Chapter 7: The Beginning of the Career
In the Ranfeng Audio-Visual Office near Queen's Road in Central, Hong Kong, Jiang Ran is listening to the company's financial sister Fang report on the new business operations.
"Mr. Jiang, the company's No. 1 store launched record sales and book and publications sales and rental business for a total of 23 days this month, with an average daily profit of 450 yuan for records and nearly 400 yuan per day for books and publications, and the total profit of these two newly opened businesses this month was nearly 20,000 yuan, and the beverage revenue in the store increased by 60% compared with the previous month due to the impact of two new businesses. ”
Jiang Ran nodded and said: "It's not bad, our record book business has just started, and now it is mainly driven by the video rental business, I hope our outreach staff will assist the store to do a good job in promoting the new business and expand our customer base." In addition, Manager Jiang, you have to do a good job of statistics on the new business in the store, and evaluate the sales and profits of various books. Speaking of this, Jiang Ran paused for a moment and said to Jiang Jianguo: "In this way, Manager Jiang, you will make a monthly count of all the businesses that are currently being carried out in the store, including video tape rental sales, record sales, and book and publication sales and rentals, which must at least include sales, profits, and audiences." You should inform the business outreach personnel in a timely manner to facilitate the company to adjust the purchase list in a timely manner, and the store should also adjust the publicity plan according to the actual sales situation and the audience to improve the publicity efficiency. ”
Jiang Jianguo nodded and promised: "Please rest assured, Mr. Jiang, I will immediately count the sales of each business this month after I go down, and I will report to Mr. Jiang and the business department immediately after the results come out." ”
"Well, okay guys, I hope you understand that in the next step, with the full development of new business, the personnel training configuration of our store and the management of the store need to be adjusted, and the No. 1 store is our main store, and it should also become the template for all our company's stores, so I hope you can work together to improve the store and the company's various management systems while doing a good job in the new business, especially the financial one, because we have more cash flow, so we must strengthen financial safety management. ”
"Understood, Mr. Jiang. Ah Cheng, Sister Fang and Jiang Jianguo said in unison.
Jiang Ran suddenly heard the voices of the three of them in unison, and unconsciously became a little distracted, remembering the video of a company training employees that he saw on the Internet in his previous life.
"Am I going to add this kind of training to my company? Jiang Ran thought so, and then thought of that picture, Jiang Ran stopped this idea in time for a trembling moment, thinking about the beautiful picture, Jiang Ran shook his head vigorously, and said to the three of them with a smile to get rid of the thoughts in their minds: "Okay, let's stop here today." ”
In Hong Kong in 1980, the economy boomed with the continuous heating up of real estate for three or four consecutive years, and the whole Hong Kong property speculation was blazing, at this time in Hong Kong, you can often hear the news that a building in a prosperous business district was traded at a high price, and the most talked about thing is that the Golden Gate Building in Admiralty changed hands three times from December 1978 to September 1980, and its selling price increased from 750 million yuan to 1.68 billion yuan. It is precisely because of this trend of property speculation that most of the people in Hong Kong who have a lot of spare money have invested their money in the property market, so although video tape rental shops have appeared in Hong Kong one after another, they have not formed a scale, so the impact on Jiang Ran's career is not as great as he began to estimate, and even the chain store membership card system prepared by Jiang Ran has not had a chance to come out.
With the completion of Jiang Ran's renovation of the No. 1 store and the improvement of the company's system, Jiang Ran began to carry out the sales and leasing business of records and books and publications in all branches in mid-November, and by the end of November, all 15 stores of Ranfeng Audio-Visual completed the store renovation and business expansion. In December, Jiang Ran's Ranfeng video began to officially exert force, and because of the expansion of the scale, the bargaining power in procurement was stronger, which reduced the cost of Ranfeng and greatly improved the profit margin.
"Mr. Jiang, the December financial statements are out. "Sister Fang, the treasurer, came to Jiang Ran's office at the end of the month to report the financial situation of the month as usual. Sister Fang looked particularly excited today, she didn't expect that when she first joined the company, there were only a dozen employees, a few video stores that she didn't think had any future in her opinion, and she was even ready to find a job again at any time in such a company. But it is such a company, less than a year after it opened, under the leadership of the young people in front of her, and under her own witness, it has achieved rapid development from one person in one store to more than 50 employees in fifteen stores, which is inconceivable to her.
"Because all the expansions have been completed last month, and the film market has become active this month, this month's profit has reached 1.3 million, Mr. Jiang, you have built Ranfeng Video into a company with an annual profit of more than 10 million. Sister Fang said excitedly while handing the financial statements to Jiang Ran.
Jiang Ran was actually prepared in his heart, he knew that this month's profit should be considerable, but he still couldn't stop being excited: "Oh! Looking at the financial statements, Jiang Ran only felt that every cell in his body was full of strength, because this was his company, a company that he had built from scratch, and now it has finally begun to bear fruit.
Jiang Ran looked up and saw that Sister Fang was still there, and said to her: "Sister Fang has worked hard, I will give you a big red envelope at the end of the year." ”
Sister Fang saw that the boss was in a good mood, so she took the opportunity to say: "As long as Mr. Jiang gives a big red envelope, it doesn't matter how hard it is! ”
Jiang Ran also nodded with a smile, "Well, you go to work." ”
After getting off work in the afternoon, Jiang Ran looked up at the blue sky of Hong Kong, drove back home happily, and after dinner, the family sat around the living room and watched TV.
"What? Your store has a profit of more than one million this month?" This is the reflection of Jiang's mother who couldn't believe it when she heard Jiang Ran talk about the company's operation in December.
Jiang's father didn't say anything, but his slightly trembling arm betrayed his mood, even if he predicted his son's success with a bold psychology, he didn't expect that he only took out a total of 150,000 yuan to his son to do business, and he was even mentally prepared to lose money, but now his son came back and told him, "My company's profit in December exceeded one million." ”
Jiang Ran was a little proud, and looked at the second elder with a shocked expression because of the news, and said triumphantly: "I said at the beginning that I would buy a house for you on the top of Taiping Mountain in the future, and now I believe it!"
Mother Jiang came back to her senses and said with a smile on her face: "Okay, my family Ah Ran is capable now." ”
The good news made the Jiang family smile when they slept at night, and the happy 1980 passed like this, and in 1981 with "Modern Bodyguard" The film market in Hong Kong is getting hotter and hotter, and Jiang Ran's Ran Feng Audio-Visual has also benefited, advertising movies for several months, coupled with the long-term cooperative relationship with the distribution department of Golden Harvest and Shaw Brothers, so that more film companies come to Ran Feng to advertise, and by the end of January, the advertising revenue alone will be nearly 300,000, and the hot film market will drive the video tape rental market, which will make Ran Feng's income in the film increase significantly compared with December.
At the end of January 1981, due to the sharp increase in revenue in the film advertising and video rental market, as well as the continuous promotion of records and books, the profit of Burning Feng Video and Audio reached an unprecedented 1.6 million in January.
When Ranfeng Audio-Visual stabilized the market and profits were soaring, the Lunar New Year in 1980 quietly came, which was the first Spring Festival after Jiang Ran's rebirth, and his career was also a small success in this year.