In this summer file of 08, not only are blockbusters piled up in a tragic battle, but the audience seems to be ready for the Olympics, and they are already planning to concentrate on the Olympics in August and not watch movies, and plan to contribute to the box office of the entire summer file in July, and at this time, the factors that affect their choice of watching movies are nothing more than media evaluations, friend recommendations, etc. Pen ~ fun ~ pavilion www.biquge.info

"......The Lion King shattered our traditional understanding of the animation genre. It is true that the characters in this movie are very cute and cute, and the film is full of comedy elements, lively musicals, popular and cheerful songs, etc., which are very appetizing to children, but when we peel off all these coats, we will find that the cruel main story of this animated film, film critic Sun Guo even called it 'too cruel to be watched by children'. ”

"In the final analysis, it is not difficult for us to find that this animated film is actually an animated version of "Hamlet", and as we all know, "Hamlet" is a famous tragic work of the great Western playwright Shakespeare. revenge' and replaced it with growth and responsibility, which is obviously more in line with the characteristics of the animated film. At the same time, such a serious main story with great depth is obviously in line with adult appetite, which is probably why we even see a large number of adults without children entering the theater to watch this movie...... Through this animated film, we found that animated films are not exclusive to children, for mature adults, there is also a need for this, but those previous works cannot do both, and "The Lion King" has done ...... greatly"

This is the report of the "Nanyang Evening News" on the first Wednesday, and the workers of such traditional newspapers always seem to like to evaluate the quality of a work in terms of the content of the story.

The professional film newspaper "Pictorial" has a much more concise evaluation of "The Lion King", the box office leader.

"Perfect and flexible use of cameras, cute and different character shapes, even the villains reveal a bit of affinity in the evil, shocking scene base paintings, magnificent and exquisite songs and music, cheerful lines, hilarious details, and smooth stories...... What's the reason why such an animated film is not successful? "The Lion King" is undoubtedly the biggest surprise of this summer......"

Some other newspapers also praised the film in their reports.

"Duane proved to be more capable than we could have imagined, not only did he achieve excellent results in live-action films, but his talent in animated films was equally astounding, and there are so many surprises that "The Lion King" has brought people, and judging from the box office performance, it is likely to be a box office nuclear warhead of the same level as "Liberation Day......"

“…… During this summer vacation, all parents with children should take their children to see "The Lion King", growth, responsibility, courage, learning these will be of infinite benefit to their children's future growth......"

"It was a big gamble that the bold, even crazy, theatrical policy almost dragged Xuanji Technology into bankruptcy, but it turned out that they won the bet, the box office numbers could give the company's employees a good year, and the obvious follow-up revenue and operating experience would make the company skyrocket......

“…… With the hot screening of "The Lion King", the peripheral products launched by Xuanji Technology with foresight have now entered a hot golden sales period in major cities, and the time of out-of-stock is not far away......

"It is also the long-taking work of two great directors, "Wen Que" and "The Lion King" suffered two completely different endings - "Wen Que" was so dismal at the box office that even "Double Food" couldn't fight, while "The Lion King" was able to lead the way. This may also have something to do with age, after all, young people are energetic and can be distracted to take care of other works in the face of continuous work, so this is probably why two similar movies have different endings......"

"is also an animated movie, "Real Kung Fu Olympics" is also combined with hot Olympic topics, which can be said to be a wave of east wind, but it turns out that rubbing hot spots is not very helpful for a movie, and the box office figure of 67 million on the first Wednesday day has said it all. If you want to make a blockbuster work, what you need is a careful production, a few years of silent polishing and excellence, not a shoddy work that makes up your mind to rub hot spots, the audience is not a fool, who is attentive, who is here to cheat money, they can tell the ...... at a glance"

……

In addition to traditional media channels, "The Lion King" has also been praised on the Internet.

Douban has never had a high rating for animated movies due to the age characteristics of its members, but this time "The Lion King" got an astonishing high score of 8.8 points here! This is a high score that most live-action movies can't get here, but now it has been obtained by an animated movie.

"I can't believe that I sat in the cinema and watched a cartoon and couldn't forget it for a long time after the film ended, but after looking back, I realized that it should have been so, why not? Looking at Simba, it's like looking at myself, we're all running away, but Simba escaped from the Glory Stone, but I escaped to the Internet, unwilling to face the real world, because that world is cruel to me, just like the Glory Stone is painful for Simba, but we have to go back after all. Simba is going back to take on his responsibilities, to inherit his throne, to save his people, I am not that great, but I am also going back to finish my life, to raise my parents, to find my wife, to have my children...... Simba, this little lion can do it, why can't I do it?Although this road is destined to be difficult, even painful, but I can no longer escape, this is my responsibility, from the beginning of writing this movie review, I will re-establish my life plan, bravely go to that world to fight for my future, with my teeth and claws...... I can't believe that I managed to make a difference in my life in an animated film, at least for me, it's a great movie......"

This is a film review with a very large number of followers.,And the author's ID is now displayed as "logged".,It seems that I've really made up my mind.。

"The child likes to watch it very much, and I don't think it's bad, it just happens that these two days are weekends, and I happen to be free, so I simply accompanied the child to watch it four times. Oh my God, I used to be a person who couldn't even watch an episode of a cartoon, but I didn't expect to watch the same movie four times now...... But by the last two times, my child was still very excited, and I was already half-asleep and half-awake......"

"As an animator, this film made me feel like it had opened the door to a new world, and I watched it in theaters three times in a row, and if it wasn't too late and the theaters were closed, I'm sure I would have been able to keep watching them...... Posting this movie review is actually trying to cast a net aimlessly and ask anyone who knows how to get into Xuanji Technology? ”

However, there are still some bad reviews.

"I don't know why a cartoon is so highly regarded, anyway, I didn't finish watching it at all, and I left halfway through it, and the ticket money felt wasted. ”

"It's okay to be a cartoon, but it's too mythical to be revered to such a god, it shouldn't have such a height. ”

"The story is going on and suddenly dancing and singing, if it were a real person, it would be like an Indian movie, which is really a big failure, and it doesn't even make me feel good about the whole movie. ”

……

Whether it is at the box office or in terms of topicality, "The Lion King" undoubtedly completely leads the series of films gathered in the summer, and the frequency of appearing in the media is also the highest. In this case, after being pushed by the media, coupled with the further expansion of theaters and the further increase in the film scheduling rate, "The Lion King" continued to grow by leaps and bounds in the second week, maintaining the first place in the domestic weekly box office, with a total weekly box office of 1.18 billion.

As of now, the overseas box office of the simultaneous release in the past 10 days is 1.921 billion.

With a total global box office of 3.561 billion, this is almost catching up with "Hero", which is the third in film history, and "The Lion King" still has 20 days to continue to fight. As for the second box office at this stage, it is "Painted Skin", which has also been released simultaneously worldwide so far, and has created a total global box office of 2.67 billion, which is also very amazing.

Ticket prices have risen, cinemas have increased, the box office market has developed, the number of moviegoers has increased almost geometrically year by year, and the production of films with excellent commercial quality, the Olympic Games have squeezed a large number of potential moviegoers until July......

All kinds of factors have created this fiery and crazy movie-watching frenzy in July this year.