Duane took a slice of beef and chewed it slowly, thinking about what the shopkeeper had just said, and slowly had an idea. Finally, he raised his glass and offered to make a toast to the shopkeeper.

"Brother, come, let's go. ”

……

After he rested at the snack bar, he went to the Dream Factory, discussed with Shu Yu, and then called the people from Guanchi over for a meeting, and told him his thoughts.

The representative of Guanchi Film and Television is the creative director of their North China Region, named Shi Fengming, some sissies have a name, but he is an authentic man, 1.8 meters big, with a strong figure, a fat body, wearing a pair of black-framed glasses and no lenses. At this moment, after hearing Du An's thoughts, he pushed the pair of glasses on the bridge of his nose, "Director Du, in line with the attitude of being responsible for customers, I personally recommend that you give up the sign and empty these resources to go to the traditional publicity mode." ”

Du An looked at Shi Fengming, and saw that although this person was very humble and cautious, the trace of sarcasm and disdain in his eyes could not escape his eyes, probably because he felt that his ideas and the creativity of this sign were ridiculous, right?

In fact, Shi Fengming really thinks so: He has been doing business for so many years, and he has met countless people, from the president of the group and the big director, to the small business owners and township entrepreneurs, which kind of people have never met? But in his opinion, these people have a common problem, or a common problem for all people in China, that is, they think that I am an uncle after spending money, and I like a layman to command an insider.

These people obviously have not learned the knowledge of marketing and publicity, and as soon as they come up with a bad idea, they think that this idea is the best idea in the world, and then insist on implementing it to the end, but for the opinions of their professional teams, they think that they are too old-fashioned and uncreative, so they often can do things well, and they mess up because of this. These people don't know, old-fashioned. It shows that the method is stable and practical, and how easy it is to innovate? Many innovative moves look glamorous, but they are useless.

And now the promotion of "Terminator". In his opinion, this is the case.

"No,"

Duane shook his head, very stubbornly sticking to his decision, "Just do as I say." ”

He could easily guess Shi Fengming's thoughts, actually. He also hates the practice of the layman commanding the insider, but now he, the layman, has to command the insider, because the opponent he is facing now is "Myth".

Maybe do what Shi Fengming said, or be able to promote steadily and steadily, step by step, and harvest a good publicity fruit when it is released, but what does he want to do steadily now?

From the perspective of hardware conditions in all aspects, "Terminator" is not as good as "Myth", and following the traditional routine and "Myth" step by step is just slowly dragging yourself to death, in this case. He can only win by surprise, and the investigation of the past two days has also proved that his propaganda method is effective, but he has taken a little crooked path, and it is still too late to remedy.

Shi Fengming adhered to his professional ethics and persuaded two more sentences, but Du An was always stubborn to follow his own way, and finally he saw that Shi Fengming seemed to have finally given up the idea of persuasion and began to discuss the specific implementation plan with himself.

After the discussion was completed here, according to Du An's principle of being quick and fast, the order was immediately conveyed there, so thirteen first-tier and quasi-first-tier city city residents. When I woke up, I realized that something seemed wrong.

The little white-collar workers walked out of the house, rushed to the breakfast stall to buy an egg cake, and ate it as they walked. Along the way, they always felt that something was not right, but the tight work schedule made it impossible for them to stop and think about it. It wasn't until they entered the subway station, crossed the gate, and waited for the subway while munching on egg cakes by the side of the tunnel, that they accidentally looked up and stopped on the wall-mounted advertising board opposite. I finally found out that something was wrong, and the place was still a sign like before, alerting that there were dangerous people crossing the haunt, and the general public was asked to contact the Time and Space Administration, but unlike before, now the wanted person on it has changed.

changed from the big man I didn't know to Chen Kun.

This is Du An's adjustment strategy: he didn't want Chen Kun before, but wanted Su Yun, because there are few people who know Su Yun, and if Su Yun is wanted, people will not easily recognize who this is, which can make the wanted have a sense of reality and create a real atmosphere, but he also has a disadvantage in doing so, that is, people can't see what this advertisement is promoting. And now if it is replaced by Chen Kun, it will be different.

In the film industry, Chen Kun and Su Yun's popularity should be about the same, both are newcomers, but in terms of overall popularity, Chen Kun is far from being comparable to Su Yun, because he is a TV star.

