Chapter 153: Exploitation

Recommended: Witch Doctor Awakening.

Gui Zecheng faced Jiang Ran's question, thought for a while, and then said: "Mr. Jiang, although there are a lot of comments that are unfavorable to "Chainsaw" now. However, there are still many viewers who have a positive attitude, and as long as we guide them well, I believe that this movie still has a lot of potential to be tapped. ”

After listening to Gui Zecheng's words, Jiang Ran thought for a while, and then said: "What you said has a certain truth, but we don't have so many screens and schedules now. ”

Speaking of this, Jiang Ran paused, and then said, "Let's take a break for the time being." After "Ghosts in Summer" unleashes some of its potential, we will slowly increase the number of screenings of "Chainsaw". ”

"Of course, we don't plan to expand the screening of Saw for the time being, but we can't let these media and critics discredit the film. Jiang Ran said without a knock.

Jiang Wei said: "Mr. Jiang rest assured, before coming, our distribution department has already contacted the media, as well as some film critics, and in tomorrow's media, there will definitely be two completely different movie evaluations." ”

Jiang Ran was quite satisfied with Jiang Wei's answer, although he didn't show it on his face when he saw that the media was almost full of negative comments about "Chainsaw", Jiang Ran was actually very unhappy.

It's not that the film critics are unhappy with the negative evaluation of himself, the main reason why Jiang Ran is unhappy is that the publicity and distribution of the movie is not in place, even if the movie is bad, as long as the public relations work is done well, there will definitely be no one-sided negative evaluation.

"Well, it's good that you guys are prepared, before the movie is released in the future, you must do a good job of public relations in the media, we allow negative reviews, but it must not be unanimous that all reviews are bad. ”

Gui Zecheng and the two obediently bowed their heads and admitted their mistakes, "Mr. Jiang, our work was not done properly this time, and there will definitely be no more next time." ”

Jiang Ran glanced at the two of them, then diverted the topic, and continued: "Today, many comments are accusing the movie of having too much plasma, and our propaganda should focus on suspense, plot, and guts stimulation to further stimulate the audience's curiosity." ”

"Yes, Mr. Jiang. ”

Jiang Ran then said: "In addition, you must not forget our original intention of making this movie. We need to take advantage of this movie boom to stir up the topic of movie classification, so that we can have an example to follow for Ran Feng's future release of Longhubao movies. ”

Gui Zecheng nodded when he heard this, and replied: "Mr. Jiang, don't worry, I will contact the media here to stir up this topic as soon as possible." ”

On the same day that Ran Feng's "Chainsaw" was released, "Police Story 2" produced by Golden Harvest was also released at the same time, and with the foundation of the first movie, the film received a box office of more than 1.2 million Hong Kong dollars on the first day of release.

"Police Story 2" not only has gratifying box office results, but also quite good in terms of audience reputation. In the media, the film reviews about this movie are even more extreme than Jiang Ran's "Chainsaw".

""Police Story 2" directed by Jackie Chan, although the storyline is still an old-fashioned police thief story, but in this movie, he inherited the advantages of Jiang Ran in the first movie, and his personal style is more prominent, so that people can know at a glance that this is Jackie Chan's movie, and others cannot copy it. ”

"Jackie Chan in "Police Story 2", the action design and personal style are becoming more and more mature, although he has not left the cage of the first part, but it can be seen that he has made great progress in it. ”

Jackie Chan's "Police Story 2" was a great success, and even under the intentional promotion of some people, such a statement appeared in the media.

The success of last year's "Police Story", Jackie Chan actually played a greater role in it than Jiang Ran, because the soul of this movie - action scenes were all completed by Jackie Chan.

Jiang Ran also saw this statement in the media, and he knew what it meant behind it. In an interview with reporters, Jiang Ran responded:

"I have a special affection for this film. It culminated in my first personal glory – Best Director at the Hong Kong Film Awards. So I'm very grateful to all the members of the crew, especially Jackie Chan and the members of the family class who completed the action design, but I regret very much that we missed out on the best action director at the Academy Awards. ”

As soon as Jiang Ran's voice fell, no one mentioned Jackie Chan's role in "Police Story" that was greater than Jiang Ran's. Because it's a bit of an awkward question.

