"Marketing strategy needs to be adjusted?"

Fang Liyong repeated this sentence. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Duane nodded affirmatively, "That's right. ”

He leaned his back back casually and continued.

"Mr. Fang, you are also an understanding person, I believe that you can see a little bit, from the whole script, story, rhythm and other aspects, it is impossible for "Truman's World" to receive such a huge box office like "Liberation Day". ”

Fang Liyong nodded.

"According to the normal process, as I said earlier, the audience will come to me to see this movie at the beginning and contribute a lot to the box office, but when they gradually understand what kind of movie it is, according to the characteristics of the movie "Truman's World", there will only be two consequences: first, the box office will start to decline at a rate faster than the usual decline rate, and second, during the three-month or even half-year screening period, the box office will show the characteristics of a thin stream, although not much, but it is continuous. But will the second scenario arise?"

Duane asked the question, and he replied, "No." ”

"Because of the 30-day screening period, the second scenario is not possible in the box office market, but it is very likely in the home market, so the box office market should only have the first situation. Of course, our film was originally a classic, and the focus was on the Huabiao Awards and the family market's demand for treasure purchases, so the box office expectations for the release could be greatly reduced. ”

Fang Liyong nodded again, agreeing with Duane's statement.

At the beginning, he actually asked Duane to make a movie with the intention of getting a high-grossing movie, "Truman's World" did not meet his psychological expectations, but Duane's attitude was so resolute that he had no choice, and he found in his recent thinking that maybe "Truman's World" was more suitable for Rising Film and Television.

Ruixing Film and Television has no lack of profitability, and its business volume and turnover have been rising steadily, just a "Pretty Woman" The increase in financial performance brought by such a high-box office movie may not be as important to Rising Film and Television as he imagined before, on the contrary, a movie that can reap a good reputation for centuries seems to be more important to Rising Film and Television, which can greatly enhance the brand influence of Rising Film and Television, and the benefits brought by it are not comparable to the performance of more than one or two billion yuan in a certain year's financial report, so he is now gradually inclined to be optimistic about "Truman's World".

"So the marketing strategy needs to be adjusted,"

Duane said this, straightening up, his back bounced off the back of the chair, and the whole person sat up straight.

"Although we can appropriately lower psychological expectations for the box office market, but no matter how small the mosquito leg is, it is meat, and it can earn a little more, not to mention that this is not a mosquito leg but at least a pork leg? Whether it is from the perspective of our friendship or my personal economic interests, I also hope that "Truman's World" will make some success in the box office market, so "Truman's World" can no longer follow the conventional process, it will only make it slowly grind to death in the box office market, and we have to change our strategy. ”

"According to the box office characteristics of the film I just mentioned, we want to catch the audience off guard, and with the huge popularity that I have accumulated from several consecutive films to the current "Liberation Day" and the new box office list of the world's No. 1 director, we will drive as many audiences into the cinema as possible within the first seven days after its release, and end the war with a blitzkrieg. And in addition to my own popularity and my status as the world's No. 1 director in the new box office rankings, how can I drive the audience into the cinema in the first seven days? The answer is obvious, that is, the early publicity, the advertising investment bidding meeting I just mentioned, will be the opening move of the propaganda war. ”

Du An took a breath when he said this, and then looked at Fang Liyong solemnly, "This is also something I want to discuss with the two Fang presidents later, and now that I have mentioned this matter, I will simply say it together." ”

He is so solemn that he is called a righteous and awe-inspiring person, and he almost didn't engrave the words "loyal to the country" on his head, as if he was the veteran hero of Ruixing Film and Television, and he was only thinking about Ruixing Film and Television wholeheartedly.

But in reality, it seems to be true.

If Duane's "Liberation Day" really surpasses "Hero", then Duane's appeal to the audience and fans will reach a peak at this stage, especially people's expectations for the next film after he wins the championship will soar to a very high value, and in this case, if his next film is not the appetite of most audiences and cannot reach the high commercial value of "Liberation Day", then it will have a greater impact on the appeal of his next films. In particular, Duane plans to strengthen the early publicity, which will have a greater impact on the appeal of his next movies - this is a bit like "the higher you stand, the heavier you fall", and according to the known situation of "Truman's World", he is quite likely to fall, which Duane himself should know better than the Fang brothers.

