This time "Operation Mekong" was released, and the crew did not go to the national publicity on a large scale, but only focused on four or five super first-tier cities. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

And none of the national departments involved in the production of the film have expressed or spoken to the outside world.

Even the media reported positively on this movie, even if everyone knew that this movie had only been filmed for a month and a half, they didn't dare to beep more than half a word of doubt.

It can be said that this is a low-key release!

But if you understand the operation behind it, the action is amazing.

The first is film scheduling.

On July 1, all public theaters in the country only lined up the movie "Operation Mekong", including the commercial theaters under China Film.

And those private theaters are also very face-saving, basically more than 30% of the high-ranking films.

However, there are still some people in this world who can't turn their heads.

Wang Keng is one of the fourth generation of Chinese directors, and he is also one of the top ten directors in Chinese film history, such a big name, not only directing movies, but also directing many Spring Festival Galas, and even the first Olympic Games held in China in 92, and the opening ceremony was directed by him.

That year, Wang Keng's fourth film won awards at many major film festivals around the world, and the name Wang Keng not only became familiar to film lovers around the world, but also became the leader of the fourth generation of Chinese directors in one fell swoop.

After returning to China, the Olympic Organizing Committee found Wang Keng and temporarily replaced the directors of the opening and closing ceremonies with Wang Keng.

Since then, Wang Keng's fame has soared again, and there was a period of time in the circle, as long as he said "Director Wang", he meant Wang Keng, and said that Director Wang's play, even if the script has not been written, there will be countless people looking forward to it.

It's just that since 05, Wang Keng has gone to two extremes, making two dramas every three years, a special effects commercial blockbuster with Hollywood, and a literary film that "studies human nature, philosophy, thought, social pathology" and so on, and so on, and is called a three-year plan by himself.

Wang Keng's route is right, while making money, he also makes fame.

It's a pity that he doesn't know what bad luck he poured, maybe he used up his luck in the first half of his life, since the first three-year plan, every one of them has become a bad film on word-of-mouth, and commercial films can compete for breath at the box office, but the box office of literary films is almost all on the street.

This year, Wang Keng's new literary film is going to be released again, which was originally on July 1, but because of "Operation Mekong", it was temporarily adjusted and changed to July 2.

With many lessons from the past, theaters across the country dare not give him too high a film schedule, especially private theaters, no one will get along with money, but no one will lose money to help others make money.

So, before it was released, Wang Keng became angry.

When there was still a week before the movie was released, Wang Keng posted a quick blog and angrily reprimanded a theater line.

"I think back then, the theater chain was still controlled by the state, and my film department was a big hit, ranking first in Chinese film history at the cumulative box office. Later, private cinemas began to grow, in response to the call of the country, as the chairman of the Chinese Filmmakers Association, I first lowered the division of my works and began to cooperate with these cinemas.

……

Over the years, I'm getting old!

But my heart is not old, I am still trying to come up with the best work in my mind, although there have been a few movies that have not been popular in the market, although I have failed, but I have never given up.

In July this year, my new film "No Crying" is about to be released, but the schedule of films obtained in major theaters across the country makes me very cold, every time it is like this, you will give high ranking for commercial films, and you will give such low for literary films?

Only pay attention to the money brought by commercial films, and forget the meaning of the movie itself, if this continues, when will Chinese films take off?

……

Feiteng Cinemas, "No Crying" has an average of more than 20% in many theaters across the country, and the least of the above-mentioned theaters is more than 10%, but in your company, the scheduling rate is only 7.6%.

Chairman Ma, I have never known you in my life, if you want to say that the only holiday, it may be that the publisher of "No Crying" has had a commercial conflict with you......

……

Chairman Ma, you are a person with a big picture and a big vision, and 7.6% of the film schedule shows 7.6% of your and your company's mind, which also directly reflects the small pattern and small mind of you and your company in the art of film. It's better to give "No Crying" a zero-row film directly, why should the little monk go to your temple?

