According to the customer's request, the first draft was given today, and the film only took ten minutes to pass at one time, and the three of them spent more than an hour doing the text and special effects, and then, with a nervous mood, they sent it to the mailbox.

I was going to wait another half an hour to make a phone call to ask, but I didn't expect that it was only five minutes before the gold owner took the initiative to call.

"That's good! Your efficiency, and this film, are good!"

On the other end of the phone, there was a hearty voice from the gold owner.

The three of them were overjoyed, and Li Xinlin hurriedly said: "If you like it, if you like it, it's good, we are just the first draft, and it will be further optimized in the later stage, and the effect will be better." ”

"Yes, yes!"

Since he said that he was satisfied, Li Xinlin hesitated for a moment, and then said hesitantly: "Then this money ......"

"That's no problem, where is the money going to you?"

What a conscientious financier! If every financier is so happy, no matter how cheap the price is, there will be no problem! Li Xinlin hurriedly sent his account account of "Ke Jiner Huabei".

"That'...... there," the other party added.

"Huh?"

"Your film is a bit dry, can you add some emotional elements?"

"Emotional elements? You didn't say it at first. ”

As a professional advertising person, Li Xinlin understands very well that "straightforwardness" and "emotion" are two completely opposite elements.

This gold owner, shouldn't he be saying it well, but he is actually picking thorns, right?

But no.

The other party's tone was full of apologies: "Yes, yes, yes, I didn't say it at first, so I asked if you could do it." Add some emotional elements, and I'll add a thousand more to you. ”

As soon as he heard that the money was added, no difficulty was any difficulty, and Li Xinlin said again and again: "No problem! No problem!"

"Can you come out today?"

"Absolutely!"

After hanging up the phone, the three of them looked at each other.

"I can't do it......" Wang Fatzi questioned.

"If you want to add emotional elements, you have to have a woman, the money is okay, it's enough to find a factory girl for 200 yuan, and it's too late to solve the problem. The white thin man analyzed.

Li Xinlin was about to summarize something, when suddenly the mobile phone message rang.

The three of them followed the sound and looked at Li Xinlin's mobile phone. On the screen, there was a message of receiving the transfer prompted by "Ke Jiner Huabei".

A little disappointed, the amount received was 500 yuan. What about the two thousand?

Well, after all, new demands were made, and money was promised. Counting, this is already a very good talking gold master.

rushed to the five hundred, and the three of them immediately forgot all the difficulties out of the clouds. Do you have to add an emotional element?

So the three of them carried the guy and ran to the abandoned commissary on the first floor.

Two men have a piece of soap, and there must be emotional elements, and Wang Fatzi can't help but chrysanthemum. However, in order to have an extra thousand yuan, he can only sell this ass, because the thin man is full of bones, and he doesn't look good on camera.

Shooting.

This time, the thin man walked into the store and said softly, "Boss, come with a box of soap." ”

The fat man slowly raised his head, looked at the fat man with deep eyes, smiled slightly, and asked, "Which one do you want?"

Thin man: "The one from before." ”

Then, the fat man took out a box of soap from the counter and slowly pushed it over the countertop. And the thin man also stretched out his hand affectionately.

The camera close-up, focusing on the soap, the hands of both people are on the soap at the same time.

Then, Wang Fatzi trembled, quickly withdrew his hand, and slipped to the ground with the soap.

Between the two fat men slowly turned around, bent over, and reached out to touch the soap.

The camera finally froze on Wang Fatzi's huge round buttocks.

Voiceover: "Pure heart brand soap, clean and clean, won your heart." ”

"It's amazing!" Li Xinlin put down the camera and exclaimed, "I'm going to be moved!"

This time, it only took half an hour for the three of them to redo the text and special effects, and they also accompanied the Titanic episode, and the affection was slow.

Sure enough, it was only five minutes after the email was sent, and the owner called again.

"Unexpected! Unexpected!" the other end of the phone repeatedly praised, "This is the best plan I have ever seen, I really didn't find the wrong person......"

The three of them were overjoyed, and Li Xinlin hurriedly said: "If you like it, if you like it, then we will optimize it according to this draft?"

"But ......"

On the other end of the phone, there was a sudden turn of tone.

But what else is there to add?

"That's right. The other end of the phone continued, "I think what thriller elements are popular now, I wonder if you can add some more to this advertisement?"

"This ......"

It's!

Straightforward and emotional, it's already very nonsense, how to add a thriller element to the picture full of warmth? Or else suddenly it will break out that you have AIDS?

Soap shouldn't be able to prevent AIDS, and it's not a condom advertisement.

Because of the purchase of soap, the fight and then the death of the wounds, close-up wounds to create a bloody atmosphere?

was thinking about all kinds of brain holes, and the gold owner on the other end of the phone also said his thoughts: "I just want that kind of visual horror, like some kind of Sadako or something, the kind that makes people can't sleep." ”

Why should it be scary?

But Li Xinlin didn't say it. The requirements of the owner of the money are the highest will, either they cannot be done, or they will be fulfilled according to the requirements.

"But you can, but it's ......"

"I've transferred another sum of money, can you see if you have received it? Well done, I'll add another 1,000 to you!" The other end of the phone interrupted Li Xinlin's words, and directly threw out the most fragrant bait.

Hearing this, Li Xinlin's ears heard a "tick", and he subconsciously took the mobile phone to take a look, and sure enough, it was 500 yuan in the account, and it was 1,000 yuan before and after.

With the incentive of money, Li Xinlin immediately said: "It's no problem to add a thriller element! But ......"

"No problem with time, I'll have a first draft tomorrow, I know that your thriller element will definitely be filmed at night. ”

"Thank you for your understanding, thank you for your understanding. ”

The thriller element does not necessarily have to be filmed at night, get some blackout cloth, get some lighting, and post-production, this effect can also come out. However, if you shoot at night, you can reduce the cost by taking advantage of the natural environment.

After all, blackout cloth also costs money.

Although it has not yet been decided how this thriller version of the soap advertising plan should be filmed, but because of the income of 3,000 oceans, the three of them are still very happy and decide to have a luxurious dinner.

So I ordered three 45 yuan box lunches to take.

While waiting for the takeaway to be delivered, the three of them thought about how to save more money.

Although it is an extra 1,000 production costs, if you want to add a thriller element, it is still from the Sadako series, and the props of just three people are not enough.

After thinking for a while, Li Xinlin and Bai Slender both set their eyes on Wang Fatzi.

"Don't look at me, what do you think I'm doing?" Wang Fatzi was a little timid, "Do you think I look like playing Sadako? ”

"It's true that you're not suitable to play Sadako, but your girlfriend is suitable......" the white thin man laughed.