As a film director, he doesn't rely on fame to eat, how can he be so easy to get on the news? In this way, he is reported in a concentrated manner from time to time, so how can those stars who rely on fame to eat be embarrassed?

And this public service announcement is so heart-wrenching that kind people can't even look directly at those terrible scars. Especially next to it, there is a contrast that is bright and shining when it is normal, which makes those scars look shocking.

Some text has been added to the image, and in addition to the name of the designer written on it, some relevant data has been added. The data is verifiable, absolutely not exaggerated, but also absolutely terrifying. People can't believe that in the United States, the most powerful country in the world, there are such shady corners hidden in such shady corners where they can't see.

While everyone was shocked by the pictures on those public service announcements, no one thought that this was just the beginning, and that an even bigger storm was about to rise.

The next day, in all Moran's media, a series of anti-domestic violence public service announcements were once again published in those prime advertising positions.

Unlike yesterday's frightening scars, today is a more intuitive way of expression. One by one, hateful-looking men opened their mouths and a strong arm stretched out of their mouths. Some clenched their fists, some waved their palms, and some grabbed the neck of the woman opposite. It is clearly a static picture, but it can make people feel a kind of violence and violence that jumps on the paper, and at the same time, you can feel the desperation of the women who were attacked.

In addition to Leila's name, which still has a small line in such a picture, there is also a line of small print - "verbal violence is also violence".

Do you think that verbal abuse of your wife or girlfriend, or your children, is nothing?

This is a place that many people will ignore, and many people may think that what is the point of just scolding and not getting punished? However, only those who have experienced it can understand how terrible the experience of humiliation, that kind of self-esteem being trampled on.

Not surprisingly, this PSA once again created a new topic and successfully got more people's attention on it. There are also many people who can't help but look forward to tomorrow's newspaper, and they wonder if there will be new public service announcements.

The answer is yes.

On the third day, the sales of all newspapers and periodicals under the entire Moran Group soared. As for the reason?

Today, on the prime advertising space of the newspaper, there is still a new image promoting anti-domestic violence, and the designer is still Leila Moran. Compared with the previous ones, the picture no longer looks so impactful, but the creepy feeling after watching it can deeply affect everyone who watches it.

The picture shows a beautiful woman, with no unexpected and some not very serious wounds on her face, and you can see the tears and fear in the woman's eyes through the picture. A finger was placed in front of her lips, making a silent gesture. If you look closely, you can see that the hand belongs to a man, and it is so thick and powerful that a woman's slender wrist is completely incomparable to it.

Why is domestic violence so secretive? Not only because it happens most of the time at home, and it is difficult for outsiders to see what happens, but also because the abuser will warn the victim that she is not allowed to tell what happened, otherwise the violence inflicted on her will be even more serious.

Undoubtedly, this is yet another print ad that can spark a wave of discussion. What it derives from is too profound and too realistic, and it is a situation that the vast majority of victims of domestic violence will encounter. How to get them to overcome their fears and escape from such a terrible environment will require the help of many people from the outside world. This charitable association founded by Miranda was born for this purpose. As a woman, she wanted to do something for the women of this world who were suffering.

On the fourth day, the tide continued.

What appeared in the newspaper was a wedding photo that looked very happy, the man was handsome, the woman was beautiful, and they showed the newlywed dress and sweet smile to the camera.

When they first saw this picture, many people were still a little confused, because no matter how they looked at this picture, they only saw a happy pair of men and women, forming a happy family, which had nothing to do with domestic violence or anything.

However, when they turn the page and look at the back of the picture, they will see the couple in the wedding dress, the man is forcibly imprisoning the woman's wrists, and the woman's back and arms are covered with bruises.

So that's the case, and this picture is terrible. It turns out that there is also violence in a seemingly happy family, where others can't see it. If even the family and lover can't protect a woman, who else can protect her?

Day 5 & 6......

A series of public service announcements a day occupy the prime position of all Moran's newspapers and magazines.

More and more people are attracted to those pictures, and in addition to the curious public, the most enthusiastic are the employees of advertising agencies. They studied the images, trying to figure out why Leila was successful. It's just a public service announcement, and every advertising agency can come up with a lot of ideas to do it, but they think they can't come up with an impactful image like this.

It's amazing!

Not to mention anything else, it can be seen from the fact that the public is chasing and the craze that has not subsided. Isn't advertising just about wanting more people to see it?

The previous advertising shot by Leila for GHD can be said to be the effect of tens of millions of dollars, but these print advertisements composed of only a few pictures can be said to be the effect of Leila's creativity.

PSAs don't need to generate profits, they exist to get more people to talk about such topics and let more people know about such topics. What Leila has done is very good, and the print ads she has published for ten days have already made the whole society start to pay attention to the matter of domestic violence.

And Osvid's generosity also played a very important role in it, and if he hadn't generously offered the best position in his media, he wouldn't have attracted so much attention. And he didn't lose money, although he lost a little advertising money in the past few days, it made the sales increase a lot.

Many people buy things like newspapers and periodicals habitually. Once people's attention shifts from the original newspaper to other newspapers, they are likely to subscribe to that newspaper in the future. Therefore, this surge in sales volume can not only make money now, but also bring about a surge in sales in the future.

Old man Ausvid agreed so generously to Miranda's request, who would believe that he didn't guess that this might happen?