Chapter 30: The Screening of "Nightclub" (Part II)
Ranfeng Film Company, in Jiang Ran's office, Jiang Ran was holding a phone in his hand, and after hearing Li Maowen's words, the originally serious expression on his face finally relaxed. When he met with Li Maowen in the afternoon, he proposed to Li Maowen the idea of long-term cooperation with Princess Jin, and showed his edge in front of Li Maowen, pointing out his advantages in paper media publicity. Although this shows Jiang Ran's own energy to a certain extent, it also exposes his ambition, and Jiang Ran will only have such behavior after some weighing.
On the one hand, a few months after Jiang Ran got the "Tiantian Daily", he had taken full control of the newspaper, and the circulation of the newspaper was not affected by the change of ownership of the newspaper, and it continued to develop steadily. Oriental Charm magazine is now basically mature, with a stable circulation of about 300,000 copies per month, and its clothing brands are growing rapidly and have gained a firm foothold in Hong Kong. It can be said that Jiang Ran's wings are getting stronger now, and he has the capital to negotiate conditions with the cinema company, even if someone wants to suppress Jiang Ran, they must consider the consequences of Jiang Ran's counterattack through newspapers and magazines. And Jiang Ran is only involved in a small amount of film production now, and has not directly touched the bottom line of the theater company.
On the other hand, although Jiang Ran has no plans to enter the film market on a large scale now, he will not stop participating in the Hong Kong film market. This is not only to be able to use innate memories to make quick money in the film market, but also to prepare for large-scale intervention in the film market in the future, whether it is production connections or distribution channels. Therefore, it is essential to cooperate with a major cinema chain company at this stage to ensure a stable distribution channel in Hong Kong, as only when the box office in Hong Kong is guaranteed can it attract overseas film distributors.
After Li Maowen's meeting, although Jiang Ran was more sure that Princess Jin would agree to his proposal, he was still a little worried in his heart, and now after hearing Li Maowen's words, Jiang Ran finally breathed a sigh of relief.
"Brother Wen, no problem, I hope we will have a happy cooperation in the future. Jiang Ran said to Li Maowen on the other end of the phone.
After getting the cooperation of Princess Jin, Ranfeng Video watched the film in other scattered theaters, and finally selected ten theaters to participate in the release of the movie "Nightclub".
After the theater was confirmed, the promotion of the film also began to advance steadily, whether it was Zhong Chuhong's fashion magazine, or the media reports on the film and crew actors such as Tiantian, they were all intensively carried out during the period of mid-November. The screening date of the film was also determined, and after various considerations, the film was finally scheduled to be officially released on November 20.
On the night of the 18th, "Nightclub" officially entered the theater, but tonight is the midnight test screening. Jiang Ran was a little anxious backstage, and kept walking back and forth while pricking up his ears to listen to the movement in front, and now the screening hall in front of him has begun to be screened.
"I said Ah Ran, can you stop dangling in front of me, don't worry, didn't everyone say that the movie was good during the last test screening? What are you worried about?" Zhong Chuhong was also a little apprehensive in his heart, but he still comforted Jiang Ran and said.
Jiang Ran gave Zhong Chuhong a somewhat stiff smile back, this is the first time he has participated in the midnight show as a director, how can he not be nervous, and "Nightclub" is a mainland movie in the future, although the pre-audition effect was good, but Jiang Ran was still worried that the audience would not buy it in the public screening.
"I'm not nervous, I'm just worried. Jiang Ran explained to Zhong Chuhong a little incomprehensibly.
As he was talking, there was a burst of laughter in the front screening room, Jiang Ran's footsteps paused, and he felt that his whole body suddenly relaxed, and in the following time, there was a burst of laughter from time to time in the screening room, although it was not as frequent as when "Ghost Horse Zhi Duoxing" at the beginning, but this also proved that the movie was basically accepted by the audience.
