As The Hunger Games ended its North American screenings, Studio 13 immediately released two discs, a regular DVD set for $19.9 and a Blu-ray Disc Deluxe set for $39.9 and $99.9.

As we all know, the cost of large-scale compression of optical discs is very low.

Even the cost of suppressing the disc itself is not comparable to the cost of distributing goods throughout the United States.

In the case of large-scale suppression, the production cost of a disc will not exceed five percent of the retail price.

The most common DVD version of The Hunger Games cost less than a dollar to produce on average.

Of course, the cost of discs cannot be calculated in this way, and the costs of warehousing, distribution and publicity are indispensable, as well as the profits left for the publisher.

All of this is taken into account, with the average cost per sheet for the regular DVD version being around five dollars, and the luxury set costing a little more for small memorabilia such as a mockingbird brooch, at around $7 and $15, respectively.

It can be said that the profit margin of movie discs is much higher than that of the box office.

That's why before 2010, Hollywood was living on discs.

Although discs have been severely affected since 2008 with the popularity of online downloads and rentals, they still provide Hollywood with a lot of profits.

The Hunger Games disc sold 3.2 million copies in its first week on North American shelves.

Although this is not as good as the sales of popular movie discs in previous years, which easily sold more than 5 million in the first week, it is also the best single-week disc sales result of a single film in 2012.

Ten days after its release, The Hunger Games sold more than 4.5 million discs.

Subsequently, just like the box office of the released movie, disc sales plummeted, and only 100,000 copies could be sold in a single week.

By mid-August, "The Hunger Games" had sold more than $110 million in discs in North America alone.

Meanwhile, Bella Anderson has also figured out some licensing negotiations.

On the Internet side, the on-demand and leased rights to "The Hunger Games" were sold to Netflix for $15 million over seven years, and the broadcast rights for public television stations were handed over to Disney's ABC TV for seven years and $14 million.

Other negotiations are ongoing, and more revenue from peripheral rights will be obtained in the future.

Even if it doesn't count as a sequel, the film will bring Matthew a lot of profits.

In contrast, "The Avengers" continues to harvest box office in major theaters in North America, but after three and a half months of screening, the film's North American box office growth rate is already very slow.

Matthew accounts for 40% of the film's investment-to-income ratio, so naturally he's been keeping an eye on the latest developments.

"The Avengers" grossed $621.5 million at the North American box office, becoming the third film after "Titanic" and "Avatar" to break the $600 million mark at the North American box office.

The global box office has also rushed to the third place in history, and it has now collected $1,489.5 billion around the world, and more than $1.5 billion is just around the corner.

The success of the investment again and again has made Matthew more aware that investors like him who are qualified to enter the market must focus on investing in popular films.

Over the years, it is not that there have been no independent film producers or directors who have come to him with projects, and there are also some literary films that have heard the name, but he has refused all of them without exception.

Maybe there will be a lot of classics in these films, even if the box office is not very good, through awards and offline operations, it can be profitable in five or six years or more than ten years.

But in the face of easy-to-profit projects, the cost of time will be infinitely magnified by him.

Besides, his perception of movies has not changed.

It's not that there are no directors and producers who accuse investors like him of only having profits in their eyes and no film art, and even scolding the audience for being vulgar and not appreciating after a box office failure.

But with billions of moviegoers on the planet, why should most people pay out of their pockets for the preferences of a few?

To put it bluntly, a small number of filmmakers, just entertain themselves with those who support them, and forcibly stand up and let other audiences pay for it, which is even more annoying than those bad movie directors.

Film has developed to the present, and it has long become a public art, and what can make most audiences understand the ideas and art that the movie wants to express is a really good movie

Maybe it's when he lives on the other side of the Pacific Ocean, it's just a relationship between ordinary moviegoers, Matthew has always believed that what the majority of audiences like is not necessarily a good movie, but a good movie must be liked by the vast majority of audiences.

Your work is not friendly to the audience, and the audience has to pay for your persistence, does the audience have to be so cheap?

This is the case with Matthew's collaborators.

The film adaptation of Stephanie Mayer's "Host" has long been released, but it has suffered a double fiasco at the box office and word of mouth.

The production company originally wanted to borrow the name of the "Twilight" series to create another popular youth film series.

