Jiang Ran knew that "Nightclub" had a good reputation through his on-site observation and the company's survey feedback, so he had great expectations for the box office of the movie.

But after Jiang Ran came to the company the next day, after seeing the box office statistics of yesterday's two movies handed over by Jiang Wei from the distribution department, Jiang Ran knew that his expectations for the movie were too optimistic. Yesterday Friday, the movie "Nightclub" was co-operated in 20 theaters in Hong Kong, with two screenings, with an average attendance rate of 3.6 percent and a box office of 178,000

In fact, when Jiang Ran was in the theater yesterday, he had already found that there were not many moviegoers, but because of the high proportion of watching "Nightclub" among the moviegoers, coupled with the success of the movie "Ghost Horse Wisdom and Multi-star" in the off-season, Jiang Ran subconsciously ignored the problem of attendance.

It is foreseeable that if the attendance rate of the movie cannot be increased today, the box office of "Nightclub" will be very difficult, and this will affect the subsequent promotion of the movie.

Jiang Ran raised his head and asked Jiang Wei of the distribution department, "Does your distribution department have any predictions about the sparse number of moviegoers and the low attendance rate of movies in the off-season, and do you have any corresponding publicity and rescue measures?"

Jiang Wei looked at Jiang Ran's somewhat gloomy face, and replied sweatingly: "Mr. Jiang, I'm sorry, although we have some expectations for the sparse number of moviegoers in the off-season, but the prediction of the difficult situation of the film market in November is a little insufficient. ”

Jiang Ran looked at Jiang Wei's guilty expression, took a deep breath, suppressed his irritability and anger, and said to Jiang Wei seriously: " Awei, your distribution department is the company's most sensitive department to the market, if you are careless and do not understand the film market situation at all times of the year, then how do you do the film publicity and distribution work, how to give accurate evaluation opinions on the company's investment and production of films. Your work can sometimes affect the direction of the entire company, and you have a great responsibility. This time, I will not hold you accountable for the time being, but you must come up with a feasible plan for me in the shortest possible time to attract more people to the cinema to watch the movie, our movie audience has a good reputation, if the final box office results are not satisfactory, then the publicity and distribution work will definitely bear a large part of the responsibility. You go down first. In addition, I can add another 200,000 yuan to you in terms of publicity expenses, which is good for you. After Jiang Ran finished speaking, he waved his hand at Jiang Wei.

After Jiang Ran sent Jiang Wei out, he picked up the newspaper published today, and after flipping to the entertainment edition, he found that there were still many reports on the movie "Nightclub", and most of them were positive reports. Seeing this, Jiang Ran's anger towards Jiang Wei was finally alleviated, although he did not have enough control over the market predicament, but he finally made a difference in the media publicity.

You must know that in this season, after the release of ordinary movies, there are very few media reports, because there are few outstanding movies in this season, and there are relatively few people who pay attention to movies. And Jiang Wei was able to get most of the media in Hong Kong to report the movie, which shows that he at least put his heart into it.

When Ranfeng Film Company is still trying to find a way to carry out the next wave of publicity, in order to attract more audiences into the theater, the box office data of the movie on the 21st also came out, perhaps the reason for the increase in media reports today, although the average attendance rate of today's movie has not increased compared to yesterday, but at least the attendance rate has not declined significantly, which shows that the company's publicity has played a certain effect, after all, today's screening includes four screenings during the day. Therefore, on the 21st, the average attendance rate of the movie "Nightclub" was three into five, and the box office reported 507,000 all day.

In fact, this result can be said to be very good in the current off-season period of the movie, but you must know that Jiang Ran invested 300,000 or 400,000 yuan in the promotion of the movie at the beginning, and there are 20 theaters in Hong Kong.

On the next day, that is, on the 22nd, the news that "Nightclub" collected 500,000 yuan at the box office was widely reported, and Jiang Wei also came to Jiang Ran again to report on the new publicity plan made by their distribution department.

"Mr. Kong, in the new wave of publicity, we will increase the placement of posters and flyers to make most of the people in Hong Kong aware of our films, and we are considering the possibility of placing advertisements on TV stations while maintaining the publicity of print media. ”

After Jiang Ran listened to Jiang Wei's words, he thought about it for a while and said: "Your publicity plan is to let more people in Hong Kong know about the movie "Nightclub". There's nothing wrong with this, but have you thought about it, at this stage, after our movie was reported in the print media in the early stage and the most intense days, in fact, many citizens already know about this movie. This can be seen by the film's share of the film market in the same period and yesterday's attendance. But the number of viewers entering the theater to watch movies has not increased much, why is this? This is because it is not the habitual viewing period for most audiences, and everyone always habitually ignores the movies released during this period. Therefore, the purpose of our propaganda should be stronger, the focus of propaganda should be more accurate, and the limited propaganda funds should be used more efficiently. Therefore, we should focus on how to change the movie-going habits of the majority of the people and attract more audiences to the cinema. To change the audience's viewing habits, it is not enough to let the audience know that this movie is not enough, we should give the audience more reasons to watch the movie, not just that the movie is wonderful. ”

Jiang Ran said that he looked at Jiang Wei thoughtfully, but he was a little confused, and paused, giving Jiang Wei some time to think, and then continued: "Then how to change the audience's viewing habits?

Jiang Wei asked a little puzzled: "Mr. Jiang means that we reduce the price of movie tickets, but the movie tickets themselves are different because of the production cost and the reputation of the actors?"

Jiang Ran shook his head and said to Jiang Wei: "Ah Wei, your thinking should be a little more open, since it is a discount, that is to say, we have to give up some of our own interests to give back to the audience, but can the ticket price be lowered so that the audience can feel our feedback? Obviously, they can't feel it." In this case, why don't we directly use a part of the money on the basis of the existing ticket price to buy some prizes every day according to the box office data of the day, and give back to the audience in kind. In this way, the audience can feel the tangible benefits. We can expand the influence of our films by drawing prizes with movie tickets, and select a few crowded areas in Hong Kong to redeem the prizes, thus creating a sensational effect and media coverage. You can imagine that you can watch a movie with a good reputation and have a chance to win a big prize through a movie ticket, so why not go and watch the movie and try your luck by the way?"

Jiang Wei fully understood what Jiang Ran meant when he heard this, clapped his palm, and said convincingly: "Mr. Jiang's proposal is so good, even if I hear it myself, I am a little tempted." Mr. Jiang, how much profit do you think we use every day to buy prizes? Also, how long will this lottery last?"