Chapter 35 Press Conference
Two days later, Kentaro Ichimura finally spent a lot of effort convincing Ricoh's board of directors.
In fact, those directors also know that this is a rare opportunity, but there are still some people who want to take advantage of it and raise the price a little more. Until Huo Jianning showed an impatient demeanor and bought a plane ticket and was about to leave.
These guys began to get anxious, and hurriedly asked Kentaro Ichimura, the chairman, to go to Huo Jianning to sign a contract. Kentaro Ichimura scolded those directors in his heart for being cheap, and he had to drag it out when something good happened, and he had to wait for people to leave before he salivated and caught up.
At noon the day before the joint product launch, the two sides officially signed a supply agreement. The agreement stipulates that Ricoh will provide at least 500,000 MOS 6502 chips to Centron Entertainment & Games every month from November 1979 to March 1983 except for the first month, until the total supply reaches 20 million.
And after the completion of the transaction of 20 million MOS 6502 chips, Xingchen Entertainment also has the right of first refusal and enjoys the right to purchase first over other companies under the same conditions.
As for the payment method, it is settled monthly. Payment for the previous month is made at the beginning of each month.
At the same time, Wu Ming demanded that the payment be settled in yen, and the rest of Wu Ming may not be clear, but Wu Ming still remembers the strong cycle of the dollar in recent years, and the depreciation of the yen continued until the signing of the Plaza Accord in September 1985. At that time, the yen will enter a phase of appreciation that will last for 10 years. At this time, it is undoubtedly more cost-effective to settle in yen.
Huo Jianning is also an expert in this area, and he agrees with Wu Ming, so he agrees with Wu Ming's suggestion.
In the end, in order to ensure the implementation of this agreement, Wu Ming also asked Huo Jianning to set an ultra-high liquidated damages amount of 50 million US dollars. It is estimated that the directors of Ricoh are laughing, even if Xingchen Entertainment can't eat such a large amount of chips by then, so much compensation is enough to protect the capital. Duole Toys Company guarantees that it is afraid that Xingchen Entertainment will not be able to run away.
How did they know that this was Wu Ming's precautionary post, when Ricoh saw the rapid development of Xingchen Entertainment and wanted to sit on the ground and raise the price, he deliberately put a tight spell on Ricoh.
In the afternoon of the same day, Huo Jianning hurriedly flew back to Xiangjiang after signing the contract to prepare for the next day's product joint launch conference.
……
In the week that Fok Jianning left, the arcade market in Xiangjiang was completely saturated, but the overseas market had slowly opened up with the help of Dole Toys. The arcade machines that are being produced now, although they are not sold as much as they were a while ago. But it can also sell 100 units a day, and Xingchen Entertainment will not lose much just because there are 200 arcade machines in the inventory every day.
This week, advertisements about "electronic pet machines" have also been spread all over the major TV stations and newspapers in Xiangjiang. North America and RB also spent a lot of money to buy prime-time advertising on TV stations, and Xingchen Entertainment Game Company paid more than 20 million Hong Kong dollars for advertising and promotion.
So now the whole Xiangjiang is in a boil, wondering what the product jointly developed by Duole Toys Company and Xingchen Entertainment Game Company is. And North America and RB also have some attention on this.
At the same time, some newspapers, magazines, radio and television from Europe, America and RB who received the invitation letter also came to Xiangjiang and stayed in the hotel under the arrangement of Xingchen Entertainment.
Even some media who did not receive the invitation letter heard that Duole Toys Company was going to hold a joint product launch conference, and they rushed to Xiangjiang one after another. You must know that when Yoyo was released, Dole Toys didn't make such a big battle. Now that another new product has been born, and there has been such a big battle, how can these people not be curious.
At 3 p.m. on October 17, major media were invited to the Park Lane Hotel in Causeway Bay, Xiangjiang to watch the joint product launch of the "Electronic Pet Machine".
On the stage, Huo Jianning and Wu Bingan were exchanging opinions with each other.
At this time, an employee of Duole Toys came over and reminded in a low voice: "Chairman, President Huo, the time is up, the press conference should begin." ”
Wu Bingan looked at Huo Jianning with a smile and said, "Jianning, you start!"
Huo Jianning nodded, stood up and took a deep breath, this kind of big battle, Huo Jianning also experienced it for the first time. Calming down, Huo Jianning walked to the center of the stage and picked up the microphone.
I am Huo Jianning, President of Xingchen Entertainment Game Company, and I am very honored to be the host of this new product joint conference, and I hope to spend a good time with you. ”
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"Next, I announce: Xingchen Entertainment Game Company and Dole Toys Co., Ltd., the 'electronic pet machine' product launch conference is now open!"
As Huo Jianning announced the official start of the press conference, in a burst of applause, several waiters walked up with trays containing electronic pet machines. You can see that these electronic pet machines come in five different colors: black, white, pink, yellow, and blue, as well as excellent appearance.