Jackie Chan, who completed the entire design of the action scene that is the soul of the film, did not get the best action director, but the less important director, Jiang Ran, won the best director award.

Hehe......

Jiang Ran didn't pay much attention to Jackie Chan's problems, and his main energy now is all focused on the promotion of the film classification system of Ranfeng Cinema.

Under the impetus of Ran Feng, the reviews of "Chainsaw" in the Hong Kong media slowly changed, from the original vast majority of negative reviews, to the fact that some film critics recognized the merits of the film in the media.

And with more and more positive reviews about "Chainsaw" in the media, coupled with Ran Feng's targeted publicity, the popularity of this movie has not diminished in the following days.

Driven by "Chainsaw", the media began to praise the measures of Burning Maple Cinema to restrict movie-keeping, and these reports were mixed with the opinions of ordinary citizens interviewed by reporters on Burning Feng's measures.

"I also went to the theater to watch the movie "Chainsaw", and some of the perverted scenes in the movie are really not suitable for minors to watch, which is not good for their growth, and I support Ran Feng's approach. ”

"Ran Feng has lost its own interests and insisted on promoting measures to restrict movie-watching, and I think their approach is responsible, socially conscientious and responsible. ”

"In the process of growing up minors, some violent, pornographic, and unhealthy thoughts will have a huge impact on their future, and the practice of Ranfeng Cinema avoids this hidden danger. ”

Under the influence of the media, ordinary citizens have slowly realized the good intentions of Ranfeng Cinema to implement restrictions on screenings. For most ordinary citizens, of course, they hope that their next generation can be in a good growth environment, and Ran Feng's approach just fits this desire.

It is precisely this fit that makes Ranfeng's image among Hong Kong citizens begin to become brighter, and it also makes Ranfeng Cinema usher in rapid development again after the smashing incident.

"Jiang Ran, does this want to promote the film classification system?" Run Run Shaw said to himself, looking at the more and more reports in the newspapers in the past few days about Ran Feng's restrictions on movie viewing, as well as the interview records of people from all walks of life.

Thinking of this, Run Run Shaw picked up the phone on the table and dialed it directly, "Is it Ah Ran? I'm Run Run Shaw." ”

"Sixth uncle, I'm Jiang Ran. What can I serve?" it sounded like Jiang Ran should be in a good mood.

Run Run Shaw squinted his eyes slightly, and then said slowly: "Ah Ran, the measures you have made to restrict movie viewing in Ranfeng Cinema are now having a greater and greater impact in Hong Kong, and I think it is about to affect the film landscape in Hong Kong." ”

Jiang Ran's face turned straight when he heard this, and he knew that what he was worried about was coming.

The restrictions on movie viewing implemented by Ran Feng will continue to develop into a film classification system, and film classification will definitely affect the box office of some large-scale films, which is a real benefit.

The so-called cutting off people's money is like killing parents, if Jiang Ran wants to promote the film classification system in Hong Kong, it is definitely the entire Hong Kong film industry that will be offended, which is obviously not what Jiang Ran wants to face.

"Sixth uncle, you are laughing. Affecting the situation of the entire Hong Kong film industry, I have neither such great ability nor such great ambition. I just want to do something small in our own acre of land in Burning Maple Cinema. ”

Hearing this, Run Run Shaw understood what Jiang Ran meant, and thought about the current media reports on Ran Feng's measures to restrict movie viewing, "I hope it's really like Ah Ran and what you said, you have to know that everything can't be too much, and it's too much." As for your own affairs in Burning Maple Cinemas, no one can take care of it. ”

After Jiang Ran Ran listened to Run Run Shaw's words, a slight smile appeared on his face, and he said, "Thank you, Sixth Uncle, for your understanding." Like I said, I don't have that much ability, and I don't have the ambition. I am a businessman, and it is my principle to be harmonious and profitable. ”

After Jiang Ran Yu ended the call, he immediately called Gui Zecheng and Zhao Hongjun.

"You can arrange for the media to stop talking about restricting screenings. If it continues to be reported, I am afraid that some people will be uneasy. ”

Recommended: Witch Doctor Awakens Mobile Reading.