Behind the shop on the first floor of Li Liang's house, there was originally a small courtyard facing the family courtyard of the food company.

But at present, their family has been living for more than a month, eating and living on the second floor, and the small courtyard on the first floor is actually useless. So during this renovation, Li Liang asked Master Niu to transform the small courtyard on the first floor into a warehouse. After all, the family is going to open a supermarket, and it is impossible to put all the goods on the shelves, and the warehouse must be stocked up in order to replenish the goods in time.

Li Liang asked his brother-in-law Wang Fagen to buy a batch of sturdy and durable wood, and took a picture of a batch of multi-layer shelves more than two meters high; in addition, he also imitated the supermarkets of later generations and made some one-meter-high lattice shelves to facilitate some bulk candies, biscuits, mushrooms, yuba, etc.

The two masters, Niu and Ye, got Wang Fagen's key explanation, and they brought more people and started doing things quickly. It only took more than half a month to complete the renovation of the photo studio and supermarket.

The last day is the day to hang the sign.

My sister is still studying photography in Gannan City and has not come back, Li Liang took it upon himself to give his sister's photo studio that has not yet opened a name of 'Meng Meng Beauty Photo Studio', the name is more earthy, and it looks clear at a glance. As for the supermarket, the name is simpler, directly take the 'Dazhong Huimin' supermarket, which is simple and easy to understand.

The supermarket here has been renovated, and Li Liang has already accompanied his mother to the supply and marketing cooperatives, department stores, food companies, and local products companies, and has made a list of the things that need to be purchased, and has bought a batch of goods from the above-mentioned state-owned units at their purchase prices.

Because she has never done business, Wang Xiulan does not dare to buy too many kinds of goods, and the goods she orders are all ordered according to the goods commonly used by ordinary people in ordinary life.

In this process, the employees of the business departments of these state-owned units, after receiving explanations from the leaders of their own units, also quietly gave the Li family's mother and son the common commodity sales tables of their respective units for reference. Li Liang and his mother Wang Xiulan referred to the best-selling goods of these units, and finally purchased all the goods they bought at home, and stored them in the warehouse converted from the courtyard on the first floor.

In general, due to lack of experience, the Li family's Dazhong Huimin Supermarket currently reserves five main goods.

First of all, there are daily necessities series, mainly towels, toothpaste, toothbrushes, toilet paper, laundry detergent, shampoo, soap, hand cream, cream, etc., there are packaged brand goods, such as Shanghai Jahwa, Dabao, etc., there are also bulk goods. For example, bulk shampoos may not have been seen by many people, in fact, before the 90s, bulk shampoos were very common. Many ordinary people have empty shampoo bottles at home, so they take them to department stores, supply and marketing cooperatives, commissaries, etc. As for hand paper, most people may not have seen it in later generations, mainly rough straw paper and a kind of red hemp paper. People who are cheaper will buy straw paper to use in the toilet, and the red hemp paper will be better and more expensive.

The second is the food series, Li Liang and his mother basically copied all the best-selling products of the supply and marketing cooperatives to their own homes, from a piece of lollipop, all kinds of candy, canned food, to all kinds of wine, beverages, and even rice wine, soy sauce, vegetable oil, etc., which are sold in bulk in jars.

In addition, there are all kinds of pots and pans and other kitchenware supplies, which are also indispensable things in the daily life of ordinary people, these things are generally sold in department stores and local product companies, and Li Liang asked his mother to prepare a lot of stock.

There are also bed linens, quilt covers, blankets and other bedding, which are generally only sold in department stores. However, the department store is in the east of the city, and Li Liang's shop is in the west of the city, and people from various towns and villages must pass by Li Liang's supermarket when they get off at the bus station in the west of the city.

Finally, school supplies, there is no special toy store on the market, usually the supply and marketing society sells a little ordinary pencil, ballpoint pen, homework book and other stationery, in the county, to buy more stationery supplies have to go to the counter of the department store. Li Liang asked his mother to buy a batch of various stationery from the department store.

As for other things, Li Liang is ready to wait for his mother to run her own business for a period of time, and then judge for herself what needs to be increased and what needs to be removed.

