The summer of '08 was an awkward schedule. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

On August 8th, Beijin will host the Olympic Games for the first time, which is a project that the whole country has been looking forward to for seven years, absorbing the attention of the whole country, and then everyone's eyes are destined to focus on the live broadcast of the Olympic Games, and the theater box office will be greatly affected, so the summer file of 08 is destined to be a remnant of the summer file since 2001.

Because of the particularity of the 08 summer file, many films that have been scheduled for this year's summer file since a year ago have invariably concentrated on grabbing the July schedule - no one wants to go to August, it is a death month.

This also led to all those who wanted to go to the summer file in July.

"Painted Skin", "Seeing the Dragon Unloading the Armor", "Wen Que" ...... Behind these fresh names are a series of names that are familiar to the audience: Chen Jiashang, Du Qifeng, Liu Dehua, Hong Jinbao, Zhao Wei, Zhou Xun, Chen Kun, Donnie Yen, Ren Dahua......

It can be seen from the lineup alone that these movies dare to put the schedule in the summer file are very confident in themselves, and because of the Olympics, no one wants to suffer, and everyone has confidence, so it caused an unprecedented tragic scene of bloody struggle in this summer file:

On Saturday, July 5th, "Painted Skin", "Seeing the Dragon Unloading the Armor", and "Wenque", the three giants that are regarded as summer files, premiered on the same day, and they are bound to fight to the death.

Among these three films, "Wen Que" is the brainchild of Du Qifeng who spent four years creating, starring Ren Dahua, Lin Jiadong, and Lin Xilei, because its theme is about thieves, it is regarded by many media people as the Xiangjiang version of "There Are No Thieves in the World".

There is a precedent for "No Thieves in the World" there, coupled with the name Du Qifeng and the long creation time of four years, the media still generally has a positive attitude towards this film.

"Seeing the Dragon Unloading the Armor" is a cooperation between Liu Dehua, a model worker in the entertainment industry, and Hong Jinbao, the big brother of Xiangjiang, written and directed by Hong Rengang, a local director in Xiangjiang, although the director's cast is inferior, but the cooperation between Huazai and Hong Jinbao is still quite bright, especially "Seeing the Dragon Unloading the Armor" is promoted under the gimmick of a war movie, the visual effects are very sufficient, and it cannot be ignored, and it is a strong contender for the summer box office.

As for "Painted Skin", it is the work of director Chen Jiashang, and the main actors are Zhao Wei, Zhou Xun, Chen Kun, Donnie Yen, etc., which is also the only work in the three movies that is provoked by mainland staff.

From the cast, Zhao Wei Zhouxun and other starring qualifications are worse than the starring lineup of the other two movies, and the audience's impression of them is still in the aspect of Xiaohuadan and Xiaosheng, and the only veteran Donnie Yen also belongs to the level of golden supporting role in Xiangjiang, which is not enough to take the lead, so in terms of casting, "Painted Skin" is worrying. Fortunately, the investment in this movie is quite large, and it also plays the signboard of the novel theme of "large-scale magical love", and with Chen Jiashang, a great director, at the helm, it is worth looking forward to.

Of course, in addition to these three movies, there are still some other movies that are in this extremely hot and precious schedule, such as "The Lion King", "Double Food", "Cupid Girl", "Real Kung Fu Olympics in My Home" and so on, but these movies obviously play the role of a chaperone.

And among these escorts, the worst loss is probably "The Lion King".

Other movies are at most the three mountains that can't compete for the box office in this schedule, with the current hot film market, they can always make some money, but "The Lion King" is not.

This animated film with Duane's name on the chief director has been promoted on a large scale since the beginning of this year, and it is also on a global scale! Movie posters, dolls of the same name, movie peripherals, etc., this cartoon has not yet been released, and there are a lot of dolls and peripherals, and they have been bombarded for half a year one after another, and they have become familiar, but they have not been able to create any benefits, and the market has reacted very little, and the money lost on it alone is definitely not a small number. At this scale, the amount of money thrown into it is hundreds of millions, which is certain, and if it is higher, it will probably not be able to run three or four hundred million.

Coupled with the production costs and time costs for three whole years, if the box office of this "Lion King" is not two or three billion, I am afraid that it will not even be able to return to the original.

But if you want an animated movie to have a box office of two or three billion......

Hehe, probably dreaming, right?

So the days of "The Lion King" are probably the worst.

But after the box office on the first Wednesday came down, except for some professionals who actually went to the theater and had a faint feeling in their hearts, the rest of the people who didn't bother to go to it were dumbfounded.

The bloody battle on the first Wednesday of this tragic schedule came down: the total box office of "Seeing the Dragon Unloading the Armor" on the first Wednesday was 210 million, ranking third, and the total box office of "Painted Skin" on the first Wednesday was 330 million, ranking second, as for "The Lion King", which many people thought would make Duane lose his pants and sell them......

The total box office on the first three days was 460 million, ranking first.

The gathering of a large number of blockbusters created an amazing box office explosion this weekend, completely detonating the theater market, announcing that the most tragic summer season in history has arrived. Among them, "The Lion King" is definitely the most heavyweight deep-water nuclear warhead, which blew everyone up.

Many people are even wondering if they are dreaming, when will cartoons create such an explosive box office? Before that, the box office record of domestic animated films was set by the Pleasant Goat movie at the beginning of this year, with a total global box office of 379 million, but now "The Lion King" has directly broken this record in just three days of box office......

In the face of this terrifying data, many media people finally reluctantly let go of their long-standing stereotypes, and seriously went to the theater to watch and query the relevant data of the movie to understand what the reason for all this is to report, and it was also at this time that they found some crucial information that they did not understand before, for example, the distribution company DreamWorks found by Xuanji Technology mainly uses the way of private rooms at any cost, and is crazy for "The Lion King" Such an animated film has created conditions for simultaneous release in 3148 theaters in China, for example, the scheduling rate of "The Lion King" can rank among the top three in this series of blockbusters in the summer file......

How much money has been spent behind this?

These things people don't know, they just know that nothing can be created out of thin air, and there must be a reasonable reason behind all unreasonable figures, and you think it's unreasonable just because you don't see the truth about it.

They also learned what kind of animated film it was - anyone who had ever been in the cinema to watch the film would never have been surprised that the film had created such horrific numbers.

It has this ability, compared with those animated movies in China and the world, and compared with the products of the Pleasant Goat movie, "The Lion King" is too prominent.

This is no longer a gap in the technology mountain, but a gap in production concepts and vision, compared with those cartoons, "The Lion King" is completely a product of different eras, if you want to compare with each other, it will be like crushing the cavalry of the feudal dynasty with nuclear force.

This is simply an unequal war.

Many media people with children even came up with the idea of taking their children to watch it again the moment they walked out of the theater, and then when they reflected on their own ideas, they finally understood why the film was able to create such horrific box office numbers on the first Wednesday. Especially when they saw some children in the theater holding their parents' hands and begging to watch it again, they knew more about the reason behind this terrible number.

There is a saying that is true, children and women are the best to earn money.