"Nightclub, an interesting story told to you by a rookie director. "Ming Pao" described Jiang Ran's movie in the entertainment section like this.
"Nightclub" is another successful cooperation between director Jiang Ran and Chen Baixiang after "Ghost Horse Wisdom and Stars", and it is another classic film work produced by Ranfeng Film Company. "There is no second such propaganda except for the Daily Daily.
Compared with other comedy films in Hong Kong at this stage, this film has controlled laughter, anger and exaggerated body movements, presenting a more gentle and civilized for everyone, but inadvertently making people laugh, it is more like a cold joke, which is a new breakthrough in Hong Kong comedy films. The report of "Ta Kung Pao" gave Jiang Ran and the film a very high evaluation.
On Friday, November 20, 1981, the movie "Nightclub" officially began to be screened in 19 cinemas in Hong Kong. At 6 o'clock in the evening, many companies in Hong Kong have begun to get off work, and some audiences have entered the entrance of the cinema one after another to buy tickets, but there are not many people who come to see the movie in general.
Jiang Ran didn't stay in the company tonight, he came to the cinema alone. After arriving at the cinema, he did not immediately buy a ticket to enter the screening hall, but stayed at the box office outside, he wanted to observe the density of people watching the movie at this stage, as well as the publicity effect of his film and the number of moviegoers.
"Ah Xuan, which movie are we watching?" asked a beautiful young woman in an OL costume as she stood in front of a "Nightclub" poster featuring Chan Pak-cheung, Chow Yun-fat and Chung Chu-hong, pulling her boyfriend.
The boyfriend looked at the movie poster in front of him, rolled his eyes, and then pointed to the poster and said affectionately: "Honey, what do you think of this movie?" and then this pair of fleshy young people naturally contributed their box office to the "Nightclub" movie and entered the screening hall.
"Guangzai, Chen Baixiang's new film has come out, I heard that it is a movie with the main creators of "Ghost Horse Wisdom and Stars", it will be very funny, let's watch this one. Several young people laughed and bought tickets for "Nightclub" and entered the theater.
"Brother, come and see, the movie starring Fa Ge is still acting with Zhong Chuhong, they played well in the last movie "The Story of Hu Yue"! What a good match! Brother, how about we watch this "Nightclub" if we don't watch "No Poison No Husband"?" After a young man in his twenties walked into the theater with a teenage girl, the little girl ran to the movie poster of "Nightclub" with a surprised look and asked his brother.
Jiang Ran stayed in the ticket hall for about half an hour, and there were not many people who entered the theater to watch the movie, but seventy or eighty percent of these people chose to watch nightclubs.
"Give me a ticket for 'Nightclub', how about this movie? I read what the newspaper said the other day was very good. Jiang Ran asked the conductor while paying for the ticket.
"It should be good, I haven't had time to watch it yet, I heard that the movie was very good at midnight, and now a large part of the movie is watching this movie. The conductor replied while giving Jiang Ran a ticket.
When Jiang Ran walked into the screening hall, the movie was about to start screening, and after a while, the attendance rate was not very high, only three or four percent, but in the current off-season period of the movie, the attendance rate of three or four percent is also normal.
The movie began to be screened in anticipation of Jiang Ran, who had watched it countless times, and his attention was mainly focused on the audience's reaction. At the beginning, the audience's reaction was relatively flat, and the first laugh appeared when Chow Yun-fat opened his mouth to reveal shiny braces with a cute face, which formed a strange contrast with Xu Wenqiang in the audience's heart, which made people laugh. Then Zhu Liao's appearance, Zhu Liao asked for the 999 police phone number, etc., the laughter in the theater will always sound every once in a while, although there will be no laughter, but it will always inadvertently cause people to laugh.
Jiang Ran mingled in the audience of whispered discussions, and walked out of the theater, he felt that the reputation of the movie should be good, at least after watching the movie, he heard many people praising and discussing the movie.