This is Wu Ming with reference to the style of the later generations of Bandai Toy Company's Tuoma Gezi design,The characteristics of the appearance are cute,Regardless of any other characteristics of cuteness,The color also contains several of the girl's favorite colors,It is to make the girl can't help but rise the desire to buy at the first sight。
Women generally buy things based on the appearance of the product, and as for the inside, they don't care very much.
This is also because the main buying group of this product is a group of young women, so Wu Ming's design style is also young and cute.
Huo Jianning picked up a white "electronic pet machine" and made an introduction.
"This is our new product 'Electronic Pet Machine', their Chinese name is Pokemon or Pokemon, English name is Pocket Monster, you can also call it pokemon or PM. ”
Accompanied by the speech of the translator next to him, everyone present knew the name of the new product of this joint product launch conference.
A reporter from the Los Angeles Times couldn't help it at first, the new yo-yo has been very popular in the United States for a while, and it is completely in short supply. So he was eager to know what the appeal of this new product, called Pokemon, could be so vigorously promoted by the company that developed the Rubik's Cube, roller skates and a new yo-yo.
"President Huo, I want to ask how you pokemon play, is it the same as Mattel's handheld, is it a game?"
When reporters from other media heard the questions raised by the reporters of the "Los Angeles Times", they also looked at Huo Jianning, wondering what he said, knowing that the "electronic pet machine" is too small and completely different from the handheld machine on the market.
Huo Jianning shook his head, smiled, and replied: "Our pokemon is not a handheld for playing games, it can already be heard from the name 'electronic pet machine', our pokemon is used to raise electronic pets. As for how to use it, please watch the short video on the big screen. ”
I saw that the big screen behind Huo Jianning clearly demonstrated how to use the electronic pet machine to raise pets.
After watching the video, everyone finally knew the purpose of this electronic pet machine, some people were very interested, and some people were a little confused.
A reporter from the local Oriental Daily in Hong Kong raised questions.
"President Huo, if we want to have a pet, we can just buy one in reality, why bother to buy your Pokemon?"
Huo Jianning had anticipated the reporter's question, explaining: "In reality, it is inevitable that there are various difficulties that restrict us from having pets, such as taking care of pets is too troublesome, and pets are not allowed in the place where we live. The electronic pet machine is different, it can be carried with you anytime and anywhere, and it is also very convenient to take care of them, and the operation is very simple, you can interact with your pet through the operation of 3 buttons. ”
"You can feed him, bathe him, see a doctor, and watch his mood and play with him. On top of that, its height is only more than fifty mm, and this mini size is really easy to carry. Therefore, some friends who want to keep pets but do not have the conditions can buy our electronic pet machine. ”
A tabloid reporter suddenly asked at this time.
"Chairman Wu, I heard that the new yo-yo, single-row roller skates and this electronic pet machine were all proposed by your son super genius Wu Ming, why didn't I see him today?"
When reporters from Europe, the United States and RB heard this question, they were also full of interest, and they really didn't know that the hot new yo-yos and single-row roller skates that were being sold now were actually invented by Wu Bing'an's son.
Wu Bing'an heard the reporter's question and stood up from his seat, still with a smile on his face.
"The new yo-yo, single-row roller skates and this electronic pet machine were indeed invented because of the opinions put forward by the dog, as for why the dog Wu Ming is not there, he is a child after all, and he is not very suitable for this kind of occasion, so I didn't let him participate. This press conference is our new product launch conference, so I won't continue to talk about the private matter of Wu Ming. ”
"Mr. Wu, Mr. Wu......"
Huo Jianning saw that the reporter still wanted to continue to ask some personal questions, and waved his hand to let the security guard take the reporter out.
Then Huo Jianning entered the Q&A mode and answered various questions raised by reporters. At the same time, a few reporters were also selected to go on stage to experience the Pokemon pet machine in person.
……
It's finally the end of the press conference.
"I believe that after so many questions from journalists and the experience of several lucky people, we have a full understanding of our products. Our electronic pet machine is available in five colors, and there are also three types of pets, namely the Little Fire Dragon, the Wonderful Frog Seed, and the Jenny Turtle. ”
"Their pricing is the same, $20 in North America, 5,000 yen in RB, and 160 Hong Kong dollars in Xiangjiang. It will be officially released in North America, RB and Hong Kong tomorrow, and other countries and regions will be released soon. ”
"At the same time, today we also provided 2,000 Pokemon pet machines on site, which are sold at half price, with a limit of 5 per person. If you are interested, you can buy one and go back to play. So that's the end of today's press conference, thank you for your support. ”
After speaking, Huo Jianning bowed, then waved his hand, and asked the staff who had been prepared a long time ago to bring up the 2,000 Pokemon pet machines.
Regardless of whether the reporters at the scene are interested in these Pokemon pet machines or not, they have bought a few, even if they don't use them, they can also be given to family and friends as gifts for this press conference.
In particular, the reporters from RB were particularly interested in the Pokemon pet machine, and most of them bought 5 units.