Chapter 61: Li's
After coming out of the Intercontinental Hotel, Jiang Ran had been a little distracted, Zhong Chuhong patted Jiang Ran beside him, and then asked, "What's wrong with you, you have been absent-minded since you were in the hotel just now?"
Jiang Ran came back to his senses, hugged Zhong Chuhong sideways, and asked, "You said I bought Li's, how about it?"
Zhong Chuhong suddenly propped up his body from Jiang Ran's arms, his face was full of shock, and he asked in disbelief: "Ah Ran, do you really want to sell Li's?"
Zhong Chuhong originally knew that Jiang Ran was very rich and the boss of several companies, but because Jiang Ran focused most of his energy on movies, he also directed movies by himself.
For Zhong Chuhong, Jiang Ran's image in his mind is more of an image of directing on the set. She didn't have much feeling about Jiang Ran's status as a billionaire.
But tonight, when Jiang Ran told her that she planned to sell Li's TV station, Zhong Chuhong finally had a clear understanding of her boyfriend's energy.
As the first TV station in Hong Kong and the first discourse TV station in the world, although the current development is not as good as wireless, its status in the minds of Hong Kong people is undoubted.
Jiang Ran looked at Zhong Chuhong's disbelieving expression, nodded her nose affectionately, and said, "I look down on your boyfriend so much, why can't I buy Li's?"
"Look at your incredible look, it seems that we don't know each other well enough, it seems that we need to know each other better" Jiang Ran said, looking at the two bodyguards in the front row, a pair of big hands quietly climbed up Zhong Chuhong's thighs.
Zhong Chuhong pressed Jiang Ran's hand, glanced ahead, then glanced at Jiang Ran fiercely, and then said with some worry: "I know you have the ability." However, Mak Dang Hung said that Li's losses are serious now, and you have to think about it. ”
Jiang Ran patted Zhong Chuhong's hand comfortingly, and said, "Don't worry! I just have this idea now, it's not easy to really eat Li's food, I am no longer on the same level as Qiu Degen in terms of financial resources and connections." ”
Jiang Ran still went to the crew to shoot the movie as usual the next day, but before going to the crew, he instructed Ran Dong of the group's marketing and investment department to ask him to investigate the details of Li's TV.
Two days later, Jiang Ran got the investigation report made by Ran Dong.
Leigh's TV can be traced back to 1949, when the British Leigh's Voice Radio was established in Hong Kong, and it obtained a cable TV license issued by the Hong Kong government in April 1957.
By 1959, Li's voice officially established 'Li's Yingsheng' and launched a cable pay TV service. This is not only the first TV station in Hong Kong, but also the first TV station in the Chinese region of the world.
At the beginning of the opening of 'Li's Reflections', it only had a black-and-white English channel. It was not until September 1963 that the "Li's Yingsheng" added a Chinese channel, with Cantonese as the main broadcast language.
In November 1967, Hong Kong's second commercial television station, Television Broadcasts Limited, was established, which quickly attracted a large number of viewers due to its use of wireless broadcasting without charge.
The emergence of 'TVB' has put an end to the monopoly of Hong Kong's television business by 'Li's Yingsheng', resulting in a large loss of viewers of 'Li's Yingsheng'.
By 1973, Lai Sing stopped broadcasting business and changed its name to Lai Die Television Co., Ltd., and in the same year obtained the new Chinese and English television hosting rights and wireless television broadcasting patents issued by the Hong Kong government.
At this point, "Li's Reflection" officially stopped broadcasting, and by December 1973, the free wireless television station "Li's TV" began to broadcast, with two channels: "Li's Chinese Channel" and "Li's English Channel".
It's just at this time, because the audience has switched to watching TVB, 'Li's TV' can no longer take the initiative in ratings, and the ratings have been suppressed by TVB.
By 1975, Hong Kong's third TV station 'Jiayi TV' was established, thus forming a three-legged situation in the Hong Kong TV industry, which also made the situation of 'Li's TV' more difficult.
