"Inception" has whetted people's appetite from the beginning of publicity, first of all, Song Zheng and Fan Bingbing collaborated for the second time after "No Thieves in the World", this gimmick alone is big enough.

Who in the circle doesn't know the relationship between Lin Xinru and Fan Bingbing, and the former Huanzhu sisters broke up inexplicably, even to the point of not getting along with each other.

During the last promotion of "No Thieves in the World", Lin Xinru, as the proprietress of the 1+1 company, did not participate in the whole process, not even the premiere, but in private, the confrontation between the two has never stopped.

Now that Fan Bingbing is cooperating with Song Zheng again and starring in a new film, it is estimated that these two women should fight again, whether it is the media or ordinary melon-eating people, they will never get tired of watching this kind of tearing drama.

In addition to the war between the two women, there is a more attractive attraction, that is, during the filming of the movie, Song Zheng angrily scolded Spielberg.

At that time, Song Zheng spoke out, which directly led to the withdrawal of Lionsgate Pictures, and also experienced a lot of turmoil in the crew, and now that the movie has been made, the audience is also eager to see what Song Zheng filmed?

Then there is the alternative promotion method of "Inception", other people's movies, in addition to releasing a few sets of wonderful trailers before the release, the main creator of the movie is always secretive about the plot, and uses this to attract the audience into the cinema.

But "Inception" did not take the usual path, in the early publicity stage, Song Zheng talked about the plot of the movie, for fear that others would not know what the movie would play, and he hated to carry out a popular science education for the whole people.

For Song Zheng's abnormal behavior, it is estimated that 80% of people will think: This grandson is crazy, right!?

If someone else plays this level of spoiler, they will definitely be cursed to death by the whole family, however, the problem is that Song Zheng himself is the director, and "Inception" is still invested by someone's own company.

Song Zheng is playing like this, is he afraid that he will make money, or what?

The plot has been shaken off by him, how many people go to the cinema to watch such a movie that even the plot development is clear?

Facts have proved that such worries are unnecessary, the more Song Zheng said, the more curious the audience became about the movie, and on the day of the premiere, the attendance rate of major theaters in Yanjing reached ninety.

After watching the movie, people know why Song Zheng has so much courage to release the plot before the movie is released, and the dare lover is not worried about spoilers at all.

In some movies, the audience can guess the development trend of the plot after watching the beginning, and some movies, even if they see the end, they may not really dare to say that they understand, but they do not feel confused, but some settings in the plot will attract more audiences to walk into the cinema again and again until they really understand the location.

Inception has such an appeal.

The appearance of this movie also proves from one level that the existence of some directors is to prove that most directors are just working, not creating.

For example, Song Zheng, who filmed "Inception", his existence is, in a sense, proving that 99.99% of directors lack imagination.

So "Inception" became popular, from the release on the second day of the first lunar month to the box office of the movie exceeding one billion, "Inception" only took a week, compared with Wolf Warrior, this result seems a little worse, but "Inception" is a science fiction movie, and science fiction movies in China have always lacked a market.

There have been domestic directors who have shot sci-fi movies before, basically without exception, all of them have encountered Waterloo, and after the release of "Inception", it can show such a strong market competitiveness, which is enough to prove the charm of this movie.

But even if it is an attractive movie, the box office will decline after a week of release, of course, except for the perversion of "Wolf Warrior", but after "Inception" entered the second week, the box office not only did not decline, but showed an upward trend.

The reason for this situation still comes down to the attractiveness of this movie, many viewers who have watched "Inception", after watching it, will recommend this movie to their friends as soon as possible, and for those friends, the most attractive recommendation is "I don't understand".

It's just such a simple sentence, I don't know how much curiosity has been aroused.

You can't read it?

If it's me, then of course I can understand it!

The reason why more and more people are entering the cinema is mainly to prove this, to prove the superiority of their IQ!

Everyone always has to prove that they are better than others, and watching movies is no exception.

The result is often that when I really walk into the screening room, after watching this movie, I am sad to find that I don't understand it.

There are also many people who willingly walked into the former theater again and contributed to the box office of "Inception", completely because they thought they understood the movie, but they found that they couldn't understand the movie reviews of the cow, and after being hit hard, they had to watch the second make-up class.

Regarding the plot, it is actually not difficult to understand, Cobb is a dream thief, or someone who can understand the secrets of other people's hearts by entering their subconscious, and he missed a dream operation against Japanese energy tycoon Saito. Saito asks him for help with a task more difficult than an inception, which is to implant an idea into the brain of another energy tycoon's heir, and the idea is simple: dissolve the energy conglomerate and eliminate competitors.

