1,000 yuan.

In June, Jiang Ran was not expanding the branch, he began to improve the store system, and trained the staff to strengthen the control of each store, and at the same time, he used his brother-in-law's relationship in the police station to visit the black and white stewards of each store block to ensure that the store was not deliberately troubled.

Since July, Jiang Ran's Burning Maple Video has started the pace of expansion again, and until October, Jiang Ran's Burning Maple Video has 15 stores, which can almost cover the more prosperous residential areas in Hong Kong, until this time Jiang Ran decided to stop the expansion of branches, and now other video halls in Hong Kong have begun to appear one after another.

Although Jiang Ran's branch expansion has stopped, his expansion has not stopped, and Jiang Ran now needs to expand the business content of the video hall, such as record sales, book sales and rental, and contact film companies to carry out paid movie promotion in the store. Fortunately, the current Ranfeng Video has professional financial personnel, business outreach personnel, store inspectors and other employees, otherwise Jiang Ran would not be able to be busy alone.

Jiang Ran is now going to focus on the expansion of the business, which is not only the increase in the business content of the store, but also involves the transformation of the store and the management of the entire store, Jiang Ran is not in a hurry to increase the business content in all stores, he just started the trial operation of the new business in the old store on Queen's Road.

The store has newly increased business content, and the store area is a little narrow, fortunately, Jiang Ran has this consideration at the beginning, and the height of the shop floor selected when renting the store can reach a height of seven or eight meters, Jiang Ran plans to redecorate the shop and increase the design of the jump, which is equivalent to doubling the area, and then do some expansion treatment when decorating, and the whole store will not feel crowded and depressed after the renovation is completed.

At the end of the first month after the new business was launched, Jiang Ran listened to the financial and store manager and external staff report on the profitability of the new business in the office.

"Mr. Jiang, the No. 1 store has increased new business since the beginning of the month, including record sales, book and publication sales and rental, and film advertising services, of which 15 stores of film advertising services are carried out together, which are directly settled by the company and executed by the store, and a total of two orders have been received this month, with an income of 50,000 yuan. "Finance is a middle-aged woman, and she will report first.

Jiang Ran interrupted the financial words and turned to contact Ah Cheng and asked: "Ah Cheng, after the film company advertised, is there any feedback on the advertising effect, I hope your business department has an investigation report on the effect of these advertisements, only when we get specific data can we accept other people's money with peace of mind, and only then can we have the confidence to talk about new business and increase quotations." ”

"Mr. Jiang, I have consulted the film company on the effect of advertising, and according to the film company, it has played a certain publicity effect, and it is expected that the revenue of this part of the film hot file will increase significantly in the future. As for our own investigation, I will come up with a plan as soon as I go down, and try to come up with the survey data as soon as possible. ”

"En!" Jiang Ran nodded and then said to Sister Fang, "Sister Fang, you go on." ”