Everyone's success must have a reason for their success.

For example, Wu Xiaozheng, the reason why he can succeed is that in addition to his intelligence and ability, dare to fight, he is also very able to endure hardships, and he is good at learning and thinking......

These are the ingredients for success.

Of course, even with these excellent qualities, not everyone can succeed, but at least there are more opportunities than others.

In Wu Xiaozheng's view, Liu Xuewen also has many excellent qualities, and once he is appreciated, he will have more opportunities than others.

For example, his integrity, not greedy and cheap, for example, and his seriousness and steadfastness, Wu Xiaozheng appreciates it very much, and thinks that people like him will do better than ordinary people if they use the right place.

Wu Xiaozheng firmly believed in this, so he decided to give Liu Xuewen this opportunity.

"Okay, it's time to talk about sales next, this is the highlight, Brother Jun, you have to remember it!"

There is no doubt that the sales department is the core department of whether a company can grow and develop.

Take, for example, a food processing plant.

No matter how good the taste and quality of the food developed by Wu Xiaozheng are, if the sales are not strong, then those products will never be able to turn into profits, and the factory or company will not have any development at all.

This is also the reason why Wu Xiaozheng wants to put the structure of the sales department at the end.

"First of all, we should correct a concept, don't think that the sales department is just a simple sale of things, our sales department, the goal of development will be a complete marketing system. ”

Wu Xiaozheng first threw out a relatively avant-garde concept in this era, at least none of the people here have heard of it.

A complete marketing system?

For people in this small county, everyone has heard of the sales department, sales office, sales department and the like, because all the current state-owned enterprises are in this structure.

But the so-called marketing system, we really haven't heard of it, on the one hand, it is limited by vision, on the other hand, it is limited by academic qualifications, after all, everyone's contact is still too narrow.

What Wu Xiaozheng said next, everyone was more like listening to the book of heaven.

"The so-called complete marketing system includes pre-sales, after-sales, customer service, marketing, distribution and so on. ”

Seeing that everyone was blinded when they heard it, Wu Xiaozheng had to explain patiently.

"The so-called pre-sale is what you are doing now, Brother Jun, which is to desperately develop consignment points, expand sales channels, etc., so that our products have a place to sell, which is pre-sale. ”

As soon as Wu Xiaozheng said this, it was easier for everyone to understand.

So what is after-sales?

Here comes the answer.

"The so-called after-sales service is that after the development of the consignment point, we can't ignore it, someone has to follow up, to understand how the sales are, what products sell well, what sells badly, and where are the reasons for the bad. There is also the need to help the outlets sell better, tap their sales potential, and so on. ”

"In short, after-sales is to communicate with the channel and do service, on the one hand, to assist channel customers to make money, on the other hand, so that we can make more money ourselves. ”

Liu Zhijun sweated wildly.

He originally thought that he had led everyone to expand so many consignment points during this time, and the sales of products had increased significantly, which was good enough. But according to Wu Xiaozheng's statement, they basically haven't done anything in the after-sales area except for distribution.

It seems that there are really a lot of things to learn in order to be a good sales leader.

Li Xiangyi, who was sitting there and listening, finally understood why Wu Xiaozheng was able to convince Liu Zhijun and others.

Whether it is his mind, knowledge, ability, and courage, he is indeed superior.

Because Li Xiangyi is now a member of the sales department, he listens very carefully and feels that he has gained a lot.

"Needless to say, everyone is already doing this piece, and we have encountered problems, and the next thing to do is how to do this piece well, so that there will be no problems and no chaos. ”

"Next up is customer service. Now it can be said that our current customer service is still blank for the time being, which is not good, and this part must be paid attention to. ”

Wu Xiaozheng first said that the problem was very serious, and immediately attracted the attention of Liu Zhijun and Li Xiangyi.

"The so-called customer service is mainly for the end customers of our products, that is, the customers who eat our products. ”

"This piece is important because if we want to be long-lasting, we can't ignore the feelings of the end user. ”

"On the one hand, we need to understand the evaluation of end users through customer service, so as to improve and enhance the quality and taste of products. ”

"On the other hand, if there is a problem, we must find it in time, such as spoilage, taste, food safety accidents, etc., so that customers can find us in time, otherwise it is easy to have big problems and ruin our brand and reputation. ”

Therefore, the customer service part must immediately arrange a special person to be responsible, and a special customer service phone number must also be set up. ”

Regarding customer service, Wu Xiaozheng said in great detail.

He knows that if a brand wants to really do a good job and become bigger, customer service must be done well, otherwise it is really easy to smash the brand.

This item immediately attracted the attention of Brother Jun.

He found that the more he listened to Wu Xiaozheng, the more he was not doing enough, and he only had to study modestly.

No, that's a good thing.

Since Wu Xiaozheng handed over this piece to him, he was willing to take on this challenge. He believes that the more he learns now, the better he can do in the future.

He can't wait for such a meeting, Wu Xiaozheng can have a few more times.

"Finally, it's the market. ”

This is the most important thing that Wu Xiaozheng wants to say, because this part also involves another very important issue.

Wu Xiaozheng began his leapfrog thinking again.

"Wu Minxia mentioned a problem just now, that is, there has been progress in bus advertising, but I need to get an idea of how to do it and how to talk about it. Now I would like to ask you this question, what is the scope of this matter?"

This question is really jumpy.

Just now, I was obviously talking about the structure of the sales department, and that question has not been finished, but now I suddenly jumped to another question, and everyone was a little confused.

"Is it the market?"

Li Xiangyi asked tentatively, he was now fully engaged and thinking positively.

He's actually pretty good at it.

Wu Xiaozheng gave him a thumbs up.

"That's right, that's what the market does. The so-called market, including publicity planning, marketing, etc., is to let more people know the existence of our products, be familiar with and accept our brand, and start our popularity. ”

"It can be said that the marketing department in sales is not only the basis of sales, but also an important guarantee for whether sales performance can go to a big level. ”

Then Wu Xiaozheng made a decision that shocked everyone.

"I would like to announce that from next week, all the staff in the sales department, except for the distribution department, will stop sales development and devote themselves to the work of the market. ”

Stop selling?

Is Wu Xiaozheng crazy?

There was only one thought left of everyone.