At the beginning, Stephanie Mayer approached Matthew and ambitiously expressed his desire to adapt the trilogy, but after Matthew refused, Pathway won the copyright of "Host" at a high price, and also invited Andrew Nickell, the screenwriter of "Truman's World" and the director of "Time Planning Bureau", to be the director.

It's just that the film is not only not as successful as the "Twilight" series, but also fails a bit miserably.

With a production cost of $45 million and just over $25 million at the box office in North America, the film wants to make money like the "Twilight" series, but it also wants to be different, so it is full of literary style.

The result is that business is not commercial, literature and art are not literary and artistic, and both ends are not pleased.

The audience didn't buy it, which can be seen from the box office, and even film critics didn't want to see the film.

The Host's Rotten Tomatoes index is as low as an outrageous nine percent.

is also an adaptation of Stephanie Mayer, the fate of the "Twilight" series and "Host" is diametrically opposed, Stephanie Mayer has gradually been given a cold reception by Hollywood since the release of "Host", and many Hollywood companies have come to a conclusion that the "Twilight" series is successful because the investor and producer is Matthew Horner.

As time went on, Matthew's filming on The Martian was coming to an end.

As before, the rest is still Mark Watney's one-man show.

"I didn't expect that so many years would pass in the blink of an eye. ”

On the set where potatoes were planted in advance, Ridley Scott stood between a few potatoes and said to Matthew, "I still remember the first time I saw you, Helen with you, you were strong, like a living savage." ”

Hearing this, Matthew couldn't help but laugh, "That's why you agreed to me playing that barbarian leader?"

Ridley Scott didn't answer directly, instead saying, "You've improved a lot, and you've improved a lot." He lifted his glasses, "I still remember that when filming "Black Hawk Down", you acted in action scenes very easily, and it was always a little difficult to act in literary dramas. ”

"And now?" asked Matthew.

Ridley Scott didn't go around in circles, and said directly, "Mark Watney's few one-man shows, you performed very well, especially on the spot, quite outstanding. ”

Matthew touched his head, "Is it that good?"

"I believe that after the release of this film. Ridley Scott said seriously, "You're going to be recognized as an acting school." ”

He glanced back at the camera and said, "Matthew, it's the last scene, stay in shape." ”

Matthew nodded slightly, "No problem." ”

Ridley Scott walked out of the set, back behind the director's monitor, and after a brief questioning, announced the start of filming.

The crew was instantly in the groove, and Matthew was no exception, hanging a camera on the wall, using the potato field as the background, and debugging the camera while saying, "NASA can talk to me, they won't keep talking, they want to upgrade every system in the habitation module." ”

He gradually set up the camera and said in a deep voice, "Why is that? because they want to see my potato fields." Well, I fulfill their request to let them a room of people micromanage my crops as much as possible!"

Matthew walked back to the potato field with some excitement and continued, "How's that? Great, isn't it? These are potatoes grown with Watney's Martian fertilizer! I can declare that they are epoch-making!"

Squatting down, Matthew pulled out a potato, pointed to a large bunch of potatoes hanging from the root, and said, "See? It's ripe, I'll tell you a piece of news, I ate it yesterday! I've achieved a great achievement, the first person in ancient and modern times! What? What achievements are you talking about? Then let me tell you, I'm the first person in all mankind to eat a Martian potato, and I'm the only one at present." ”

A lonely man, who is destined to become a chatter after being able to connect with his fellow citizens, Matthew plucked the potatoes and put them in the bucket next to him, "Listen, I don't want to express any arrogance, but I'm the greatest botanist on Mars! ”

Matthew finished picking the potatoes, pulled out another one, and continued what he had just done, "Another benefit of being able to get in touch with NASA is that I get emails, I get a lot of letters, the coolest one is from the University of Chicago, my alma mater. ”

He looked at the camera, "They say that once you grow plants in one place, you officially start 'colonizing.'" So, technically, I'm still a Martian colonizer now. ”

As he spoke, Matthew also posed.

Behind the director's monitor, Ridley Scott nodded in satisfaction, "Stop!

Matthew threw away the potatoes in his hand, took the wet towel and wiped his hands, and the scenes about the actor Mark Watney were all filmed.

However, the filming of the crew will continue for another twenty days or so, and then Ridley Scott will lead the crew to Budapest.

Matthew won't be going to Europe with the crew, and he still has a lot of work to do in North America.