The competition between the three TV stations is very fierce, and at the beginning, 'Li's TV' was not very competitive and was at the bottom. It wasn't until Huang Xizhao became Li's general manager and began to boldly use new people that Li's situation began to improve.
By 1978, Jiayi went out of business due to poor management, and Lidi began to brew to block TVB, and from 1979 to 1980, she launched a three-line feature-length series, completely destroying TVB's diversified program settings, and once suppressed TVB in ratings.
In 1981, due to the failure of the investment, the British Li's voice transferred its 61.2% stake in 'Leigh's TV' to the three major Australian consortia: Davidson, Henry Jones and CRA Limited, with a transfer amount of 120 million Hong Kong dollars, and Li's first change of ownership.
After the three major Australian consortia became the owners of 'Li's TV', they fired the former general manager Huang Xizhao, causing a large number of Li's TV talents to leave, and the management of Li's TV was chaotic, and TVB also took this opportunity to suppress Li's in the ratings again.
Seeing that the ratings of 'Li's TV' are declining, losing tens of millions of dollars a year, and the profit is far away, the Australian consortium has no patience to continue to operate, and has plans to transfer the TV station this year.
According to Ran Dong's investigation, Qiu Degen of the Far Eastern Group is currently the most concerned about Li's TV, which has had several contacts with the Australian consortium and began to contact Run Run Shaw, preparing to sell 10% of his TVB shares to raise funds.
Seeing this, Jiang Ran knew that in the process of Li's change of ownership this time, no matter what he wanted to do, he had to hurry up, and once Qiu Degen completed the fundraising work, Jiang Ran would no longer have a chance.
After thinking about it for a while, Jiang Ran called Jackie Chan and said, "Ah Long, I have something to do tomorrow and need to delay for a day, tomorrow the crew will help me direct the tube, what do you think?"
Jackie Chan himself has been directing movies since he was seventy-nine years old, and last year's "Young Master Dragon" he directed and starred in achieved more than 10 million good results. There is no doubt about his directing ability, and he has more experience than Jiang Ran.
Now that the entire crew has run in very maturely, Jackie Chan also knows the overall style of "Police Story" very well. Therefore, Jiang Ran handed over the crew to Jackie Chan when he was delayed, and he was very relieved.
After listening to Jiang Ran's words, Jackie Chan replied very happily: "Director Jiang, no problem! ”
After Jiang Ran heard Jackie Chan's promise, he said: "Since I handed over the crew to you, I will definitely rest assured." I'll have someone sort out tomorrow's work later, and you can just follow the script. ”
The next day, Jiang Ran did not go to the crew, and came directly to Ranfeng Group. After going to work, Jiang Ran called several executives to run his own company.
After Jiang Ran and a few others sat down, he said: "Gather you here today, maybe you have already heard about it, Li's TV is about to change hands again, I am very interested in the equity of Li's TV, but I need your opinion." A few days ago, I asked Ran Dong to do an investigation report, let's take a look at it first. ”
When Ran Dong was talking to Jiang Ran, he began to distribute the report he made to several others. When everyone read the investigation report, Ran Dong also began to introduce it to everyone at the same time.
"Li's current business situation is very poor, and when the ratings are suppressed by TVB, there are tens of millions of losses every year. The major shareholders of Li's TV are now the three major Australian consortia, accounting for more than 60 percent of the shares, and now they have plans to transfer their shares. ”
In addition, about 40% of Li's shares are owned by shareholders such as Jardine Matheson, the Kadoorie family, the Yongan Kwok family, Standard Chartered Bank and the Hui Shixun family. ”
Ran Dong said this, glanced at Jiang Ran, and then said: "According to the estimation of our investment department, if we want to get the equity of Li, the price of getting the equity from the hands of small shareholders such as Jardine Matheson Group will be relatively high, because these forces have no intention of transferring equity now, so our best target is the three Australian consortiums." ”
"The three Australian consortiums got 60% of Li's equity last year, spending a total of 120 million Hong Kong dollars, so if we want to get the shares in the hands of the Australian consortium, we also need at least 120 million Hong Kong dollars in terms of capital preparation. ”