People really don't understand.

Now that the sales situation is very good, it is the time to chase after the victory and make a lot of money, why did Wu Xiaozheng stop sales?

Is he too much money?

Wu Xiaozheng did not explain directly, but asked another question: "March 1 is the signing and launching ceremony of the agricultural and commercial cooperation plan, everyone knows about this, right?"

Everyone nodded.

But Wu Xiaozheng's thinking is really too jumpy.

Just now he mentioned the matter of bus advertising, the problem has not been solved, and asked the sales staff to stop expanding, and now he also mentioned the launching ceremony of agricultural and commercial cooperation, everyone really doesn't know what he wants to do.

Wu Xiaozheng asked again: "On March 1, the county, regional newspapers and television media will report on that event, and even the provincial newspapers and television stations may come." Our factory is obviously the protagonist of this matter, so we didn't think of doing something ourselves?"

"Huh, what else to do?" Wu Minxia asked in surprise.

The others also looked at Wu Xiaozheng like that.

People really didn't think about what to do, and they didn't know what to do to stop all the salespeople.

"Propaganda bombardment. ”

Wu Xiaozheng announced the answer, very simple four words.

This is a big thing that Wu Xiaozheng wants everyone to do in the next week.

Because of their lack of experience, Wu Minxia and Liu Zhijun have not yet realized what the launch of the agribusiness cooperation plan means to Chef Wu's food.

But Wu Xiaozheng knew that this was a huge publicity opportunity.

Wu Xiaozheng expects that in those days, the county and regional media will do a lot of publicity and coverage on that event, because Yang Guiping has that ability and background.

As one of the protagonists of the event, if Chef Wu Food can take advantage of this opportunity and take some effective measures by himself, he will have the opportunity to make the brand of Chef Wu Food known to everyone in the county.

According to later generations, this is called rubbing heat.

Taking advantage of this opportunity, Chef Wu Food has been promoted through various channels and methods, which can fully multiply the effect.

"In the next week, I need everyone to take action, whether it is bus advertisements, posters, outdoor advertisements, county TV stations, regional daily newspapers, I need the people of the county, as soon as they go out, watch TV, read newspapers, they can see advertisements for Chef Wu's food. ”

Wu Xiaozheng put forward specific requirements.

"As long as everyone can think of it, get it all together, don't be afraid of spending money, don't be afraid of trouble, things that can't be done, Wu Minxia, you can find Yang Guiping to help coordinate. ”

After a pause, Wu Xiaozheng said a very imposing sentence: "I want the three words of Chef Wu to become the famous brand of our Xiangshui County first." ”

Really big!

Everyone finally understood the true meaning of the words "propaganda bombing".

Everyone can imagine that if the measures mentioned by Wu Xiaozheng are used, it can indeed be made known to everyone in Xiangshui County, at least in the county seat and nearby towns.

But everyone is thinking about one thing, how much does it cost to get it?

Wu Xiaozhengcai is not worried about the cost.

Because he knows that in this era when advertising awareness is not particularly strong, the cost of advertising is far lower than that of later generations.

For example, advertisements for buses and advertisements for prefectural television stations, which are the protagonists of agribusiness cooperative programs, and with the support of the prefecture, the cost of this can be surprisingly low.

Taking a step back, even if the cost of this publicity is not cheap, Wu Xiaozheng will not hesitate to do it, because the money spent on this publicity will soon be earned back hundreds or thousands of times.

It can be said that this incident must be the most important and urgent event of the company in the near future, because all the core executives of the company are here, and Wu Xiaozheng spent a little bit of time to discuss some details with you.

The more everyone talked, the more excited they became.

After some detailed discussions, everyone found that Wu Xiaozheng's idea was completely feasible.

It's a real big deal.

It can be predicted that after this wave of propaganda offensive, Chef Wu Food may really make a name for itself in Xiangshui County.

It is also foreseeable that after this wave of big actions, the expansion of sales channels will become easier to do.

It is also foreseeable that as long as the factory can keep up with the production capacity of the product, the next sales performance may usher in a wave of explosive growth.

After discussing this, Liu Zhijun couldn't help but say: "Xiaozheng, you are still amazing." All of us in the sales department add up, tossing together for more than half a year, and the effect may not be as good as what you said tonight, I finally understood the importance of marketing. ”

This propaganda bombing offensive has not yet begun, and the results have not yet been seen, and Liu Zhijun has already begun to compliment Wu Xiaozhenglai.

In fact, it should not be said to be complimentary, but to be sincerely admired, because the effect of this propaganda plan is completely predictable.

Li Xiangyi was also secretly sighing.

No wonder Liu Zhijun admires Wu Xiaozheng so much, judging from the plan just now, everyone here together may not be able to stand up to his ability alone.

Everyone's level is really a little far behind.

After relaxing a little, Wu Xiaozheng began to talk about business again.

"Since everyone has no opinion on this publicity plan, let's make the theme of the publicity clear, according to my opinion, the theme of this publicity is simple and crude: if it is delicious, find Chef Wu. ”

"It's that simple?" Wu Minxia couldn't help but exclaim.

If it's delicious, look for Chef Wu!

Such a propaganda theme is indeed simple and crude enough, but what will be the effect?

Wu Minxia has not yet comprehended the power of simple and brutal.

Wu Xiaozheng is different.

Professionally trained in his previous life, he knows the power of simple and crude advertising slogans, which are also classic cases in the industry.

For example, the well-known brain platinum, "this year's festival will not receive gifts, receive gifts will receive brain platinum" This advertising slogan has remained unchanged for decades, but it has become known to everyone, and a huge market has been smashed in the mainland and rural markets.

is like the famous Lan Xiang, such a simple advertisement as "learning to find Lan Xiang with an excavator" is also known to everyone, although there was some negative news later.

There are many, many such examples.

Wu Xiaozheng believes that his advertising slogan is also very powerful.

In this era, in a small inland city like Xiangshui County, everyone's appreciation level is still limited, and everyone may not appreciate too elegant advertisements, but they will leave a deep impression on everyone.

After some discussion, Wu Xiaozheng's advertising theme was accepted by everyone.

The real big is coming.