Here, I also warn parents across the country that if you want to watch the last side of "No Crying", you should go to other theaters!"

sprinkled thousands of words, Wang Keng complained bitterly about several major cinemas, among which the most ruthless and the most used words was this Feiteng cinema.

For a while, people who watched the excitement on the Internet flocked to Wang Keng's fast blog, vying to read this masterpiece.

The heated discussions of netizens are also boiling.

"7.6%? That's too low, isn't it?"

"Yes, it's Wang Keng, who gave such a low film schedule on the first day of release, and didn't give face!"

"Resist Feiteng! Why is it so low?"

"People don't think it's profitable, why should they give high-ranking films?"

"You are used to it, other people's private cinemas, give as much love as you want. ”

"I think what Wang Keng said makes sense, commercial films are given high-ranking films, and literary films are given so low? businessmen are businessmen, ruining the art of film!"

"Let's go, go to Feiteng and Ma Fei's official blog to make trouble!"

"I think 7.6% is considered high, look at the movies made by Wang Keng over the years, not to mention the poor reputation of commercial films, big production and big stars joined, and the box office high point is not lost anyway, but what about his literary films?

"Yes, look at Director Liao, conscience! A few years of sharpening a sword, ten years of waiting for him to make a movie is worth it!"

"Don't say it, this Wang Keng just fell into the eye of money, and he shouted ideals, and the results are everywhere!"

"That's it, it's very good for these theaters to give him some films, and he's still chirping!"

"But 7.6% is too low, right?"

"You look at the film schedule in July, except for the science and educational, political and religious movies released on July 1, the new films that will be released from the 2nd are all monsters, and even released at the end of June, the box office has been good, Wang Keng's 7.6 is actually not low. ”

"But look at "Operation Mekong", you know Wang Keng's tears. ”

"Also, why is the Mekong River so high? Especially on July 1st, many theaters are 100%, so you can't be wrong, right?"

"Who knows. ”

"This time Li Zhifan is so awesome that he ......"

After Wang Keng's scolding of the street incident for three hours, someone from Feiteng Cinema finally came out to speak.

And it was Chairman Ma Fei who personally posted a blog, and his response was only a few words:

"Director Wang, are you also sour? This is a strange thing, and you still want us to add a film schedule for you? You also incited netizens to attack us, do you want me to tell everyone that the Golden Rose Cinema originally gave "Operation Mekong" 31% of the film, but you snatched 20%? "Underwater World", an imported film, was originally to be released on July 2, but in order to make way for your movie, it was moved to September?

A few words of questioning instantly stirred up the emotions of netizens even more.

"What? That's why 'Underwater World' was postponed? I thought it was because of 'Operation Mekong'!"

"I used to think so too, this Wang Keng is enough, why let other films be postponed to make way for him?"

"Heheda, it's good-looking now, see how he Wang Keng fights back!"

"I went and stole 41% of the schedule of "Operation Mekong"? This Wang Keng and Golden Rose are too ruthless!"

"Golden Rose itself is a theater chain under Huayi, Wang Keng's new film is released by Huayi, Huayi and Feiteng have contradictions, this is well-known news in the circle. ”

"MMP! Wang Keng is so shameless!"

“……”

This farce didn't have anything to do with Li Zhifan at the beginning, but suddenly knowing such a news, not only Li Zhifan, but also the time line and the bottom line were blindfolded.

Do you know who invested in Operation Mekong?

Even dare to grab our films?

At the first time, the company's film and television department began to contact the top, China Film, Radio and Television, and China Propaganda...... Even the phone call reached the Ministry of Public Security!

The official blog of the timeline and the official blog of the movie did not come out to speak, and there was a lot of noise under Li Zhifan's personal fast blog, and he didn't come out to say a word, just waiting for the above to speak.

After all, this movie is not simple, and if the top executives have other ideas, it will be difficult to make a mistake.

However, the Golden Rose Cinema Line was the first to sit still, and the official blog responded directly: "What Chairman Ma said is nothing, the film company will still give 30% of the film schedule for "Operation Mekong", and there is nothing to divert the film schedule for other films. ”

Just such a sentence, but it can't stop the keyboard attacks of netizens.

