The penultimate day before the release. Pen % fun % Pavilion www.biquge.info

The Wang Keng incident is still generating huge discussions on the Internet.

But suddenly, the discussion came to an abrupt halt, and Kuaibo deleted a large number of comments and resorted to violent repression.

The word "Wang Keng" has become the first Kuaibo harmonious word.

After that, not only Kuaibo, but all post bars and forums on the whole network, Wang Keng-related incidents disappeared collectively.

"There's too much power behind this, isn't it?"

"Feiteng is so powerful?"

"Ma Fei is so awesome, even Wang Keng was so handled by him!"

"Awesome, awesome! But this method is too speechless, and it's not the XX era. ”

"What about freedom of speech, who will dare to speak in the future?"

"The official just doesn't allow nonsense, it's not allowed to speak, you see you post this comment, isn't it still free?"

"It is estimated that Wang Keng will have to open his mouth, it depends on whether he continues to spray or soften!"

"I guess it's a squirt!"

“……”

Watching the lively netizens are looking forward to it with great interest, but what they are waiting for is not Wang Keng's actions, but an update on the official blog of "No Crying": "Due to some special reasons of the film, "No Crying" will be postponed to mid-August. ”

In a word, it caused a heated discussion.

However, no one knows that "Underwater World" replaced the release time of "No Crying", but because "Underwater World" is an imported anime movie, more than half of the original schedule of "No Crying" was moved to other films released at the same time, especially private theaters, but "Operation Mekong" also took a lot of advantage.

……

"This is the price of stealing our films!"

Timeline, office.

Zhao Yiduo took the national July film schedule and smiled proudly.

"If you have to give way, you have to give way!"

Li Zhifan rubbed the root of his nose, "Those big leaders above, how can they make this movie pay for it?"

"But we still don't have enough films!"

Zhang Daan shook his head and smiled bitterly, "Don't look at the high prices given by those state-run theaters, but their market share is only 15%, and the rest are all private theaters, among which the three largest theaters in the country have a combined proportion of more than 60%. ”

"It's already very good!"

Li Zhifan said, "People also have to make money, anyway, there are state-run cinemas behind us, and we can't lose." ”

"You can't definitely lose if you lose, but other films released at the same time as us are not easy to deal with!"

Zhang Daan said, "A movie like "No Crying", which is destined not to get a high box office, even if it is moved, it will have no impact, mainly for several other commercial films, and we still have a lot of opponents!"

"It's all bad movies!"

Zhao Yiduo said disdainfully, "Look at these films, only the names and lineups are bluffing, especially this Peter Guo, who has been a special effects artist in Hollywood for two years, and dares to return to China and call himself the first special effects director." ”

"Mr. Zhao, let's just talk about this in the office!"

Zhang Anda hurriedly instructed, "Don't talk nonsense when you go out, the water is deep in this circle, it is said that this Peter Guo is the grandson of the third-generation famous director Guo Dongfang." ”

Li Zhifan didn't say much, but he looked at the names of these movies released at the same time as him, pondering this battle.

Don't look at the number of national departments standing behind "Operation Mekong", but there is not much publicity for the film, the star lineup is not large, and even the Internet hype is not allowed on it, and the film schedule is not the most comprehensive.

So if you want to compare with those commercial films, it's really a bit suspenseful.

People are small fresh meat and big IP, and even a certain director publicly said that as long as the movie is topical enough and has enough brainless fans, it will hype up stars who are willing to sell meat, and they can get a high box office.

The director also said to the female lead actor at the press conference: I like an actor like her, with big breasts, long legs, and good looks, wearing a swimsuit show in the film can attract hundreds of millions of box office, and it will be hyped, for the sake of publicity, at all costs, if you fall in love with the male lead, you will fall in love, and you will stay overnight if you go to the hotel, as for the acting skills or something, whatever!

Although these words have been criticized by many people, practice brings true knowledge, the movies that this director made according to this number of movies have really gained a lot of high box office, and they have all broken one billion, and this time he even announced that he would directly break three billion, breaking the record of the current highest box office "Baby Plan"!

With such a crazy tone, Li Zhifan wanted to smoke him.

But we can't do it, so let the movie speak!

……

July 1.

