According to the latest news, the manager of the Gucci flagship store, which has been in Pacific Place for less than a year, broke out that the popular Gucci coat worth more than 40,000 Hong Kong dollars, the manufacturer thinks that the buyer will only wear it once or twice before putting it away. This station reminds all Hong Kong residents to pay attention to the fact that Gucci brand fashion is really 'fashion', and must not be worn repeatedly and cause it to need to be cleaned......

The TV station had previously broadcast a recording of the phone calls of customers who came to Gucci's flagship store to complain, and the host made a serious comment, and the tone was so sour that Candace who was sitting on the sofa curled up with her legs curled up hugged the pillow and her body softened.

Can you tell me what the Gucci brand is doing to you?"

The voice coming from the mobile phone on the table made Fu Zhengyi shake his head. "Delphina, don't you think this is a great opportunity to raise the image of Gucci?"

"Opportunity? This is a brand crisis! It's a crisis......"

"Although I don't want to admit it, but for Hong Kong people, luxury is just a prop used to show their status, don't buy the right one, only choose the expensive one! The more expensive the better, the rarer the better, the best is a limited edition all over the body, and it is best to wear it once and throw it into the trash ......can."

Delphine was a little unsure if he was joking, and slowed her tone. "Fu! That's what you really think?"

"Let's try it out in Hong Kong with the Gucci brand, anyway, Gucci has been in Swire for less than a year, and there are so many brands under [Pan-French Investment Holdings], if this time it turns out that my theory is correct, then what it means, you should know very well. Whether it's a crisis or an opportunity, it's a thought ......"

"What the hell are you trying to say?"

Delphina's sluggishness made Fu Zhengyi a little speechless, but he thought about it, although the theoretical research on crisis public relations has begun, the practical application is still relatively rare, so he thought about it. "Have you seen Maupassant's The Necklace?"

As a proud Frenchman, it was intolerable to be questioned whether he had seen Maupassant, and Delphine immediately blackened her face. "Are you humiliating me?"

Seeing that Candace seemed to be a little worried that she would quarrel, Fu Justice was happy. "No, no, no, let me put it another way, let me ask you a question, do you think the happiness of rich people is as happy as you think?"

Delphine was a little angry. "What do you mean? Do you think I'm poor?"

"No, no, no, the answer to this question is 'yes', but from another angle and in another way, it can also be answered like this: the happiness of the rich is unimaginable to the poor!"

Burst!

Delphine on the other end of the line burst into laughter, and Candace clutched her stomach and collapsed on the couch again.

"Now, I'll do it another way. I remember reading a post before that a customer went to a Gucci store to choose shoes and questioned why Gucci's soles were smooth and particularly unwearable, and the shopping guide said that because these shoes are generally stepped on the carpet, there is no need to consider wear and tear......"

"Honey! I can't take it anymore, you make my stomach hurt with laughter! You're too much, too much, how can you have such an annoying way......"

Candace thumped desperately on the armrests of the couch, laughing breathlessly.

Delphine on the other end of the phone said solemnly after laughing. "You're a genius! You're a genius! You're an absolute master at languages! I think I finally understand why you're so successful......"

The joke has been made, [Pan-French Investment Holding Company] is also its own industry to put it bluntly, where would Fu Zhengyi hope that a brand like Gucci will be finished because of one sentence?

"Delphina, in fact, language is really an art, how to turn a crisis into an opportunity, is a different angle, a different way to think, maybe I have seen a lot of things, think a little tricky, but for the establishment and promotion of brand image, I think what happened in Swire today, it is worth making an article. ”

"Don't worry, the company's copywriting and planning have been taken back to the office, I believe that with what you just said, Gucci can come up with a perfect plan, quality is the basis of the survival of luxury, but the luxury goods that customers spend so much money to buy, not so much because this dress, this pants are fashion, Gucci, it is better to say that customers buy Gucci brand design, is the connotation of the Gucci brand, luxury goods are luxury goods, in the non-luggage type of product line, the key is not durability, It's not about how many years it can be inherited, it's about the soul of the brand created by the design......"

As a professional, you can react with a little mention.

It is indeed much smoother and more pleasant to communicate with smart people than with stupid people......

The phone hung up, Candace jumped off the sofa excitedly, walked around behind Fu Zhengyi, and asked curiously while massaging his shoulder. "Honey, how did you come up with this?"

Fu Zhengyi was in a trance.

Similar to this kind of paragraphs, many years later, someone will collect, sort out, whether it is a car or a retort, or chicken soup for the soul, it is always with a strong suggestiveness and sensationalism, and the full arrival of the information age has made people see more and hear more, but sometimes they have fallen into confusion and an unsolvable dead cycle because of these so-called jokes that have been summarized.

"Honey, what ...... I ask you?"

"Happiness has never knocked on the door outside the Third Ring. Good people only surround themselves with good-looking people......"

His muttering, Candace didn't understand what it meant, but what she felt was that his mood suddenly became low, so she pursed her lips and looked at the side of his face in a daze, the gradually tightening eyebrows, the tightly pursed mouth, she was surprised, but more distressed.

What kind of man is this?

When I first met, he was just a young boy who was bold and loved to laugh, and by chance, he became his own man.

Afterwards?

Because of a promise, I crossed the Pacific Ocean to find him, but because of this, I stepped into the music world, became a star, and realized the dream that I dreamed of as a girl!

Gather less and leave more......

But what he has now is because of which scripts and songs he has chosen, and what he has done is to silently support her behind the scenes, making her faster and easier to be accepted and recognized, and becoming a well-deserved top celebrity in today's international film industry, box office appeal, and even the golden record player that he won seems so indifferent......

Thoughts swirled and shifted in Candace's mind, and she was glad that she had met this man, and that she had finally become the red glow that had jumped on her cheeks, and that she herself felt a little annoying. "Honey, I want you again......"