On December 12, 1984, "Zombie Out", jointly produced by Ranfeng Group and Golden Harvest Film Company, was officially released in more than 30 theaters in Hong Kong at the same time.

On the first day of the movie's release, many film-related personnel, including Jiang Ran, stayed up until late at night in a busy and waiting room, and countless people wanted to know the results of the first day of the movie's release for the first time.

Jiang Wei didn't want to whet everyone's appetite, but he was really excited, because he now got this result in his hands, which is definitely a breakthrough in the history of Hong Kong films.

"On the first day of today's opening, our "Zombie Out" achieved a total of 2.13 million Hong Kong dollars at the box office. Jiang Wei reported loudly to Jiang Ran and the others.

Although Jiang Ran knew from Jiang Wei's expression from the beginning that the box office results of this movie should be very good, he was still surprised when he heard Jiang Wei report the first-day results of more than 2 million Hong Kong dollars.

You must know that this is more than 2 million Hong Kong dollars, and now the box office results of most Hong Kong movies are only a few million Hong Kong dollars, even those big-selling movies, the daily box office has not exceeded 2 million.

However, after Jiang Ran was slightly shocked, he was relieved when he thought of the distribution resources that this movie had.

After all, the best-selling movies of other theaters are basically released in hot files, and at that time it was the most crowded time in the Hong Kong film market, and the distribution resources owned by various theaters were generally maintained in more than 20 theaters, which could not be compared with "Zombie Out".

The difference in the scale of distribution also basically determines the maximum daily box office potential of the movie, which has nothing to do with whether the movie is wonderful or not. Obviously, other big-selling movies in the past can't be compared with "Zombie Out" in terms of distribution scale.

At least "Zombies Out" surpasses those films too much, regardless of the quality of the films, in terms of distribution size and maximum box office capacity.

In Hong Kong, it is very, very rare that two large cinema companies like "Zombie Out of the Cage" have integrated their resources and organized the best cinemas in their respective cinema chains, and jointly formed more than 30 cinemas to distribute films.

In fact, Ranfeng Group and Golden Harvest could organize more theaters to distribute "Zombie Out of the Cage", but considering factors such as duplication of resources and internal friction, only more than 30 theaters were organized to participate in the distribution.

Jiang Ran was the first to come back to his senses, raised his hands and puffed his hands vigorously, and in the applause of "pop", the others in the office finally came to their senses.

"Pa-pa-pa" followed Jiang Ran's applause, and more and more people in the office began to clap their palms excitedly, and finally resounded in the office.

"Ah—more than two million Hong Kong dollars a day!"

"yes! I thought it would be very good to have 1.5 million. ”

"The daily box office result of more than 2 million Hong Kong dollars is the first time in Hong Kong, right?"

In the warm applause, all kinds of excited words continued to sound.

After everyone was excited for a while, Jiang Ran pressed his palm and said, "Okay! Now the results have come out, and the time is not early." I invite you to have a late-night snack, and everyone is open to eat and drink!"

Jiang Ran loudly announced the promise he had just made.

Naturally, the matter of supper was arranged by his subordinates, but Jiang Ran himself and several heads of the company fell behind and discussed the later movie publicity and distribution.

"Ah Wei, you can contact Zhao Hongjun immediately after a while and ask him to arrange tomorrow's publicity. The daily box office result of more than 2 million Hong Kong dollars will be a very good publicity point. Jiang Ran instructed Jiang Wei.

"I see, Mr. Jiang. ”

Jiang Ran nodded, and then said: "Although the results on the first day of today are good, our various investigations must keep up, so that we can adjust the publicity plan according to the actual situation at any time." ”

"Yes, Mr. Jiang!" Jiang Wei nodded in response, "We have arranged special investigators in each theater to collect information, and I will follow up and communicate with Golden Harvest at any time to coordinate the publicity plan." ”

After instructing Jiang Wei, Jiang Ran turned his gaze to Liu Liwei again, "You can't relax your work in the slightest, Ah Fa and the others must cooperate with Ah Wei and them in their propaganda itinerary for a period of time later." ”

"Got it, Mr. Jiang. Liu Liwei replied with a smile.

