Back in Los Angeles, Matthew first participated in a women's and children's event and donated $1 million to a foundation for children on behalf of the American Sniper crew.

At the event, in addition to fighting for the legitimate rights and interests of children, he continued to act as a friend of women and speak out for women's rights.

Today, the feminist movement has become the most important social equality movement, not only Matthew, but more and more people are joining it, and even politicians in Washington are taking advantage of it.

Matthew is recognized as one of the activists and pioneers of the feminist movement in the United States because of his early involvement.

As for the protection of children, which is a topic of great concern to the whole society, Matthew has never relaxed, whether it is himself or the charitable foundation under his name, there is a lot of investment every year.

Children represent the future of the entire human race, and this is a bottom line that no civilized country or society can touch.

The donation in the name of the crew is for publicity, but Matthew is not too public, and this kind of thing still needs to be controlled.

After the donation, Matthew was also interviewed.

"Humans all have instincts to help each other. Someone gets lost while climbing the mountain, and someone organizes a search and rescue. When there was an accident on the train, people would line up to donate blood. Cities have been flattened by earthquakes, and people all over the world are delivering emergency supplies. ”

Facing the camera lens, Matthew did not mention the name of "American Sniper", but said with emotion, "This is basic human nature, and it is like this all over the world without exception." Yes, there are some jerks who don't care about the lives of others, but there are far more people who care about others than these bastards. ”

This charity event also really kicked off the pre-screening publicity curtain of "American Sniper".

Last year's shooting was inevitably dragged out by Matthew and Warner Bros., and it was hyped up again, first with a large number of media reports similar to "The criminals who shot Matthew Horner and Chris Kyle were sentenced to life in prison, and the court dismissed the claim that they were mentally ill", and then the surveillance video that had been suppressed was released.

As soon as the video appeared on the turtle, it caused a sensation.

The most eye-catching is not Matthew and Chris Kyle, but Margot Robbie.

The woman who dares to scare the murderer with a gun is definitely not an ordinary tough, and as the number of video views continues to increase, Margot Robbie has become popular all over the United States before the movie is released.

Some people even gave Margot Robby the title of "Cup Girl".

The heroine became popular without waiting for the movie to be released, which is undoubtedly extremely beneficial to the publicity and marketing of the film, and "American Sniper" has already attracted much attention because of the relationship between Matthew and the shooting, and this time the attention is even higher.

There is also Chris Kyle, the real-life "American sniper" himself is also very famous, with 166 shots killed as the deadliest sniper in American history, and other news such as have also attracted attention.

Such films are not without their troubles.

In addition to such golden signs as Matthew starring and Clint Eastwood directing, the film's "based on a true story" has also become the biggest weight to attract American audiences, but Chris Kyle, as a famous sniper who kills without a count, will naturally become the target of criticism from humanitarians because of his majesty on the battlefield in Iraq.

However, controversy is never a bad thing, and controversy often leads to more topics.

No one can deny that under the promotion of Matthew and the best-selling of the original "American Sniper", as well as the crazy hype of the media in this society, Chris Kyle is already a well-known "military hero" and "god-like existence" in the United States at this time, and his legendary achievements are widely spread, such as killing an enemy from 1920 meters away, sniping 40 enemies alone in the Battle of Fallujah, and so on.

This is a military film, and Matthew naturally will not let go of this special group.

There are now at least 22 million veterans in the United States, and more than 1.5 million active-duty military members, and with the families of those servicemen, the number is even greater.

As long as the publicity is in place, these people have a high chance of becoming an audience for the film.

Matthew also got in touch with the Pentagon and made a deal with Warner Bros. to let "American Sniper" be shown for free at 20 military bases across the country before it was released.

Matthew and heroine Margot Robbie will also visit Fort Hamilton Army Base and Walter Reed National Military Medical Center in Brooklyn.

In addition, Matthew sent the film to the White House early, and it is impossible for this film to be divorced from politics, so it is more closely related to politics.

Guanhai and his daughter-in-law watched this film, probably because Comrade Guanhai was not good at saying anything directly, and his daughter-in-law Michelle focused on this film in an interview and praised: "The film "American Sniper" depicts the complex psychology and contradictions faced by a soldier on the battlefield and after being discharged from the army, which is very humane and worth pondering. ”

From the perspective of the Middle East, Chris Kyle is a veritable butcher and executioner.

