In the office, Su Yi and Liu Yueying negotiated important matters. Pen ~ fun ~ pavilion www.biquge.info

Liu Yueying took a market survey and said: "Now the daily sales of golden rice have increased to 2,000 tons, but the growth rate of sales has slowed down, and the increase is no longer obvious." ”

Su Yi was not surprised by this, after all, the retail price of golden rice is very high, as high as 120 yuan per kilogram.

At this price, most families can't afford to consume, even if it's a well-off family, it is impossible to eat such expensive rice at every meal, and can only taste it occasionally, and only some really wealthy families can eat golden rice at every meal.

As a result, the sales volume of Jinmi is destined not to be too high, and the consumer group limits its sales.

To be honest, when Su Yi set this price for Jinmi, he already knew that the sales of Jinmi would not be too high, and now there are 2,000 tons of sales per day, which has made him feel very extraordinary, beyond his expectations, but he also knows that this is almost the limit, and it is difficult to improve it again.

There is no way, at the beginning, the production of golden rice was not much, whether it was sold at a high price or at a low price, the sales volume was so much, it was impossible to increase it too high.

In this case, of course, Su Yi sold it at a high price first, and then made some money back, and then he was ready to wait for the production of gold rice to increase, and then reduce the retail price of gold rice, which would be more appropriate.

Now the planting scale of golden rice trees is getting bigger and bigger, and many golden rice trees have entered the harvest period, which means that the yield of golden rice has been greatly improved.

Therefore, Su Yi believes that the price of golden rice can be appropriately reduced to increase sales.

Next, after looking at the current production of golden rice, he made a decision, saying: "Starting next month, the ex-factory price of golden rice will be reduced from 100 yuan to 50 yuan, and the retail price will also be reduced from 120 yuan to 60 yuan." ”

According to this latest price, the price of Golden Rice is equivalent to a 50% reduction, only half of the original price.

"Okay, I will notify the channel provider to officially implement this price next month. Liu Yueying continued: "However, there are so many one-time price reductions, although the sales volume will definitely increase, but the total profit may decrease a lot, unless the increase in sales is more than several times." ”

"It doesn't matter, as long as the sales can be increased. Su Yi replied.

His main goal is to promote Jinmi, and making money is secondary, as long as he can increase Jinmi's influence, it doesn't matter if he makes less money.

What's more, it is still very difficult to say whether the total profit of Jinmi will decline due to the price reduction.

After all, if the price of Jinmi is reduced, the sales volume will definitely increase, and if the increase is large, the total profit of Jinmi will not decrease, and it may even increase, which is also possible.

Because the price of Jinmi has been reduced by 50% all at once, it is believed that the increase in sales must be more than 50%.

The lower the price, the larger the consumer group, 120 yuan of golden rice, not many consumers can afford to consume, but 60 yuan a kilogram of golden rice, there are many more consumers who can afford to consume.

In the market, golden rice is very popular, and if it is not too expensive, many people are willing to eat golden rice for a while.

Now the price of golden rice has been reduced by half all at once, and it only costs 60 yuan per kilogram, although this is still not cheap, but there will be a lot of people who have this consumption level and are willing to consume.

Therefore, Su Yi believes that the sales of Jinmi should increase by more than 50%, and the sales volume next month will definitely be considerable, and the monthly sales should be more than doubled, which should be no problem.

Next, Liu Yueying said: "Regarding the promotion plan of Xiangmu feed, it has come to an end, and from the feedback from a number of animal husbandry, they are very satisfied with Xiangmu feed, and they also hope to purchase a large number of Xiangmu feed. ”

After a pause, she continued: "So I think that Xiangmu feed can be put on the market, and I can also sign an order with these animal husbandry companies to start mass production and sale of Xiangmu feed." ”

"Yes, that's no problem, so when are you going to start selling. Su Yi asked.

"I suggest that on the last day of the month, it is just when the promotion plan ends. ”

When promoting Xiangmu feed, Sushi Fertilizer Company provided a number of livestock enterprises with free Xiangmu feed for raising their livestock, and the end time was on the last day of the month.

Now these animal husbandry, they are very satisfied with Xiangmu feed, and also hope to purchase Xiangmu feed in large quantities.

In such a situation, this last day is the most suitable day for Xiangmu feed to be listed.

"Yes, then it's up to you. Su Yi agreed.

Regarding the pricing of Xiangmu feed, he and Liu Yueying discussed and decided before this.

Xiangmu feed is settled in tons, and the retail price of a ton of Xiangmu feed is 10,000 yuan, which is much more expensive than the general feed, after all, the price of ordinary feed, most of them are thousands of yuan a ton, and the price of Xiangmu feed is 10,000 yuan a ton, which is more than twice as expensive.

However, with the advantages of Xiangmu feed, this price is still very cost-effective.

If the animal husbandry is fed with fragrant feed, not only the feed to meat ratio can be reduced, but also the growth rate of livestock will be accelerated, and the conditions for slaughter can be reached faster, and the meat quality will also be improved, and the resistance will be relatively improved, and it will not be easy to get sick.

In these cases, if these animals are fed with fragrant pasture, the cost performance will not be lower than that of other feeds.

What's more, the quality of these livestock fed with fragrant animal husbandry feed will be greatly improved, which means that animal husbandry enterprises can sell these livestock at a higher price and sell them as high-quality products, and the profits will be higher.

According to this calculation, the cost performance of Xiangmu feed is much higher than that of other feeds, which can increase the profits of animal husbandry enterprises.

Therefore, the price of a ton of fragrant animal feed is 10,000 yuan a ton, which is not expensive, and it is a very reasonable price.

For Su's Fertilizer Company, the profit of Xiangmu feed is very considerable.

Xiangmu feed is made of fragrant pasture, and Su's fertilizer company's fragrant grass is purchased from Su's agricultural company, one kilogram only costs 1 yuan, and two kilograms of fragrant grass can be made into one kilogram of fragrant pasture feed.

One ton of fragrant forage needs to consume two tons of fragrant forage, and the cost of this raw material is 2,000 yuan, and the other costs are lower.

In this way, the cost of a ton of fragrant feed will not exceed 2,500 yuan, and this has been calculated according to the highest, including the cost of production, transportation, promotion, etc., the cost is only low.

Therefore, the profit margin of Xiangmu feed is more than 75%, and the profit of one ton of Xiangmu feed is 7,500 yuan.