Chapter 57: Hello, Tao Xiaohua
"Welcome, hello Miss Tao, the general manager told me to treat you well, I can be regarded as looking forward to you. Chi Yunxian smiled and shook hands with Tao Xiu to say hello, then turned to Dong Qingming and Wang Nuo, and said in a loud voice: "Please sit down, I will pour you tea." ”
Chi Yunxian didn't even ask the names of Dong Qingming and Wang Nuo, and quickly arranged for Wang Nuo and the three of them to sit down, and he personally helped the guests take the quilt and pour tea, and sighed at the same time: "It's really unfortunate, I originally took a whole afternoon, but the news I got just now is that the city leaders have an event to arrange here in the afternoon, and we may have to make a long story short for this meeting." ”
At first glance, this sounds fine, but even Wang Nuo, a newcomer in the workplace, knows that it is a pretext, what city leaders have activities to arrange, what activities? There is not even a specific name, and only a three-year-old child will believe it.
And Chi Yunxian is the manager of the public relations department, if he really has something, he will arrange for a deputy manager to be present, and the general direction will be negotiated, and the details will be handed over to the deputy manager to discuss, which is also a very appropriate way.
Fools know that Chi Yunxian has not seen the guest yet, so he has made up his mind to send the guest.
"Come on, come on, taste the tea sent by colleagues in Jiangsu and Zhejiang, and we will talk while drinking tea. Chi Yunxian has always controlled the initiative of the conversation, but he was a little helpless in his heart.
Hujiang Hotel is a chain brand, but most of its popularity and customers are concentrated in Shanghai, Jiangsu Province, Jiangsu Province, Zhejiang Province and Anhui Province, that is, it is not a global hotel chain, or even a national hotel chain.
It is not impossible to use charity to shape the corporate brand image, but Chi Yunxian prefers to be a charitable organization in the surrounding area, rather than a relief object for the Water Purification Project Charity Fund in central and western China.
What's more, Chi Yunxian doesn't think that doing charity can make the hotel get more than he pays, so he has his own little abacus, that is, donate or donate, but he will donate very little, and then he will use this donation to embellish some of the hotel's publicity plans.
In other words, Chi Yunxian made up his mind to control costs and amplify benefits, and in order to save time, he even canceled the introduction of the Water Purification Project Charity Fund, and directly talked about "cooperation" with Dong Qingming.
"We will shoot a public service announcement in the short term, and we can add the name of Hujiang Hotel at that time, Manager Chi, this public service announcement film will be broadcast on at least three satellite TVs. ”
"We also have a lot of activities, and the participants are enthusiastic philanthropists from all walks of life, and the Hujiang Hotel can hang billboards. ”
"Participating in charitable acts is a huge help in improving the company's image, and the water purification program has a great relevance to the hotel industry. ”
There was not much time, Dong Qingming could only pick the key points, and what made Wang Nuo feel stunned was that Chi Yunxian's final answer was too unexpected, and the amount he gave was...... Lakh.
Yes, a dignified five-star hotel, after getting the advertising rights in public service announcements and charity activities, Chi Yunxian is willing to give 100,000 yuan, and his reasons are also very sufficient.
"Hujiang Hotels & Resorts didn't have enough budget for PR and advertising, and we needed to meet the strategic goals set by the board, and to be honest, we didn't have a lot of money and energy to change the original communication plan. Chi Yunxian directly proceeded from objectivity, saying that they were very poor, and there was no way to do this kind of thing.
"This 100,000 yuan is the largest amount I can spend, don't worry, I will enter your fund's account in the afternoon, and now ......" Chi Yunxian raised his hand and looked at his watch, with a hint of apology on his face.
Wang Nuo feels that this matter is going to be yellow, and it seems like a lot to get 100,000 yuan, but it is definitely far from completing Dong Qingming's goal.
100,000? A multiplier may not be enough.
Wang Nuo can be said to have no experience in this kind of charity fundraising in the face of enterprises, and he feels that he should have failed so far today.
However, many years later, Wang Nuo will not forget today's Tao Xiu.
"Manager Chi, can you give me a little more time?" Sensing that Chi Yunxian was going to "slip away", Tao Xiu suddenly interjected.
If Dong Qingming said this, Chi Yunxian would definitely shirk it directly, but Tao Xiu was the key person who knew the general manager of Hujiang Hotel Group and facilitated this meeting. ”
"In the eyes of some people, the fundraisers of our charity are like beggars. Tao Xiu's words were not shocking, which directly made Chi Yunxian's face look embarrassed, but when she smiled, the office seemed to brighten: "Yes, we are beggars." ”
"Some people bend their knees just to survive, and some people bend their knees in their hearts just so that more people can survive. Tao Xiu smiled and said slowly: "From a philosophical point of view, our pursuit of life is just to make the world the world the world we want it to be. ”
"So we make money, we fall in love, we get married, we have children, so we do charity, we are not noble, we just don't want the world to be too far from our expectations, whether we do charity or not, we are all the same. ”
"You donate one dollar, we are grateful, you donate a hundred yuan, we are grateful, you donate ten thousand yuan, we are also grateful, we are not grateful for money, but to find a group of spiritual resonants, and together to make the world closer to our expectations and thanks, and make efforts. ”
In the same persuasion, Dong Qingming used a win-win approach, and objectively talked about the benefits of charity, but charity has never been like this, in Tao Xiu's understanding, charity is the efforts made by a group of "spiritual cleaners" to change the world.
We're all the same, you make money to make a living, you want your world to be a world where you can get rich, and you want the world to be the world I want it to be.
"Charity is not an end, maybe under the current rules, charity can achieve certain commercial purposes, but if you do good purely to achieve commercial purposes, you will feel that you have lost, and it is very strange that if you do not do good purely to achieve commercial purposes, you may earn it, because ......"
"Corporate culture and corporate image are not a material, it is a thing that exists in people's perception like charity, so I think you have overlooked the impact that this event can bring to Hujiang Hotel. ”
"It can not only be a part of the business card of Hujiang Hotel, but also the identity of hotel employees, customers, and the public, which will inject a warm current into your corporate culture and strengthen your cohesion. ”
Tao Xiu went from fiction to reality, and his eyes were sincere, which made Chi Yunxian feel a little ashamed, and the latter couldn't find the words to refute.
Tao Xiu just showed the attitude of "you can succeed if you do it seriously", the difference is only that she is beautiful, and she also shows the beauty of her soul, and she is very objective, quite a philosophical outlook on life.
What can Chi Yunxian do? He is also very embarrassed.
Wang Nuo also had a sense of amazement at Tao Xiu's words, he always felt that in addition to Tao Xiu's beauty, there were attractive places on his body, but this place, the first time he saw it, was "clear mind" and "pure".
In the very fucked-up phrase of the philosophical concept, it is Tao Xiu who knows "what I live for".
But Wang Nuo also saw clearly the little tricks that Tao Xiu played in this passage, a little playful and cute little tricks, this may also be part of Tao Xiu's attitude towards life, she is not pedantic, nor is she a virgin.
"Hello, Tao Xiaohua. Quietly looking at Tao Xiu with a smile on his face, Wang Nuo quietly said hello in his heart, as if he was meeting for the first time.