Seeing that the movie roles have been selected, and the crew is also under construction, there are only a pitiful tens of thousands of yuan on him, but Ye Jianren is not panicked at all, because he has a big killer in his hand, as long as he uses hundreds of thousands of shooting costs, he can get it up in minutes, that is, product placement.

Ad placement is a very common phenomenon in later generations, and it is also the main source of income for movies and TV series. Among the famous directors, the most skillful in playing this set is Feng Xiaogang. When filming "No Thieves in the World", the cost was only 35 million, and the advertising placement was as high as 40 million, and the cost was paid back before the filming began. Later, the advertising placement of movies such as "Tangshan Earthquake" was as high as hundreds of millions, which was jaw-dropping.

Ye Jianren doesn't think that his ability to fool advertising sponsors is stronger than that of director Feng Da, but the Xiangjiang film industry in the 80s has not yet realized the importance of advertising placement, this is a big cake that no one has touched at all, as long as he can eat a little crumbs, it is enough to make up the cost of shooting a movie.

After waiting for another two days, after the company's business license came down, Ye Jianren began his flickering journey. He first chartered a taxi, and then hired a lawyer from a law firm, which is indispensable, and a lawyer is required to sign a contract in Hong Kong before it can be valid.

The lawyer's name is Bai Caiwei, and she is a beautiful woman who has just graduated from law school. A standard melon seed face, white skin like milk, big eyes, a confident look between Gu Pan, and thin pink lips, which are soaked together like a line.

When Ye Jianren saw her at a glance, he thought that he had met a star in the future generations, but after asking for it, he found out that he had made an oolong, which shows that in terms of beauty alone, Bai Caiwei is not inferior to those stars.

She wore a white shirt with a fancy collar today, a small black suit on the outside, a black tube skirt on the bottom, two long legs wrapped in black stockings tightly together, and a pair of high heels inlaid with silver trim on her feet, which was more beautiful but dignified.

Sitting in the back seat of the taxi, smelling the vague aroma coming from the big beauty next to him, Ye Jianren recalled the plot of the movie. After thinking about it for a while, I decided to find a sponsor for the cigarette advertisement first.

He first went to the Xiangjiang Tobacco Company, which has many cigarette brands such as Marlboro and Liangyou. Ye Jianren left with expectations, but the cruel facts poured a basin of cold water on his head, and he was blocked by the high-spirited secretary without even seeing the face of the person in charge of the company.

Then he successively looked for Camel, Seven Star and other tobacco agencies, but he was either blocked back by the secretary, or as soon as he heard his intention and name, he sent the guests directly, so that he didn't even have a chance to fool.

After wandering around for most of the day, Ye Jianren came to Nanyang Tobacco Company. Founded in 1905 in Xiangjiang by the patriotic Chinese Jane brothers, the tobacco company is best known for its Double Happiness cigarettes, which are sold at home and abroad, but there is still a big gap in sales compared to old cigarettes such as Marlboro.

The tobacco company received him from a middle-aged man in his thirties, named Wang Annan, who was not tall, slightly dark-skinned, with big black-framed glasses, and listened very patiently to Ye Jianren before asking: "Mr. Ye, what does it mean to place advertisements in movies?"

"Insert a service about your company's products in the film's company, such as giving your company's cigarettes in the movie, or mentioning the name of your company's cigarettes. Ye Jianren roughly explained.

It wasn't until two years later, in 82, that Spielberg successfully implanted the "Reese' Pieces" chocolate advertisement in the movie "Alien ET", which made the sales of "Reese' Pieces" chocolate soar by 65%, and the product placement really attracted the attention of film investors and producers.

Wang Anan thought for a while and said: "Ye Sheng, to be honest, I don't think our company has the need to advertise in movies, TV and newspapers are more reliable channels, and the audience should be wider. ”

Ye Jianren shook his head and said, "Wang Sheng, I have the opposite opinion from you, I think it would be better to insert advertisements into the movie." Not only is it more expensive to advertise on TV stations and newspapers, but most viewers and readers don't even watch it. They will turn the table, they will skim the content of the newspaper advertisement. A newspaper may have a daily circulation of tens of thousands of copies, but less than one-tenth of the people who see the advertisements are probably less than one-tenth, and they are still crowded with so many advertisements that it is difficult to attract attention. But inserting an ad in the plot of the movie is different, as long as it is a person who buys a ticket to enter, whether he wants it or not, he will finish watching this ad. ”

Ye Jianren took a sip of tea and continued: "Wang Sheng doesn't know if you have read the comic "Popeye", in 1929, the American cartoonist Seeger created a comic called "Popeye", the protagonist of the comic, Popai, will become infinitely powerful after eating spinach, and any difficulties can be solved. With the comic's meteoric popularity, spinach sales in the U.S. in the 30s increased by 33%. Although comics and movies are different in terms of expression, the principle is the same. Mr. Bruce Lee has been promoting Jeet Kune Do in movies, and in just over a decade, Wing Chun martial arts gyms have opened all over Hong Kong Island. This is all about the role of product placement in the plot. ”

Wang Anan stroked the glasses on the bridge of his nose, "Ye Sheng, you also said that it was Bruce Lee, and there is only one Bruce Lee in Xiangjiang so far." ”

Ye Jianren knew that Wang Annan was already a little moved, and his spirits perked up, and he continued: "That's right, there is only one Bruce Lee in Xiangjiang, but it's not only Bruce Lee's movies that can play such a role, it's just that the rest are not as obvious as him. If you advertise in a newspaper with a large circulation, such as Ming Pao or Oriental Daily, you will have a larger audience and will also spend more money. And if you advertise in a small newspaper, even if you don't have a large audience, the cost will be much smaller. ”

"In that case, then I can go to Jiahe, Shao Brothers, why are I looking for you?" Wang Annan asked rhetorically.

"First, inserting ads into Golden Harvest and Shaw Brothers' films means higher costs, and it's risky to pay too much for unpredictable returns, and second, Golden Harvest and Shaw Brothers don't have experience in this area, and maybe you won't get the results you want after paying a high price. Ye Jianren took the contract from Bai Caiwei and handed it over, "And our film has invited Hong Jingbao, Yu Sally, Chen Baixiang and others to star, which is not inferior to the films of those big companies." If Wang Sheng still has doubts, we can sign a VAM agreement, the advertising fee is 50,000 yuan, and if the local box office in Xiangjiang is less than 3 million, the full amount will be refunded. If it's more than five million, add 50,000, and if it's higher than 10 million, add 100,000!"

Wang Anan carefully read the contract, lowered his head and thought for a while before he smiled and said: "Ye Sheng, you are a natural orator, congratulations on your success in convincing me!"