In a three-story building built in the '80s or earlier, a man of about twenty-five or sixteen is sitting in front of a computer and playing a game of chicken.

In another room, two men of about the same age, one fat and one thin, the thin man was lying on the sofa playing with his mobile phone, and the fat man was simply shirtless, lying on the bed in a large font, staring at the ceiling with his eyes.

"How many days have we not worked?" the fat man asked suddenly.

"Half a month. ”

Hearing this, the fat man sighed heavily, and then said to himself: "No, let's break up, now you can be popular with any Douyin on Kuaishou, you say that we are doing advertising, why can't we even make a living?"

"It's just serious, so I can't make a living. ”

The thin man said without raising his head.

"Otherwise, we won't be serious? There are a lot of stupid bosses these days, and we will suffer if we are too serious. The fat man suddenly sat up from the bed and said seriously.

Seeing this, the thin man looked disdainful: "Seeing that you can't make a commotion like this, let's pull it down." ”

"Who said I can't make a commotion?" the fat man jumped out of bed directly, "Come, record a commotion for me, if it doesn't become popular, I will take you two with me in the future." ”

The thin man didn't move, and the fat man was excited for a few seconds, and then collapsed back to the bed boredly.

In these years, there are too many people who want to be popular, and there are too many people who want to make money, but there are too few people who are really popular, and too few people who really make money.

Most of them, the vast majority, are thinking about being popular but have not been popular, and they have been wandering on the road of making money but only having enough food and clothing.

Li Xinlin, who plays chicken, and his two friends, Wang Fatzi and Bai Thinzi, the three of them partnered to open an advertising company two years ago, planned and filmed by themselves, and became an actor themselves under poor conditions, in order to respond to the call of the country and start their own businesses to realize the Chinese dream.

In the eyes of the three of them, with a professional background in advertising, a sincere heart, and the perseverance to endure hardships, success must be a matter of time.

It's a pity that this kind of thinking is still reliable in the first 30 years of reform and opening up, and now, even if you can win the lottery, you can only fight your ancestors, and what else is the same starting line?

The gradual solidification of the class makes it more difficult to start from scratch.

There are no more than three generations of rich, and that's just because the third generation of rich people are no longer in the country. There are no more than three generations of poverty, and that is because the second generation of poor people can no longer marry wives and cannot give birth to three poor generations.

Li Xinlin, Wang Fatzi and Bai Thin are all standard poor second generations, and their parents can't support more, but fortunately, they don't give any burden, and they generally belong to the type where they are full and the whole family is not hungry.

Because of this, although it is very hard, they are still holding on to their dreams.

"Tick!"

An email popped up from the corner of the computer screen where Li Xinlin was playing the game. At a glance, the headline was actually "Looking for you to advertise".

As soon as he saw this title, Li Xinlin was so excited that he immediately crossed off the game page.

What's more important than doing business?!

Of course, what is more important than making ends meet?!

If they can't get any more business, the three of them are almost out of food.

Resolutely click on the email.

There was nothing specific in the email, just said that it was an advertisement for daily necessities, and then left a phone number.

It doesn't matter what kind of advertisement he wants to do, he can do any advertisement!

Li Xinlin hurriedly dialed the phone number, and at the same time loudly greeted the two people in the room: "Fat man, thin man, come out quickly, we have business!"

Really, I haven't received business for too long, even if I haven't said a word at this time, Li Xinlin still excitedly called out to the two partners.

When the fat man and the thin man heard the call, they rushed out without saying a word.

The two of them surrounded Li Xinlin and listened to him call.

"Hello, I am the person in charge of Yongxin Advertising Media Co., Ltd., are you Boss Yang?"

"It's me, how do you charge for advertising?"

As soon as they heard that the other party was really going to advertise, they went straight to the topic and asked the cost, and the three of them made eye contact with each other, and they were even more excited.

"The cost, it depends on what you are going to do, if you want to ask a celebrity to endorse, probably most of the cost is in this area, if you ......"

"I'll just make a soap advertisement, what kind of celebrity do I want, I want a cheap and effective advertisement!"

Cheap and effective, this requirement is the same as saying "no requirements, just fall in love" when you go on a blind date. It's even stricter than listing a big basket of requirements.

The key, as soon as you listen to the tone of the other party, you know that there will not be much cost.

However, talking is better than nothing, being ambitious will never become a big thing, they are now doing it themselves, and it can be said that it is zero cost, as long as they give money, they can do it.

Li Xinlin said: "The purpose of our company is to satisfy customers, as long as you make a request, we will definitely meet it." ”

"Hmm. The other party's tone was obviously happy, "We want to hit sales, so it's better for the advertisement to have the effect of forced sales, can you do it?"

"Forced sales?"

"Yes, it's clear, straightforward, and easy to remember. Questions?"

"No problem!"

"We have our own advertising slogan, which is the pure heart brand soap, which is clean and clean, and it has won your heart. ”

"Good brand! Good advertising words!" Li Xinlin immediately touted.

Advertising words like this are already ready-made, and there is really no pressure to shoot, which basically belongs to the category of manual work.

"Well, if the first draft is okay, pay half of the money. The other end of the phone burst into hearty laughter.

Suddenly meeting such a talkative gold owner, Li Xinlin was a little uncomfortable, and asked weakly: "May I ask how much is half of the money?"

"Two thousand. ”

“......”

Well, 4,000 yuan for an advertisement, which is probably the cheapest in the history of advertising.

However, nothing can stump three struggling young men who are in dire need of bread, and 4,000 yuan is also money, and it is completely fine to ask for such a small amount.

"Also, I'm in a hurry, so it's best to give me a first draft today. ”

"Yes!"

After hanging up the phone, the three of them made eye contact and immediately understood.

Be clear, straightforward, forced to sell, do soap advertising, and the film can be produced in twenty minutes!

So I picked up the equipment and went straight downstairs.

Every corner of this old house can be used as a ready-made shooting set, and the first floor of the house used to be a village-level commissary, which was used for soap advertising, which is not too perfect.

Shooting!

The fat man stood at the counter, and the thin man entered the door and shouted, "Boss, come on a box of soap!"

Fatty: "Which one?"

Thin man: "That's the one from before." ”

Fatty: "Which one?"

The thin man roared, "The one from before!!"

The fat man was still unhurried: "Which one is it?"

The thin man was speechless, and compromised: "It's the one before......"

The fat man smiled, turned around and took out a box from the counter, and shouted loudly: "Jingxin brand soap, it's the one you want!"

The thin man then took a piece of it, and said in the same exaggerated voice: "A certain brand of soap with a pure heart, clean and clean, won your heart!"

"Very good, very good!" Li Xinlin put down the camera and nodded repeatedly, "The expression is definitely in place!"