Wu Xiaozheng believes that the rise of an enterprise, in addition to excellent product quality and competitiveness, a strong and efficient marketing team is the key to the rise of the enterprise.

In order to build such a strong marketing team, he decided to put more effort into it.

But now we still have to answer Liu Zhijun's question first.

To answer this question, let me first say a few things. Actually, before our company's license was granted, we had already made some money, but strictly speaking, this money was earned by selling three-no products. ”

Everyone immediately burst into laughter.

It's a real mess.

Regarding the concept of three-no products, Wu Xiaozheng has already told you, and now speaking of which, everyone was indeed selling three-no products before, which is strictly speaking, illegal.

Now, the company's license and permit documents have been won, because the proprietary 300ml grenade type filling glass bottle has also been finalized, and the product will soon be changed to a new packaging with a complete trademark, factory address and shelf life, and it is about to bid farewell to the history of three-no products.

"That's one of the reasons why I buy pickled radishes at the market, because there is not a strict review of the three-no products. Let me ask you, if I want to send the three nos products to be sold in regular stores, is it possible?"

Everyone laughed again.

It is really unlikely that you will go to a regular store to sell three-no products.

However, Liu Zhijun noticed that Wu Xiaozheng said one of the reasons.

He asked, "What else is the reason for that?"

"Another reason is why I said that I should consider the sales method in combination with the product. I would like to ask you another question, since the positioning of the next meal series is the people's table, where is the place closest to the people's table?"

"Of course, it's a vegetable market, and everyone buys their food every day. It didn't take long for someone to answer.

Wu Xiaozheng's answer is self-evident.

After answering Liu Zhijun's question, Wu Xiaozheng extended down this line of thought.

"Do you now know why I don't approve of you advancing to Linxian so quickly?"

Wu Xiaozheng looked at Liu Zhijun very seriously, wanting to get an accurate answer to this question from him.

"I know, because the point in our county is far from spreading. ”

Wu Xiaozheng did not seem to be satisfied with Liu Zhijun's answer.

He turned to the others and asked, "Does anyone else have any other answers?"

No one answered.

Everyone was at a loss.

Listening to what Wu Xiaozheng just said, it is necessary to let Chef Wu's food be available in any place that sells oil, salt, sauce and vinegar in Xiangshui County, so that the sales channels can really be expanded.

In that case, Liu Zhijun's answer is not wrong!

Because no one understands the modern marketing of later generations, no one can give the right answer.

Wu Xiaozheng still had to sing a one-man show.

"Because we used the stupidest, most inefficient, and least cost-effective channel promotion method. ”

Wu Xiaozheng first gave an answer that surprised everyone.

This is a blanket denial.

So what is the right promotion method?

With this question in mind, everyone continues to listen.

"Let's think about two more questions. ”

"First, if you want to put our products on all the stores and grocery stores in the county, how long will it take for you to push them in place?"

"Second, just these dozens of consignment points now, our distribution has been busy, if the county's points need us to distribute by ourselves, how many people do we have to recruit to be busy?

These are two very well-asked questions, and everyone looks at each other.

Everyone seems to understand what Wu Xiaozheng meant.

Not to mention anything else, just talking about the large and small shops and grocery stores in Xiangshui County, not to mention the many, there are always thousands of them, if you just rely on these people now to push, you may not be able to push it in place until the Year of the Monkey.

No wonder Wu Xiaozheng said that the previous promotion method was the stupidest and most inefficient way.

And then there's the delivery, which is really a big problem as well. If thousands of points of sale are delivered together, how many people will have to deliver to them?

This is indeed a big problem as well.

So what is the right way to promote?

Everyone still doesn't have an answer.

"The right way is to do publicity, do promotion, and develop channels. Wu Xiaozheng gave the correct answer.

Then he began to explain: "Enhance the popularity of the product through publicity and promotion, cultivate the habits of user use and consumption, and then contact the wholesaler before the sale, do a good job of after-sales service, and leave the distribution to the wholesaler to do, or the point of sale will purchase the goods by itself." ”

Everyone suddenly realized.

Wu Xiaozheng's method is equivalent to giving up part of the profits to intermediate wholesalers, using their channels to develop the retail network, and the distribution is also handed over.

In this case, the food processing factory sacrificed some profits, but accelerated the speed of promotion, and also reduced the cost of promotion and distribution, which is indeed much smarter than the previous method.

In fact, in this era, most of the products are distributed through this channel promotion model, but everyone here doesn't understand. Even if you understand, you can't consider it so comprehensively, and you won't know how to use publicity and promotion to enhance the popularity of products like Wu Xiaozheng.

In this era, Wu Xiaozheng's sales method can be regarded as a more comprehensive, three-dimensional and intelligent method.

There are still some who can't be enlightened.

"If you push it like this, you have to give a part of the profit to the wholesaler, isn't it cost-effective? ”

It was Li Wei who said this.

He now wants to join a food company, so he is also thinking positively, but he just didn't think about it.

Because this was a mistake made by inexperience, Wu Xiaozheng did not criticize him.

He patiently explained: "The market we are targeting is not only Xiangshui County, not only the southern Hunan region, not only Hunan Province, but the whole of China. In such a situation, it is worth sacrificing profits for channels and speeds. ”

Wu Xiaozheng made a final summary.

"Now I understand why I'm launching a propaganda storm!"

"Our sales model, summed up in one sentence, is to publicize the road, pre-sales pioneer, after-sales service, and distribution of products. ”

"Moreover, once this model is successfully operated in Xiangshui County, it can be quickly replicated in neighboring counties, and then to regions, provinces, and the whole country. ”

"Therefore, we must first operate this model in Xiangshui County. ”

At this point in this meeting, a complete and intelligent sales plan has been formed.