As soon as the zero o'clock field opened, the employees of the entire Timeline Film and Television Department stayed up late and worked overtime, began to wait for the box office, and observed the real-time dynamics on the Internet.

Sometimes a few words from netizens can also affect the box office.

And now there are more and more people with bad movies, and the more netizens say that he is bad, the more curious they want to see how bad this movie is.

The previous Shao family's "No. 1 in the World" was like this, winning tens of millions of box office.

From a filmmaker's point of view, this kind of bad movie is not worth a dime at the box office.

in the office.

Li Zhifan's computer was on, but he was holding a Taoist scripture in his hand.

It's not that he is pretending, this book was taken from Zhao Yiduo's desk casually, the night was long, and it would take a few hours to wait for the box office of the premiere to come out, I wanted to read the book to pass the time, but my eyes always glanced at the computer involuntarily.

However, he could still be refreshed before two o'clock, and as soon as two o'clock, his eyelids began to fight.

In the end, he simply closed the book and went to sleep in the lounge inside.

Nine o'clock in the morning.

Still in the office, Liu Zexin was standing in front of the window watering the flowers.

Zhang Da'an hurriedly came in: "Where is Director Li?"

"I'm asleep inside!" Liu Zexin put down the kettle, "Something urgent?"

"Forget it, no need to scream!"

Zhang Daan waved his hand, "If you get up, tell Director Li that with the pre-sale ticket office, we have already broken 100 million." ”

"Just broke 100 million?" Liu Zexin was not very satisfied, the pre-sale box office of the premiere of "Baby Plan" was nearly 70 million, and this "Mekong Operation" has only broken 100 million until now, which is still a little soft!

"No way, it's Tuesday, a normal working day, and no one group has a holiday, which is already very good. ”

Zhang Da'an smiled bitterly, "The real big war depends on the box office on the first day of tomorrow!"

"I hope I can keep up with the boss and have an explanation!"

Liu Zexin said, "If it weren't for Director Li's promise that he would definitely be able to break 1 billion, it is estimated that the above would not be directly moved." ”

At this time, Li Zhifan walked out and said with a smile: "Sister Xin, don't be so philistine as mentioned above, people have taken a fancy to the publicity power of this film, everyone knows where the real purpose of this movie is, and the income is not in the box office, but in the hearts of the people." ”

Li Zhifan said, pointing to his chest.

To be honest, if he hadn't made this movie like this and handed it over to other directors to make this genre, it would probably have become a political and educational film, and after its release, it would have to be arranged for primary and secondary school students, party members, national civil servants, retired veteran cadres, etc. to make up the box office.

It was Li Zhifan who came up with such a script, so that he could be assured and bold to let him shoot.

The next day, the box office on the first day was released, and "Operation Mekong" won 230 million, winning the first place in the country on the day.

However, there are also many new films released today, and the challenge has just begun.

Since noon, the box office growth rate of "Operation Mekong" has begun to slow down, the film schedule of state-run cinemas has returned to normal, and the film schedule of private cinemas has declined across the board.

Moreover, the hype of other commercial films has also begun on a large scale.

The most convenient solution for hype is mutual blackening and self-blackening, mutual blackening is ruthless, and self-blackening is all playing.

But for "Operation Mekong", no one dared to come up black, and in the end, "Operation Mekong" became the most low-key and transparent, but everyone was staring at.

Online.

Many viewers have already watched the movie, and netizens have begun to talk about the film itself.

"I watched four movies yesterday, and "Operation Mekong" is the best, I didn't expect such a big scene, Qiao Bin and Wang Kai acted so well, that emotional outburst, that look, that action and skill, enough man!"

"Hey, domestic movies are hopeless, although "Operation Mekong" is good-looking, but it's been almost two days, it's just 300 million, and "Divine Ruins" and "When the Peach Blossoms Bloom and Bloom" are about to catch up. ”

"Yes, it seems that there are still more brain-dead fans, what kind of broken thing is that "When the Peach Blossoms Bloomed and Bloomed", it is clearly the rush of the TV series, and the filming is not as good as the TV series, and it can also win so much box office. ”

"There are too many people who have money and nowhere to spend, and today I am going to watch "Mekong" for the second time. ”

"Is it all real in Mekong? The plane cannon is so enjoyable. ”

"Where are the cannons? ”

"That's what I said, anyway, I've filmed all the latest police equipment in my country. ”

"But that's not the latest, it's all two or three years ago!"

