Chapter 812: The Storm That Hit the Heart (1)
Miranda smiled bitterly and shook her head: "This year, it has already been held on the New Year's Day, and if it is held again, it is estimated that many people will also be resistant." ”
It's like shaving a sheep, just shave it twice a year, and the sheep will be unhappy if they shave too much.
The money of those rich people is not blown by the wind, and the rich group may donate money to several charitable organizations at the same time, and it is impossible to take care of only one of them. And the more middle class, most of them donate a lot of money every year, and they can't take out more to do charity, after all, they also have to live.
"What then?" everyone worried.
Miranda slapped the table: "There's no reason to worry about me alone, this is the old guy's doing, I have to let him be responsible!"
So, Osveld received her call and then yelled out after hearing the words from the other side.
"What? Because Lyra's work is too good to pick out, can't you just use it all?"
The old man shouted fiercely, but in fact, he had already laughed with a wrinkled face. His granddaughter has raised her face again, can he not steal the fun? Can't pick it out? That's right! How can his granddaughter's works be picked and thinned casually, they must all be excellent!
Miranda could know his expression even if he couldn't see it: "Don't pretend to me, don't think I don't know that you're going to grin your mouth to the root of your ears." I don't know how you're so lucky to have a granddaughter like Leila, she's nothing like you!"
This made the old man unhappy: "What's not like it? It's like a mold carved out of a mold with me, okay?"
Seeing that the topic was about to be distorted, Miranda did not dwell on such boring questions with him: "I'll talk about it later, but now you can talk about what to do!" The ten advertisements that Laila gave all worked very well, and it would be painful for us to give up any of them. You've got to settle this. ”
"How can I solve it for you?" the old man snorted coldly.
"Do you know how to help solve it, or will your precious granddaughter's hard work be discarded?"
Of course Osvid knew what she was thinking, didn't he just fancy the little media resources in his hand?
"Of course, it's okay for me to donate a few advertising spaces, but I can't donate them for nothing. ”
That's what Miranda wanted to hear: "I'll put Layla's name on the ad!"
Generally speaking, this type of advertisement will not include the name of the designer when it is advertised. She added Leila's name to mean that it would spread throughout the charity's activities. In this way, Leila's overall image will inevitably rise, and there will be many benefits to her own social impact.
People who have reached a certain level of assets no longer care less about how much money they make today, but more concerned about their status and image in society. Why do so many wealthy people either donate to charitable organizations or simply set up their own charitable foundations? It is because this is beneficial to their own image and status.
Leila was already rich, and Osvid was not worried that she would go hungry after her own death, and naturally cared more about her personal image.
Miranda knows what he thinks and doesn't mind letting her charity society be Leila's steps. And she knows very well that they still have an advantage in this matter, and when it comes to topicality, ten charitable organizations like them can't compare to one Leila. Look at her just choosing a name for the movie and making a fuss, countless fans are constantly discussing. One can imagine how much extra attention they will get because of her presence when their PSAs start to be promoted.
For every more person who sees their ad, one more person who needs help is likely to be available. All in all a good thing, isn't it?
In this way, the two successfully negotiated the conditions. Anyway, he also has the heart to do charity, so Osvid simply gave more advertising space and contributed a few good programs to help them build momentum. He doesn't have to guess to know that the advertisement will definitely cause a lot of shock after it is released, and the impact caused by his granddaughter will definitely attract a lot of media attention at that time, and there is no reason for him not to take advantage of such a good opportunity.
From this point, it can be seen that the old man said that he and Leila were printed in the same mold, which is really right. There are really many places where the two are very similar, such as they both like to kill two birds with one stone, or three or four eagles with one stone, and for example, both of them must go to their own homes first when they see the benefits.
The place where Laila chases the old man is that she is still young and has little life experience. When she reaches the age of the old man, I believe that she will not be worse than the current Osvid.
The next day, a public service announcement was placed simultaneously in the best advertising positions in several media outlets owned by the Moran Group. Although the materials published are different, the theme is the same, that is, against domestic violence.
It is normal to say that it is normal to make such public service announcements on the eve of International Women's Day, but with the all-round promotion of media and roadside advertising, the sensation caused has gradually become bigger.
Shock!
Shock to the heart!
Whether on the street or in the press, the images printed on the advertising boards can make those who see them feel the impact of the face.
When Leila was thinking about this theme, she wanted to use some impactful images to make people feel the pain that this event can bring.
What is the most impactful thing? She had the answer when she saw the photos of the victims on those profiles, and that was the pictures of the injuries. Bloody wounds, bruises, and painful and desperate eyes.
Leila uses a contrasting approach, with a healthy and beautiful woman on the left and the same woman on the right, just beaten and scarred.
The contrast is so terrible that you can't ignore it.
There are several photos of Leila in this series, there are comparisons of adult women, and there are also comparisons of children before and after injuries. Especially children, those wet eyes are as cute as angels when they smile, and when the same eyes are filled with tears, they arouse everyone's sympathy and pity, and of course, the most is anger.
What kind of person can use such brutal means to deal with beautiful women and delicate children?
There is no doubt that such a PSA was successful and managed to attract widespread attention. At first, people focused only on the victims in the pictures and discussed the horrors of domestic violence. But when Leila's name was found in the picture, people realized that this series of public service announcements was actually from her.
Leila again?!
I don't know how many people have such a thought in their hearts at the same time. Not long ago, HGD's advertisements were still dominating the screen, and now the public service advertisements are coming again?