1.3 billion people in the country, not everyone will go to the movies, in fact, the proportion of people who can watch movies in the national population is very small, take "Fly Over the Asylum" as an example, "Fly Over the Asylum" has a total domestic box office of 630 million, according to the current ticket price of 13 yuan, the total number of moviegoers is more than 48 million, deducting some die-hard fans who have watched the movie repeatedly, in fact, the number of people who have gone to the movie and watched this movie may be less than 40 million, compared with the total population of 13, this number is really pitiful. But that's it, "One Flew Over the Asylum" is already a successful movie.

Television, on the other hand, is different.

In today's China, except for some remote mountainous areas, basically every family has a TV, and everyone watches TV every day, and the popularity of TV stars covers a much wider area than that of movie stars. This is like talking about national popularity, Zhang Yi is definitely not as famous as Xiaoyanzi Zhao Wei, so now that he is replaced by Chen Kun, the effect is immediately different Although he is not as well-known as Zhao Wei, he is also known to everyone.

Citizens across the country have looked at the notice board for half a month, and those who know Su Yun naturally know that this is the propaganda advertisement of the movie "Terminator" after checking it, but they don't know Su Yun's, they are about to be able to memorize the entire warning word for word, but they still don't know what this notice board is The propaganda advertisement, they are always unhappy, as if there is a villain who has been scratching.

And at this time, overnight, the sign suddenly changed, changed to another person wanted, and this person they all looked familiar, and after thinking about it carefully, they immediately remembered that this is not the Chen Kun who played "The Family of Gold Powder"!?

Aha, these people who don't know the truth have been holding back their strength for half a month and finally found a place to vent, they returned home after work and immediately couldn't wait to inquire about Chen Kun's recent information, what TV he acted in, what movies he participated in, what activities he participated in, whether he released an album or something, just to solve the confusion that they had been holding back for half a month.

In addition to the changes to this alternative advertisement, the promotion of other aspects of "The Terminator" is still being carried out in an orderly manner, so these viewers can easily find out the relevant information of "The Terminator", and they also saw Su Yun and Chen Kun on it, so they knew that the notice board that had plagued them for half a month was the promotional advertisement for the movie called "The Terminator".

This advertisement has made them obsessed with it for half a month, and they have already developed feelings, these people want to know more, so they looked up on Baidu what the origin of this Su Yun, who has been wanted for half a month, went to the official website of "Terminator" to view more movie-related information, and inquired about the release date of "Terminator......

“…… The number of daily views on the official website reached 300,000 yesterday, an increase of 400% compared to the day before yesterday. Among Baidu's one-day hot words, the daily search volume of 'Chen Kun' and 'Terminator' was 670,000 and 490,000 times respectively, rising 39 and 27 places respectively in the one-day hot search list, and now ranking third and sixth respectively in the one-day hot search list......"

In the conference room, everyone sat around the oval conference table, quietly listening to the slender female employee report yesterday's statistics.

Du An's eyes focused on the screen projection behind the female employee, and Shi Fengming's eyes roamed back and forth on Du An's body from time to time, with unconcealed surprise in his eyes.

With the errand director's insistent order conveyed, the promotion of the movie "The Terminator" changed the previous decline, as if a spring breeze came overnight, the audience's enthusiasm was instantly detonated, and all kinds of jù soared!

From these numbers, it is not difficult to see that the audience is very enthusiastic about this movie, and unlike the traditional passive acceptance, this time it is the audience who takes the initiative to understand the movie, which is the most commendable! This means that these audiences who take the initiative to understand this movie, if they want to go to the cinema next month to watch the movie, then they are at least 70% likely to choose to watch "The Terminator", and among them, there are many people who did not plan to go to the movie, will become likely to go to the movie!

Shi Fengming looked at Du An's eyes gradually complicated, and finally sighed silently: This guy, what kind of director is he doing with such talent? It's really a waste not to do Guangxuan.

But immediately he was amused by his own idea: people become directors, and they earn hundreds of millions of dollars after filming a drama, how many years will it take to earn this number after doing Guangxuan? Thinking about it like this, I feel much more relieved: It's better to be a director, otherwise, if this guy comes to grab food from them, life will be really sad.

The people of the whole country who have been bombarded by inexplicable advertisements for half a month, with the replacement of advertisements and the emergence of acquaintances, enthusiasm has been collectively detonated at once, and more and more people have not fallen behind other channels to learn about "Terminator", and the publicity has been done in a decent manner.

Not to mention anything else, Guangchong's ingenious advertising method is also worth it.

The number of views on the official website is growing steadily, the daily search volume of Baidu is rising, the promotion of TV programs is keeping up, and the exposure of print media is constantly ......

In such a state of full swing, June has passed, and July 8 is coming. (To be continued.) For mobile phone users, please visit wènhttp://mnet

http://mnet