"Two or three years ago, there was this kind of police equipment, and why do I think that the police on the street are still enforcing the law with batons?"

"Can it be the same? I don't look at where the filming is, what kind of plot, the border guards are all armed police, and the equipment can be the same as that of your town?"

“……”

The discussion of netizens drove the box office of the movie, but on the second day, there was a problem with the results.

Although "Mekong" is still the first, the next "Peach Blossom" is only a few million box office, equal and comparable.

At this time, I don't know where the news broke out, leaking the national prefix departments behind "Mekong".

There are many sources of evidence, some people secretly filmed the end credits of the movie, especially those who thanked various departments, and clearly posted them on the net.

Timeline.

"Damn, who exposed it?"

Zhao Yiduo was extremely surprised, "I called Zhongying cleanly, and the news leaked." ”

"It's normal, now that the audience has watched the movie, it's normal to know about it. ”

Zhang Anda said, "And at that time, those leaders agreed with us to mark the name of their department at the end of the film, and they must have thought of this, so they should not mind." ”

Sure enough, the departments above really don't mind.

Even the official blogs of these departments took the initiative to promote and perform "Operation Mekong".

Propaganda Department of the CPC Central Committee: "#湄公河行动#这是一部非常精彩的电影 not only shows the importance that China attaches to the border areas at a macro level, but also tells a complete picture of the anti-narcotics personnel. ”

DHS: "#湄公河行动#保护每一个华夏公民 is our duty. ”

Ministry of Public Security: "#湄公河行动#, #远离毒品, cherish life#, salute every border guard and policeman!"

Other ministries followed, such as the Ministry of Foreign Affairs, the Ziguang Pavilion, the Ministry of Culture, etc., all of which expressed their positions in the topic of "Operation Mekong".

Looking at these on the Internet, Li Zhifan was dumbfounded.

They were the ones who said they wouldn't let the hype before, but now it's they who are causing heated discussions.

For a time, there were all kinds of remarks about "cracking down on drug crimes" and so on.

The most helpless thing is that those celebrities who have a history of drug abuse were pulled out by the majority of netizens and severely criticized.

……

A certain drug-related singer was arrested, and now he has faded out of the entertainment industry.

Do you know how many policemen like Fang Xinwu are killed by drug dealers every year?"

"Shameless scum! Get out of the entertainment industry!"

"Drug-related black!"

"I'm so blind that I liked your songs so much before!"

"Trash!"

……

An actor who is also involved in drugs and used to be an anti-drug ambassador is under the official blog.

"I won't let you go if I hide in the United States!"

"Yo, this photo was taken, I went to Las Vegas, where is it convenient to take drugs?"

"Never come back, never be in the public eye again!"

“……”

When audiences learned about the power behind Operation Mekong, they were inspired to go to the movies.

In a week, the box office directly exceeded the 800 million mark.

However, this has just paid off, and if it is like making money, it has to be higher.

Interestingly, many private theaters have also quietly increased the film schedule of "Mekong", although they are all for the above, but the movie itself has made a lot of money.

As the days passed, the box office increased step by step.

Billion!

1.2 billion!

1.5 billion!

went back and looked at those commercial films in the same schedule, all of them began to weaken.

After "Shenruin" won 700 million at the box office, it stopped, and it was estimated that it would break 800 million in the third week.

"That's the Peach Blossoms Blooming and Blooming" is a little better, breaking one billion, but it also began to decline, and the box office only got more than 10 million on the same day, which does not match their day-to-day film schedule at all.

Although the schedule of "Mekong" is also gradually decreasing, the attendance rate is still high, and after entering the third week, the attendance rate is even higher than the first week, with 80% or 90% results at every turn.

The headline of the news report was also applauded and jubilant:

["Operation Mekong" has exceeded 1.6 billion yuan in total, achieving a "counterattack" at the box office!]

[The box office of "Operation Mekong" broke 1 billion, slapping "Shenru" and "Peach Blossom" in the face!]

[The real process of "Operation Mekong" is revealed!]

[Five truths behind "Operation Mekong" that you must not know!]

……