This is not an easy task, and Cobb agrees to this mission because he wants to avoid being chased by his employer after the mission fails, and because he wants to go home and be with his children.

In order to achieve the goal, Cobb formed a team, and there is a key person in it who is the genius girl dream designer, that is, the character Adney played by Fan Bingbing, the reason why he chose a genius girl Adney to help create a dream is because Cobb has a sense of guilt for the death of his wife Melen, so he can't choose to dream, because as soon as he dreams Meren, he will come out to destroy, hoping that he will go to the dream created together with her and never come out again.

They have to design a three-layer dream world, that is, they have to dream in the dream, continue to dream in the dream, and then travel back to reality together.

As a result, when he entered the first layer of the dream realm, he ran into trouble, and the target person was actually trained in anti-theft, which made Cobb immediately run into big trouble.

In short, this dream does not go well, Saito is seriously injured, and the only way out is to move on to the next layer of dreams, which completely dispel the subconscious of the target person.

It was only when he entered the second level that Cobb made everyone aware of how dangerous this was a mission, and he never told everyone on the team the truth.

Entering the third layer encountered an accident, Adney proposed to enter Cobb's fourth layer of dreams, in this dream, Cobb took Adney to him and Mellen to create a virtual world, a virtual world that only the two of them had entered, of course, because Saito died for a short time, Cobb also had to enter the limbo level of dreams.

And then it's crackling, messy, and finally happy ending, look at how clear the coherence is, as long as you have a little bit of logical thinking can understand it, but the question is, is this story really as easy to understand as it seems?

Most people think they understand after watching it for the first time, but before they get out of the movie theater, they can't wait to go in again and watch it again to see if it is what they thought it is.

As a result, watching it over and over again, the box office of "Inception" continues to increase, and the audience is still far from completely cracking this dream.

Watching this movie, the higher the IQ, the easier it is to be trapped, and then it is like drilling the tip of the horns, awkward with yourself, and the more you think about it, the more confused you become.

One of the more concentrated problems is that after watching "Inception", many people want to know, did Cobb come out in the end, if the gyroscope did not stop, it was in a dream, because in the dream the gyroscope will not stop, if it stops, it is all happy, this spinning top means that you have entered a new dream, this is Saito's dry, or the girl Adney did, or is Cobb willing to weave a new dream for himself after knowing that he can't come back?

This is an intellectual question for all audiences in "Inception", and everyone should be crazy about it.

In the follow-up publicity, as a director, Song Zheng was also asked this question by many people, before the movie was released, Song Zheng was crazy about spoilers, but at this time, he sold Guanzi, and the answer he gave was even more maddening: Is this a dream or the truth, everything depends on the audience.

Some people also asked Song Zheng whether a movie with this theme would be made into a series like "Hurricane Rescue", which shows the huge attraction of "Inception", and someone has already started a sequel when the movie is still being released.

This is the difference between a really good director and a so-called good director, a really good director shoots one, and the audience expects that there are two, and the so-called good director shoots one, and the audience loses interest in reading even A or A behind him, maybe this kind of director is more suitable for A A.

What's really remarkable about Inception is the process of compiling it, it doesn't just provide an inspiration for everyone to understand, "Wowhahahaha, are you confused by dreams, do you also think my movie is profound", but provides a mellow and perfect movie.

How to edit, how to depict the special effects, how to grasp the rhythm, the requirements of sound effects, the proportions of various details, think about it, just analyzing the movie itself is already very troublesome, how to make up the specific sub-scenes of this movie, how to arrange the actors to make it out, thinking about it is enough to make people breathtaking.

Shake off the subconscious of the most eternal entanglement of human beings and dreams and realities one by one, and then create a mysterious idea.

Unfold this mysterious idea, build a complete logical world, and then establish the rules of this world, and do a good job of the contact between the layers, if it only ends here, many screenwriters and fantasy artists are capable of doing it.

However, according to the rules of this world, the plot of Cobb is perfectly embedded in it, the knot between him and his wife, some key contradictions between him and the world system itself, the preparation of a suitable plot, the creation of Saito and the tasks he has to complete, the creation of the ultimate target character and his father, according to the connection between the layers, to create the key classic plot, the first layer of the dream car fell into the water, the second layer of the dream hotel is weightless, the third layer of the dream is fighting in the snow, the edge of consciousness, etc., with a large number of dazzling and skillful skills, people are dazzled, but also pleasing to the eye。

Create all kinds of suspense at the beginning, plus a mission to show the world view, look around for companions to join all kinds of tidbits, by the way, completely introduce the world view, enter the task is the main line of the plot, entangled suspense countdown, and end with a variety of foreshadowing collective display functions.

