Chapter 937 - A Record That Shocked the Industry
At 9:30 a.m., Su Ningyi's turnover officially exceeded 100 million yuan.
At 12 o'clock, Su Ningyi's turnover exceeded 400 million yuan. Pen × fun × Pavilion www. biquge。 info
At six o'clock in the afternoon, Su Ningyi's turnover exceeded 600 million yuan.
At this time, in the headquarters of Su Ning Yigou, it has completely become a sea of joy.
Although most of the customer service staff are still busy communicating with consumers on the computer side, patiently guiding them to eliminate all kinds of worries and distrust about e-commerce, but in the air, there is a burst of excitement and carnival everywhere.
Today's results can be called a miracle in the history of home appliance sales in China.
In less than a day, it is just a website, and it actually has sales of up to 600 million, Rao is Su Ning's own person, and when he saw this number, he couldn't help but be taken aback.
At this time, not only the major rigid demand for electrical appliances, such as TVs, refrigerators, washing machines and other air conditioners, all the inventory products have been almost completely sold out, even many long-standing inventory products, in the traditional home appliance shopping malls are recognized as difficult to sell electrical appliances, under today's huge preferential margin, smoothly sold, to achieve the transformation of funds.
Especially near summer, it is the peak season of air conditioning demand, and today's one-day time, the entire Su Ning Yigou brand air conditioner sales totaled 48,000 units, this data, even completely shocked the major air conditioning manufacturers, although for so many years, as a domestic home appliance giant, Su Ning has always maintained a good cooperative relationship with them, and the sales volume is also very huge, but there has never been such a crazy time, even in the hot summer in previous years, the sales volume has not reached such a height.
And today there is a very peculiar phenomenon, the same is also talked about, after 15 o'clock in the afternoon, almost all the popular products in the page have been sold out, into the pre-sale mode, but even so, still can not resist the enthusiasm of consumers, even if it is just pre-sale, in the face of today's extremely affordable price, they also did not hesitate to choose to wait, the most exaggerated of which is the air conditioner, a certain brand of air conditioner, because it is too popular, the scheduled delivery time, even scheduled to half a year later in December, but even so, consumers are still like a succession of the general payment of money to order。
In fact, the madness of consumers is not unreasonable,After all, today's Su Ning Yigou made this home appliance shopping carnival,The prices of all kinds of household appliances in it,For consumers,It's simply irresistible,Especially some high-end products,For example, large-size TVs or high-end air conditioners,There are even thousands of yuan in price reduction,It's really jaw-dropping,Let them feel,The original unacceptable luxury,It seems to have reached a point where they are within reach,Let them finally choose to place an order after careful consideration。
But even at such a price, there is still a very objective profit margin for Su Ning, on the one hand, the e-mall has a cost advantage that traditional stores cannot match, plus a lot of high-end products, itself has a considerable profit margin, coupled with today's huge volume, so that Su Ning Yigou even if it seems to be a large discount like bloodletting, but it still makes a lot of money.
At 0:17 a.m. on June 2, Su Ning Yigou officially announced through Leku's official Weibo: In this home appliance shopping carnival shopping activity, Su Ning Yigou officially launched on the first day, with a 24-hour turnover of more than 750 million yuan, and more than 300,000 orders on the first day!
Originally, for Su Ningyi's online event, both the industry and major media maintained a strong attention, and as soon as this news came out, it suddenly shocked the entire home appliance circle, and people couldn't help but be dumbfounded, wondering if they were hallucinating.
24 hours of 750 million turnover, this is in the history of home appliance sales in China, absolutely has never been a record.
"It can't be!"
When the news reached Huang Yu's side, this was the first thought that flashed through Huang Yu's heart.
This is 750 million, not tens of millions, compared with the current more than 700 stores in Guoliang across the country, but there are few sales, this time Su Ningyi's carnival is simply a naked mockery of Guoliang's strategy.
What is the number of stores? The number of stores is not as good as yours, but we still have other ways to make up for this gap, and Su Ning at this time used such a result to tell Huang Yu.
"Hmph, even if you can sell so many household appliances, I want to see what method you use to deliver them to customers!" Huang Yu seemed to be a little unwilling to admit defeat and thought in his heart, this is the only psychological comfort he can find at this time.
Huang Yu's statement is not unreasonable, you know, such a huge order, tens of thousands of goods, and most of them are large volumes, large weight, for any express company, is a very stressful thing, in a short period of time to transport these goods to the hands of customers, it is definitely an incomparably test of capacity.
Not only that, the home appliance industry is different from other express products, home delivery is a must be done, because consumers have no way to take home appliances themselves.
In this way, it is an incomparably huge challenge for any express logistics company, which is why the B2C of the home appliance industry has not been favored, and it is the lag of logistics that limits its development.
Because since the launch, Su Ning Yigou has been implementing the service concept of next-day delivery, so those industry peers who can't make fun of them, after seeing the extremely shocking results of Su Ning Yigo's home appliance shopping spree, can only focus their attention on Lejie, and want to wait to see Su Ningyi's joke at this point.
What can you do if you have so many orders? If it can't be delivered to users in time, the success of Su Ning Yigou is still a joke, and what qualifications does a company that can't even fulfill its own main service commitment have to boast about its achievements?
Even if there is only a little flaw, at least at this time, it can make them have a little psychological balance in their hearts, so that they will not be envious, jealous and hateful there.
Not only these competitors, but even Zhang Jin himself, after spending the incomparable surprise when he got the news at the beginning, also set his worried eyes on Lejie, he knew that whether Lejie was powerful or not was directly related to whether Su Ningyi's first shot could be fired this time, and for a while, the focus of everyone's attention was all focused on Lejie......
Today's second update!
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