Therefore, Duane's remarks seem to be planning to fight for his reputation to be affected, and the appeal of his films to the audience in the future will also help Rising Film and Television push up the box office market of "Truman's World" - you say personal economic interests? "Truman's World" Duane did not invest, but just enjoyed dividends, just that dividend ratio and predictable box office, and compared with the loss of intangible assets that Duane will suffer on it, it is not called money at all, no matter how you look at it, Ruixing Film and Television has earned.

What kind of spirit is this?

This great spirit made Fang Liyong silent, made Fang Limin speechless for a while, and made Shu Yu lower his head again, sighing wordlessly, his eyes full of helplessness, and his ass moved away from Duane.

Fang Limin looked at Du An in disbelief at first, but as his mind gradually turned away and thought clearly about a series of interests, he slowly "figured out" that Du An was really thinking about them wholeheartedly, so his eyes turned from doubt to doubt and then gradually filled with emotion, completely forgetting that Du An was still sneering at him just now, looking at that look, he almost rushed forward with tears in his eyes and held Du An's hand and choked up and said, "I'm sorry for you, comrade!"

It can't be said that Fang Limin is simple, he didn't really believe that Du An was really so great at first, but his brain racked his brain for a long time and there was no other reasonable explanation, and the "facts" proved that Du An was indeed upright, great, and sincere to his partners. In particular, Duane did not mention the loss of intangible assets that he might have in his words, and did not invite credit or sell favors at all, as if he was planning to "go to the clothes and hide his merit and fame", do his best, and retire after success, if it weren't for his "smartness" and figured out a lot of links, it is estimated that he would not have thought of so much, which is the most touching place.

Don't say it, buddy!

Du An responded to Fang Limin's eyes with a kind smile.

The eyes of the two of them blended for a long time, and they looked at them unknowingly and thought that these two were a pair of gay, and Fang Liyong, who had been silent, opened his mouth.

"Director Du, I have always admired your methods, and I agree that what you just said has a certain truth, but the adjustment of marketing strategies is a big deal after all, and I think it will take a period of careful thinking before I can respond to you accurately. ”

Fang Limin is not a fool, so he can clarify some interests through Du An's words and be moved by this great communist spirit, but he is just an ordinary person, and Fang Liyong is much higher than him.

Fang Liyong sorted out the interests of this almost instantly, and clearly knew that Du An was not talking nonsense, the reality was indeed like this, but this was the reason why he was so puzzled that he kept silent - he didn't believe that Du An was really so great, especially when Du An obviously didn't have a good impression of the other party's family, it was even more impossible.

But what was Duane's idea?

He couldn't guess.

"What Mr. Fang said is that such a major matter really needs to be discussed. ”

Du An's eyes turned to Fang Liyong and nodded with a smile, but he replaced the "thinking" in Fang Liyong's words with "discussion".

"But most of my topics today are also related to this matter, and if this matter cannot be decided, then I think other things will basically not be discussed. ”

Fang Liyong understood what he meant, closed the copy in front of him, and said with the same smile: "Then let's do this today, I will give you an answer as soon as possible." ”……

In order to save trouble, today is Du An's drive to DreamWorks and Shu Yu to meet and then come to Ruixing together, after coming out of Ruixing, Du An's car first sent Shu Yu back to the company, and he hasn't opened the first traffic light, Du Yin seems to remember something, and asked Shu Yu sitting in the co-pilot, "How is the media over there?" and then he heard Shu Yu's voice coming.

"According to the plan, it will be able to come out tonight. ”

Duane nodded, "OK." He didn't say anything more.

It was Shu Yu, when he saw that he no longer spoke, but asked himself: "Is it necessary? I think it's almost stable, why bother with another incident?"

Duane asked her rhetorically, "Steady?"

He shook his head, looked at the road in front of him and said with a faint smile: "Until the last moment, no one can say that it is stable." It really perfectly implements his abnormal mentality that the worse the situation is, the bolder he is, and the better the situation, the more careful he is.

Then, his faint smile with a slight self-deprecation suddenly brightened and he grinned.

"What's more, life is about tossing, he hasn't moved for so long, even if he does something, he is hiding behind the scenes, how boring is this? I'll just pull him out and help him brush his sense of existence, how good? I believe he will also be very happy, and feel that it is in vain for us to get acquainted. ”

Du An's concentration on driving, so he didn't see Shu Yu in the passenger seat next to him roll his eyes after hearing this, turned his head, and didn't bother to talk to him. (To be continued.) )