But the main market for this film is the United States and the Western world, and the Middle East is negligible.

Matthew has specially asked people to do field research, and in the eyes of the vast majority of ordinary people, Chris Kyle is a real hero, but also a patriotic hero, and is fit to be respected as a role model for representing the United States.

At the same time, Matthew and Warner Bros. recruited a number of members of the military and veterans' organizations and enlisted one of the best consulting firms in Washington——. Group - to do the promotion of the film consulting.

This prevents the film from making some low-level mistakes.

Matthew also did the same thing, and he did a lot of field research to break down the market for the film, and many American veterans live in the Southeast, Midwest and South, where the R-rated film has more theaters and screenings from small towns to big cities.

Through market research, it is not difficult for Matthew to conclude that, unlike the usual model of success in good theaters in the big cities, "American Sniper" may far outperform big cities such as Los Angeles and New York in San Antonio, Moore, Richmond, Texas and New Mexico.

Places like San Diego and North Carolina are probably not far behind.

Because these areas or cities have a lot of military personnel or veterans, and a larger number of family members.

In response to the propaganda of these military personnel or groups directly related to military personnel, Matthew has long made people play the banner of "this is the first mainstream contemporary war film to tell the personal stories of soldiers, which is very unusual".

In late August, two weeks before the "911" incident that shook the world, Matthew and Chris Kyle jointly convened a press conference to announce the creation of a fund to fund veterans and their families in the name of the murdered Chad Littlefield.

This is of course one of the promotional means of the movie.

Warner Bros. and Studio 13 immediately responded publicly, saying that after the premiere of "American Sniper", there will be special screenings across the United States, and tickets will be counted as fundraising for this foundation.

This is to make the audience feel that they are doing a good deed by watching the movie and spending money, especially if they are moved after watching the film, they may recruit more relatives and friends to watch the film in the name of fundraising.

However, this film is not without its disadvantages.

For a film like this with a lot of war scenes, an R-rated rating is inevitable.

As we all know, R-rated films are much smaller in terms of audience than PG-13 rated films.

This is also something that can't be helped, and the PG-13 rating of war movies is simply funny.

In September, Warner Bros. prepared a free show of "American Sniper" for American GIs to be screened at 20 military bases across the United States, and Matthew and Margot Robbie also rushed to the Fort Hamilton Army Base in Brooklyn to offer condolences.

It's all about the needs of publicity and marketing!

But after the film was screened, the American GIs made some seemingly unreasonable demands.

"Kroll, come on!"

"Kill Matthew Horner, you can do it!"

In the small theater of the barracks, many soldiers were gathered together, and Margot Robbie stood on a platform on the periphery, so that her eyes could pass over the many soldiers and see the situation inside.

A small round table was placed in the middle, with Matthew and a white soldier on each side, their right hands firmly held together on the table.

Brown Williams, who acted as the temporary referee, shouted at this time, "Go!"

Just under Margot Robbie's gaze, Matthew's seemingly not very thick arm suddenly puffed out his muscles high, and the white soldier opposite didn't hold on for even five seconds, and his right hand was firmly pressed against the table.

"Matthew's strength is really not ordinary. ”

Margot Robbie couldn't help but shake her head, "This is the first of a few? ”

Another American GI sat opposite Matthew, and there was a burst of cheering around him, and in comparison, Matthew's momentum was much weaker.

"Matthew!" Margot Robbie shouted with her hands to her lips like a cowboy ripping her throat, "Come on!"

Holding the hand of the soldier opposite him with his right hand, Matthew gave Margot Robbie a thumbs up and heard Margot Robbie cheering him on again.

"Go!" Brown Williams shouted.

Matthew slammed his strength, and as he had done the previous times, the American soldier didn't hold out for a few seconds before he was knocked down.

There was silence all around, and all the shouting soldiers were silent, this was a barracks for tough guys, and sissies were never welcome.

"Who else?" Matthew stood up and looked around, looking particularly stiff.

No one came back, and the best guys in the camp all lost.

"You're amazing. A tall soldier said, giving Matthew a thumbs up, "Hollywood's number one tough guy is well deserved!"

Many of the soldiers spoke.

"We admit you're a tough guy!"

"Matthew, I'm your movie fan!