What's more, there is also the postponement of the release of "Underwater World", in the hearts of netizens, "Underwater World" is much more important than "Operation Mekong".

"Director Li!"

An assistant ran into the office, "The Central Propaganda Department has spoken, let's wait and see what happens, and the rest of them communicate." ”

"Okay!"

Li Zhifan made an OK gesture and continued to browse the dynamics on the Internet, observing the attitudes of all parties.

Now he will not be as reckless as before, and he will not jump out now and be a gun and a teammate for the Feiteng Cinema Line, but the feeling of watching from the sidelines is still quite cool, and there is a kind of behind-the-scenes strategizing.

After an hour, Wang Keng finally accepted the offer and became more knowledgeable again.

The thousands of words in the previous article were written after pondering for a long time.

But this time it was obviously written in a hurry, and most importantly, his tone softened all of a sudden:

"Hey, Chairman Ma, a few of your questions, that's great, I'm just the producer, and I never interfere in the distribution and operation, because I trust my partner. You are not optimistic about our movie, you are unhappy with our film because of some objective factors, which led to the low film schedule in Feiteng, so I am convinced, I think both of us should be discouraged now, I have always paid attention to you, you have been starting a business to the history of the listing to the present, I have been studying carefully, and I hope that we can turn the conflict into a jade silk, and there may be opportunities to cooperate in the future, what do you say?"

This blog is a post.

The following netizens erupted angrily:

"Damn, I've been waiting for a long time, just waiting for a surrender?"

"Sluggish, succumbing, isn't it?"

"Hahaha, it turns out that this is Director Wang Keng's mind and pattern!"

"Alas, those who scolded Feiteng, why don't they jump now?"

"yes, it's gone?"

"So insincere, what's going on with 'Underwater World'? What's going on with 'Operation Mekong'?"

"Huaxia movies just let people like Wang Keng stir up, in terms of seniority, they think very highly of themselves, they eat their previous achievements for a lifetime, and suppress newcomers, otherwise their development may not be worse than Hollywood!"

"That's it, I can see it today, it turns out that these older generation directors are like this. ”

"In ancient times, it was said that he was dead, his cousin was ruthless, and his drama was unrighteous, and this Wang Keng was a play. ”

"I'll go, did the drama provoke you?"

"Well, you've got a bunch of real artists playing with you?

“……”

Netizens were arguing, and there was movement on Ma Fei's side, but this time he only posted two words: "Read!"

Oh, and a punctuation mark.

Now netizens laughed, how do you feel like the minister and the emperor, Wang Keng is spraying, hypocritical and bowing his head to admit it, and he doesn't take it seriously at all when he is flying for a long time?

……

In the evening, Li Zhifan received instructions from all the leading departments involved in the film.

To sum it up: wait and see what happens, respond to all changes with the same, and don't get entangled with those things that are not worth mentioning at this time.

It seems that Wang Keng, the most influential director in the Chinese entertainment industry, has not been fooling around all these years, even movies like "Operation Mekong", and there is no way for him to suffer any losses directly, but because of this Kuaibo incident, the movie "No Crying" has been hyped, and people who don't know know it know, so there will definitely be more people rushing to this incident to watch the movie.

"Wang Keng is worthy of being an old man in the entertainment industry, this hype is really ...... It's dirty, but it's good enough!"

In the office, Zhao Yiduo said with a sigh.

"Hehe, this kind of self-deprecating hype is really a common way of network operation now!"

Liu Zexin also said, "Look at those celebrities, many scandals are hyped up by themselves, because no one reads good news? Even if it is us, ten good news are no match for one scandal, and now three of the top ten topics in Kuaibo's headlines are about Wang Keng." ”

After the two of them finished speaking, the room was quiet for a while, and Li Zhifan smiled: "Don't care, you still need to be hard to strike iron, the quality of the movie is better to be evaluated by the audience, word-of-mouth is the best way to test a work, not a temporary hype and box office." ”