Chapter 62: A Helpless Choice
Jiang Ran listened to Ran Dong's introduction and did not immediately express his opinion, but turned his head to look at the others.
"What do you think, you can speak freely today. â
Several people looked at each other, and finally Chen Fang, the financial director, said: "Mr. Jiang, according to the introduction of Mayor Ran Dongdong, Li's current business situation is very bad, and if we want to take control of Li's TV, the amount spent will be at least more than 100 million Hong Kong dollars." â
Chen Fang was a little hesitant when she said this, and after looking at Jiang Ran's expression, she finally said: "In this case, I think it will be very difficult to eat Li's TV with our financial strength, and this is not counting the continuous investment required to make up for its huge losses after winning Li's TV, all these large capital investments are very likely to drag down the development of the entire group." â
"On the other hand, I don't see the actual benefits of investing in Ranfeng TV, although it may greatly enhance the influence of Ranfeng in Hong Kong, but the annual loss will make us lose more than we gain. â
Chen Fang is obviously not optimistic about Jiang Ran taking over Li's TV, because this will not only not bring substantial benefits to the group, but will even put a huge burden on the Ranfeng Group.
After listening to Chen Fang's speech, Jiang Ran did not express his opinion on this, but set his eyes on Le Zhiren, the group's director of operations, and asked, "Director Le, your opinion?"
Le Zhiren heard Jiang Ran's question, thought for a while and said: "If you talk about economic interests, I agree with Director Chen's opinion, what we invest in Li now cannot bring benefits to our group. â
However, if you think about it from a long-term perspective, if Ranfeng Group can have a beautiful TV, it will greatly improve the development strategy of Ranfeng Group, so that the group's strength and influence have been greatly improved. â
Le Zhiren continued with some entanglement: "To be honest, the reality of the group is that we do not have the strength to win Li, but this opportunity is very rare, it happens that Li's major shareholder has the intention to transfer equity, and there may not be such a good opportunity in the future, so I am very entangled." â
After listening to Le Zhiren's words, Jiang Ran turned his attention to Gui Zecheng, who was in charge of the entire group's business.
Gui Zecheng saw Jiang Ran looking at him, cheered up, straightened out his thoughts, and then said: "Mr. Jiang, I think this opportunity is very rare, we should seize the opportunity to win Li's TV." Li's TV is a comprehensive business supplement for the group, and it will play a huge role in the resource integration of the group's companies. â
"First of all, in terms of content, the TV station will provide more abundant content for the group, whether it is film and television content, or media content, it will bring great progress to the group. â
"In addition, in terms of media publicity channels, Li's TV station will further strengthen the media discourse power of our Ranfeng Group, enhance the group's publicity and distribution capabilities, strengthen the group's advertising channels, and help improve the group's advertising business capabilities. â
"On the one hand, the film and television human and technical resources of Lidi TV will contribute to the further development of our film company, and can also strengthen the company's star-making capabilities. â
"Finally, as Director Le just said, Li's TV will bring huge influence to Ran Feng and Mr. Jiang, and these soft powers play a significant role in the development of the group. â
After listening to the opinions of several people, who agreed or disagreed, Jiang asked Chen Fang: "Director Chen, how much capital can our group use now?"
After listening to Jiang Ran's question, Chen Fang immediately replied: "The group now has about 50 million Hong Kong dollars in cash that can be used at any time, and in addition, each company will provide the group with a profit of about 2 million Hong Kong dollars every month. â
"The decrease in profit is mainly due to the fact that Oriental Charm Magazine and Apparel began to deploy in Taiwan and Southeast Asia markets this year, so it is basically impossible for these two companies to provide cash support to the group in the first half of this year. â
Jiang Ran's fingers tapped lightly on the table, thought for a while, and then said: "In other words, if we want to invest in Li's, we need to raise at least 70 million Hong Kong dollars?"
"Can we get such a loan amount, and if we get the loan, how much pressure will it bring to the group's funds?" Jiang Ran looked at Chen Fang and asked.
Chen Fang's face was a little heavy, and he replied cautiously: "Mr. Jiang, according to our company's current operating conditions, there should be no problem in getting a loan amount of about 70 million, but such a huge loan, you need to pay more than 3 million Hong Kong dollars per month with interest alone, which will be very stressful and risky for Ranfeng Group." â
Jiang Ran obviously didn't expect that the loan of 70 million yuan would cause such a big financial pressure on the company, you must know that the monthly profit of the entire group is only more than 2 million.
The expressions of the other people also became heavy, everyone knew that under the pressure of such a loan, Ran Feng's development in other aspects may be stagnant for a long time in the future.
Moreover, Ranfeng Group will not have the slightest mistake on the road of development in the future, as long as there is any error, it may cause errors in the group's funds, making the entire group collapse.
Le Zhiren also added at this time: "Mr. Jiang, the current business situation of Li's TV, if we take over, we may need to inject additional funds to ensure its normal operation, and we need to be prepared for long-term investment, after all, no one knows when he will turn a profit." â
After listening to the words of the two, Jiang Ran's heart for joining the master Li was already half extinguished, in general, Jiang Ran was not an adventurous person, and he was unwilling to gamble with the current Ran Feng.
Although Jiang Ran was already hopeless about entering the main Li, he was very unwilling in his heart.
"And what about your opinions? Shall we give up this opportunity?"
This time, everyone didn't speak, even Gui Zecheng, who began to explicitly support the acquisition, didn't speak in front of reality, and the atmosphere in the office seemed a little depressing.
At this time, Ran Dong of the investment department suddenly said: "Mr. Jiang, although we do not have the strength to completely take control of Li's TV for the time being, we can take advantage of this opportunity to take a part of Li's TV equity." â
"In this way, we will not have financial pressure, and we can get some of the resources of Li's TV, and we can lay the foundation for investing in Li's again when we have strength in the future. â
Ran Dong's words reopened a window in Jiang Ran's troubled heart, making Jiang Ran feel a sense of being cheerful.
"Indeed, as Ran Dong said, he is anxious to get Li's TV, isn't his main purpose to use the resources of Li's TV. For now, as long as you can get some of the resources of Li's TV, it is enough for the development of Ran Feng. It seems that he was still too heavy on his gains and losses before, and he drilled the tip of the horns. Jiang Ran thought to himself.
After figuring out the key to the problem, Jiang Ran nodded appreciatively to Ran Dong, and then said: "What Adong said is very reasonable, we don't have enough strength to take control of Li's now, but we can take the opportunity of Li's TV to change hands to get some of the resources we need." â
"Of course, even if we get a part of the shares of Li's TV, but as a minority shareholder, can we get the resources of Li's TV, which is a great test of our team's wisdom. Of course,We can discuss this issue later,Our first problem now is how to get a stake in Leigh's TVă â
After listening to Jiang Ran's words, Ran Dong said positively: "Mr. Jiang, since we only need to control a part of the shares of Li's TV, in order to avoid conflicts with the major shareholders who will control the TV station in the future, it is best not to contact the Australian consortium now." And if you start with small shareholders, I think the Yongan Guo family is a good breakthrough point. â
After Ran Dong finished speaking, Le Zhiren didn't wait for Jiang Ran to speak, and said: "Mr. Jiang, my opinion is just the opposite of Ran Dong's, we can't give up the Australian consortium. â