The best thing about "Inception" is that it summons a series of thoughts that the audience has thought, watched, and feared, and subtly implants this idea into the audience's mind, making the audience begin to doubt dreams and reality again.

Therefore, "Inception" was successful, not only in terms of success at the box office, but also in terms of word-of-mouth.

Of course, no matter how good a movie is, there are always people who speak the opposite tune, which is also the norm, after all, everyone praises, it seems too unreal, and someone must always stand on the opposing side to easily cause controversy.

"Inception", as the most successful science fiction film in the history of Chinese cinema so far, is indeed too monotonous if there is less controversy and praises of virtue.

It's just that those who disagree are really difficult, because it is really difficult to find the bad things about this movie, and to dig out the bad things from the movie itself, you must first understand it.

But "Inception" is too profound, so that many keyboard warriors can only cry out in vain if they want to attack from the movie itself, and all they can dig out is the relatively thin place in the plot design.

For example, one of the reasons why Cobb accepted Saito's mission was that he was worried that he would fail the previous mission and be hunted down by his employer, but in the whole film, he didn't see that the employer didn't chase him, but he took the initiative to go to the employer's territory and invited a few good helpers, who helped him settle it? A group capable of assassinating Saito shouldn't be able to be settled if Saito wants to protect it, right?

In addition, it is too smooth to enter the dream of the ultimate target, a person who owns a private jet, actually has no personal bodyguards, and as soon as the private jet is broken, he casually gets on a flight controlled by a competitor, this heir's IQ is not high enough, but the IQ of this group is too low.

There is also trouble when you enter the first layer of dreams, the target person is actually trained in anti-theft, which makes Cobb immediately in big trouble, in the eyes of those keyboard warriors, the beginning of this dream story is very clumsy, the heir who controls half of the share of the energy market, actually has to undergo anti-theft training, got off the plane and can wait for an unknown taxi, and what's worse is that as soon as he is kidnapped, he runs out of the subconscious countless bodyguards flying car shootouts, just the shooting posture in the film, the bullet is not long at all, such a way of playing, this is to protect him, or to kill him？

And then there is the dream of the hotel, which is logically easy to understand, but the loophole is that since it is weightless, even if it explodes, it can't create a kick effect, and the ghost knows how to fly when it's weightless?

After entering the third layer and encountering an accident, Adney proposed to enter Cobb's fourth layer dream, the problem is that the entry of these two levels does not seem to require medicine, and when he enters it, he enters, and Saito is still so old after entering.

The problem is that it has been 50 years since Cobb also entered the limbo layer, so why hasn't he been old?

These are summarized by the keyboard man, and the so-called loopholes in the plot setting are, of course, also questions that many viewers have after watching the movie.

Song Zheng does not intend to give an explanation for this, on the one hand, many seemingly loopholes are actually special plot settings, and these puzzles need to be found by the audience and let the audience explain it themselves.

On the other hand, it is necessary to condense such a huge virtual world and the stories that take place in the virtual and real worlds into a two-hour movie.

I'm going to have a little loophole, it's so hard that it shouldn't be!?

To put it more clearly, in the movie "Inception", Song Zheng is copying Nolan throughout the whole process, even if Nolan participated in the middle, and according to the design of the story, he gave some answers he thinks, but in the end, Song Zheng is not original, and he doesn't know what is going on with many things.

Maybe Nolan's original version was negligent, or maybe Nolan's setting is unfathomable in itself, and ordinary people can understand it!

In any case, the success of "Inception" is an indisputable fact, and the movie has entered its second week of release, with a cumulative box office of 2.2 billion.

Released at the same time as "Inception", several other films participating in the Lunar New Year war were either painted early and ended miserably, or they were barely maintained, such as Feng Xiaogang's "1942".

Judging from the box office, "1942" was released for two weeks, with a cumulative box office of 530 million, which seems to be a good result, but considering that the total investment of "1942" has reached 400 million, according to the current trend, even if "1942" can last online for a month, it is a sure thing that Huayi Brothers will lose money.

In the previous life, after the release of "1942", the cost was recovered, plus the income from other cities, and a small profit, but now it is obviously very difficult, after all, it has been released for two weeks, and the box office has not exceeded one billion, and it is obviously unrealistic to expect that "1942" will explode in a small universe next, not to mention that "Inception" is crazy squeezing the box office share of "1942" online.

Song Zheng was unintentional, but in this competition, he pressed his good buddy Feng Xiaogang fiercely.