In the middle of this winter night, in Hong Kong, not only the Ranfeng Group was paying attention to the release of "Zombie Out of the Cage", but when Jiang Ran led his subordinates to eat supper happily, in other places in Hong Kong, there were also people happy and some worried.

The happy people are naturally Golden Harvest and investors and advertisers like Pan Disheng who participated in "Zombie Out", while the sad ones are the direct competitors of "Zombie Out", the Golden Princess and New Art City, who invested in the distribution of "Merry Christmas".

"Today's "Merry Christmas" is generally quite good, but because of the influence of "Zombie Out", it is much worse than our original expectations, only more than 1.1 million Hong Kong dollars. There was any emotion in Li Maowen's voice.

Lei Juekun frowned slightly, and said, "The result of 1.1 million Hong Kong dollars is indeed lower. Do you know the situation on Ran Feng's side?"

For the current Golden Princess and Xinyicheng, after increasing investment in publicity, such a painting result really cannot satisfy them.

According to today's opening results, if there are no major changes in the future, the total box office of "Merry Christmas" can exceed 15 million Hong Kong dollars, which is already very good.

Such a result is obviously not far from the expectations of the golden princess in the early stage, and more importantly, such a result will seriously affect the release of the film.

"We don't know exactly what the results of Ran Feng's side will be, but judging from the scale of their screenings and the attendance rate we know, I'm afraid it will be even higher than we expected. Li Maowen's voice finally brought a trace of worry.

"Knock-knock" Just as he was saying this, the door of the office was knocked from the outside, and a staff member came in and walked to Lei Juekun's side and whispered something, which made Lei Juekun slightly distracted.

It wasn't until the staff member left that Lei Juekun said solemnly: "Awen, you guessed it." Just now, an acquaintance from the newspaper sent news that the opening result of "Zombie Out of the Cage" reached 2.1 million Hong Kong dollars. ”

"More than two million Hong Kong dollars?" Li Maowen was stunned when he heard this, then stood up excitedly and asked in disbelief.

Lei Juekun did not blame Li Maowen for his overly fierce reaction, but frowned and continued: "There should be a lot of such reports in Hong Kong newspapers tomorrow. This will make the momentum of "Zombie Out" even more irresistible, which is very bad for our movie. ”

The next day, the entire Hong Kong media did as Lei Juekun thought, and almost all the entertainment pages of the newspapers were reporting on the glorious start of "Zombie Out", and "Merry Christmas" was completely drowned out in this kind of hype.

The film industry is completely boiling because of the media reports, everyone knows that "Zombie Out of the Cage" will be a big hit, but when the record-breaking opening results are put in front of everyone, people still seem excited.

"I watched 'Zombie Out' yesterday. Whether in terms of plot or visual effects, this is a peak of our Hong Kong films. Sammo Hung said this when asked by reporters.

"Mr. Kong has succeeded again, he has chosen different films from us every time, and he has created a new film genre for Hong Kong films. Mai Dangxiong praised Jiang Ran.

"Mr. Jiang Ran has given our Hong Kong counterparts a perfect interpretation of blockbuster and big-production films, which is something that we Hong Kong film companies and investors should learn from. Chen Qixun said.

"I haven't seen 'Zombie Out', but with the amount of investment and the scale of the film's distribution, I think it deserves to achieve such results. I believe that if our Merry Christmas had the scale and publicity resources of theirs, we would not be much less successful. When Mai Jia faced the reporter, he said unconvinced.

……

The perfect opening result of "Zombie Out of the Cage" has made him the darling of the Hong Kong film industry and the media circle, whether it is an enemy or a friend, everyone will inevitably talk about this movie.

For the sake of box office results, Princess Jin and the people of the New Arts City family continue to compare "Zombie Out of the Cage" and "Merry Christmas" in the media, and forcibly bundle and promote these two movies, and the effect is actually very good.