Li Liang and his mother hired a pallet truck worker on the street to help transport all the goods they had purchased from the warehouses of several state-owned units that had been purchased back to their homes and stacked them in the yard converted into warehouses.

The next step is to place and price the product.

All kinds of shelves have been done, and what Li Liang's family has to do is to put various categories of goods on different shelves according to the plan. All kinds of food, candy, drinks, etc. must be placed in the most conspicuous position, and other daily necessities are placed on different shelves according to different categories.

It is worth mentioning that among the four stores of the Li family, except for the easternmost one used as a photo studio, the other three stores have transformed the doors of the two stores, one on the left and one on the right, into glass windows during the renovation. The storefront in the middle is made into a cash register and entrance, after all, the supermarket is very small, and there is no need to separate the entrance and exit like the large supermarkets of later generations.

Finally, the pricing of commodities is easier to do, because there are agreements with various state-owned units, and the price of Li's supermarket must not be lower than the price of each state-owned unit, which is to prevent Li Liangjia from taking advantage of low-price competition to snatch away their customers.

However, it is impossible for the price of things in the Li family supermarket to be lower than that of state-owned units such as supply and marketing cooperatives and department stores, after all, the current national living standard is limited, and the expenditure on food and daily necessities accounts for the majority of general daily consumption expenditure, in other words, the price sensitivity of people today is much higher than that of later generations. Even if an egg costs half a penny more than somewhere else, people won't buy it from you. They may prefer to walk a few more kilometers to buy something cheaper.

"Liangzi, can our products be priced lower than those on the market?" Wang Xiulan looked at the increasingly plump shelves and asked with a little worry.

During this time, the decoration and renovation costs of the store and the purchase money added up, which was enough for Wang Xiulan to empty several passbooks and spend more than 20,000 yuan.

Among the four well-known state-owned banks in later generations, the Industrial and Commercial Bank of China has not yet been established, and the People's Bank of China will still accept deposits from ordinary people. And the most important thing is that the major banks have not yet implemented the real-name system, Wang Xiulan is worried that the gun will shoot the first bird, and usually takes dividends from several enterprises in which the family participates in the shares, such as Jian'an Company, Wangkelai, publishing houses, and printing houses, and she has asked Zhang Meng, Chen Chunhua, and her brother-in-law Liu Juying and others to deposit non-real-name passbooks in advance. There are four passbooks for dividends every month, and there are already dozens of passbooks in her hands every month.

There are advantages and disadvantages to non-real-name passbooks, the advantage is that it is not real-name system, and you don't have to worry about being shot in the head if you have too much money. But the downside is obvious, that is, once the passbook is lost or stolen, the money inside may be taken by someone else. So Wang Xiulan usually works hard to hide the passbook at home, and she has used it in the rice tank, in the wall, under the bed, etc. In the end, Li Liang had a way, he saw his mother's sweet troubles, so when the new home was being built, he asked his brother-in-law Wang Fagen to privately build a cubicle on the wall of his parents' bedroom on the second floor. There is usually a photo of my parents hanging there, and after taking this group photo, I moved a movable brick and there was a small hidden space inside. Now Wang Xiulan's passbook is stored here.

The passbook was empty, and with such a large investment, Wang Xiulan was really worried that it would be discounted. After all, in terms of commodity prices, the supermarket at home does not have an advantage. From Wang Xiulan's point of view, she feels that the only thing about her supermarket is that the goods are relatively complete, at least the supermarket has collected most of the goods of supply and marketing cooperatives, food companies, department stores and local product companies.

Except, of course, for home appliances in department stores. Large-value goods such as TV dramas, washing machines, bicycles, sewing machines, and watches are currently bestsellers, and it is impossible for department stores to supply the Li family.

"Mom, don't worry, I have a way!" Li Liang said with a smile.

Having experienced later generations, he has long been familiar with the various promotional methods of supermarkets in later generations. During this time, he helped his mother Wang Xiulan to consult the store decoration and purchase, and on the other hand, he was thinking about promotion. There are a variety of promotional methods in the supermarket in later generations, including advertising promotions, membership point promotions, service promotions, discount promotions, lottery promotions, full coupon promotions and so on.

With so many promotion methods, if they are placed in the future, the supermarket operators will definitely play a combination of punches, after all, a single promotion method is not uncommon in later generations.

But now, Li Liang is not ready to sacrifice these promotional methods all at once. If you can achieve the goal with one promotion method, then why use multiple methods at once. Li Liang plans to use these methods again when competing with companies that follow the trend in the future.

Among so many promotional means, discount promotions cannot be used for the time being, because now the purchase must still rely on these state-owned units, and the pricing must be on par with them.

Li Liang thought about it, so he just used the lottery promotion!

In Li Liang's impression, before the popularity of welfare lottery stores, the most popular among the people is the street scratch. In the nineties,This way of selling lottery tickets,Once popular in large, medium and small cities across the country.

In any era, it is the dream of many people to get rich overnight, and the easiest way to get rich overnight is to buy lottery tickets. Lottery ticket purchase points report the winners and the winning amount again and again, constantly stimulating the nerves of those who want to get rich overnight. But the lottery dream is just a dream after all, a small number of people can't hide the sense of loss of most people, and all kinds of stories about the lottery are still playing out on the streets.

In the early 90s, the earliest lottery spots,It was once popular all over the country,At that time, this kind of lottery sales,Generally before entering a city for sale,Advertising in the city through various methods.

From towels, toothbrushes, toothpaste, to bicycles, motorcycles, Santana cars, pressure cookers, rice cookers, refrigerators, color TVs, washing machines and other lottery prizes placed on the streets. At the end of the day, the floor was full of torn lottery paper. Rows of cars were left there, waiting for its owner to come and drive it away. As long as you spend two yuan, it is possible to realize your dream, and who will not go crazy about it.

At that time, there were rumors everywhere about who had won a car and who had hit a motorcycle, and people's faces were filled with unstoppable fanaticism.

People who have money buy a lot of lottery tickets; people who don't have money have to squeeze out a few dollars to buy lottery tickets; and even some people really don't have money, so they shuttle through the lottery scene, looking down and looking for scratched lottery tickets on the ground, trying to find the unscratched lottery tickets left by others.

Not to mention, Li Liang has really heard of a cash prize of 80,000 yuan in the lottery ticket that someone picked up from the ground.

However, Li Liang is not going to make so many prizes so crazy, his idea is to prepare some bicycles and black-and-white TVs to put in the two windows of his supermarket, and release a bicycle and a black-and-white TV every day to go out.

Li Liang told his parents about the idea of prize promotion, and Li Shuangzhu and his wife Wang Xiulan were stunned.

Intuitively, they felt that this son of theirs was a genius. This promotion method is really likely to make your own supermarket an instant hit.

For this reason, Li Liang deliberately went to find Liang Daming, the sales section chief of the printing house. Liang Daming is an old friend of Li Liang, last year Li Liang was going to do a New Year's painting business, that is, he found Liang Daming, and entrusted the printing house to help print. At that time, Liang Daming was a chicken thief, and when he saw the novel style of the New Year's pictures and Spring Festival couplets designed by Li Liang, he prepared to print and sell them in the factory.

However, he was threatened by Li Liang to release all the design drawings to the printing houses in other counties and cities. Later, in order to win over Liang Daming, Li Liang set up a sales company affiliated with the printing house with the printing house, and Liang Daming took 10% of the shares in it in the name of his wife Wan Cuicui, and made more than 10,000 yuan in the New Year's painting sales business at the end of last year. Since then, Liang Daming has been impressed by Li Liang, and during the Chinese New Year, he specially sent two Moutai wines to Li Liang's father, Li Shuangzhu.

Later, Li Liang proposed the establishment of the "Middle School Students' Study Newspaper" publishing house, and the printing work of the publishing house was also handed over to the county printing house, and with the steadily growing sales of the "Middle School Students' Study Newspaper", the printing house and Liang Daming personally also made a lot of money from it. Of course, Li Liang and Wang Fagen, who have a total of 50% of the shares in it, make a lot of money.