Chapter 238: Rise Starts with Sales

After the major events were implemented, the meeting entered an intermission.

Wu Xiaozheng, who was in a good mood, began to suffocate again.

"Brother Jun, Sister Hua and they are entertained by you at noon today, I can't be busy, you hurry up and call someone home to let your parents prepare a meal. ”

As the saying goes, an ugly daughter-in-law sees her in-laws sooner or later.

Li Hua is naturally not ugly, but with her relationship with Liu Zhijun, her in-laws will meet sooner or later.

Wu Xiaozheng is already determined to promote this matter, so it is better to see it later than sooner.

Since Li Huadu has already taken the initiative to come to Xiangshui Village, Wu Xiaozheng doesn't mind pushing it again.

He wanted to know what kind of reaction Liu Zhijun's parents would have after seeing Li Hua.

Liu Zhijun was immediately embarrassed again.

He hurriedly said: "This is not suitable, this is not suitable, find another place to eat, I have a treat." ”

Now Li Hua was not happy again.

"What's wrong, is it so hard to get to your house for a meal?"

This is Li Hua's character, generous and generous, not twisted at all.

Liu Zhijun was stumped again.

Others began to heckle as well.

"It's just that people come all the way to your house, is it so difficult to go to your house for a meal?"

"The food outside is not delicious, Junzi, we are going to eat your family's food today. ”

"Let's go together, Junzi, you can't run away from this meal. ”

……

Putting aside the business, everyone has been brothers for many years, and the damage is more than one another, and the bad one is worse than the other.

Wu Minxia suddenly understood what was going on, she looked at Li Hua, then at Liu Zhijun, and began to join in the fun.

"Then it's decided, I will call someone to inform Brother Liu and Sister-in-law Liu, so that they can prepare wine and good food to entertain the future daughter-in-law. ”

She actually broke the matter directly.

Liu Zhijun is embarrassed again, but he can't help it.

Wu Xiaozheng was secretly happy.

He knew that if nothing else, it would be a sure thing.

Wu Xiaozheng is happy to hear this.

After another burst of teasing, Liang Zhenhua launched a new topic: "Xiaozheng, I heard Piaozi say, you talk about special sales, or tell us about it today." ”

This proposal was immediately approved by Liu Zhijun, and he also wished that Wu Xiaozheng could help him sort out his thinking.

Let's talk about it.

Wu Xiaozheng did not deliberately prepare the content of the meeting, since the most important things have been implemented, he also took this opportunity to clarify the company's future sales strategy.

The meeting began again.

"Before we talk about sales, let's talk about the product. Only by grasping the characteristics of the product can we better understand how to make sales. ”

Wu Xiaozheng had just started speaking, but found that Yang Guiping suddenly appeared at the door of the sales department.

It was a bit sudden.

"Mayor Yang, why are you here?"

In front of so many people, Wu Xiaozheng still called Yang Guiping for his position.

Wu Xiaozheng has a relatively good grasp of this aspect.

He knew that Yang Guiping was in officialdom and had a business relationship with a food processing factory, so the private relationship between the two was not suitable for such a public occasion.

Yang Guiping was very satisfied with this, and said with a smile: "I am resting today, I came over to take a look." You don't have to pay attention to me, continue to talk about yours, and I'll listen to it. ”

He also found a stool and sat down, and became an auditor.

The reason why Yang Guiping came over was naturally that he was still at ease with the food processing factory, for fear that something would go wrong here.

He knew that Wu Xiaozheng was coming back today, so he deliberately took advantage of the break to run over, wanting to know about the progress of the food processing factory, and by the way, he asked for peace of mind.

Wu Xiaozheng was overjoyed.

Mayor Yang came just in time, and he still had a lot of things to do with him.

Free and high-powered coolies are delivered to your door in person again!

He continued: "According to our company's plan, our products will be divided into three series in the early stage, one is the next meal series that everyone is pushing, including pickled radish and hot and sour cabbage. The second is the seasoning series that will be launched soon, and the main one is Lao Gan Ma chili tempeh sauce. The third is the greedy cat series, which will be pushed after various advanced machinery and equipment are in place. ”

According to Wu Xiaozheng's arrangement, the support funds that Yang Guiping helped to get have been put in place, so the company will first purchase high-temperature disinfection and sterilization equipment, and then begin to vigorously promote Lao Gan Ma chili tempeh sauce.

This is the focus of the recent push.

The relatively hot pickled radish and hot and sour cabbage, Lao Gan Ma's sales may not be so hot in the short term, but as a condiment, once the habit is cultivated, it can be used by every household in a province like Hunan Province that is used to eating spicy food.

Lao Gan Ma's advantage lies in long-term, stable and wide demand, so it will definitely be one of the company's flagship products.

"I'll tell you about the differences between these three products, and then talk about specific sales strategies based on the characteristics of the products. ”

"Every product should be precisely positioned. ”

"For example, the next meal series, as the name suggests, is a product that belongs to the people's table. ”

"Another example is the sauce flavor series, as the name suggests, this is the same as oil, salt, sauce and vinegar, which has to enter the kitchen of ordinary people's homes and add flavor to their stir-fried noodles. ”

"There is also a greedy cat series, just listen to the name, this is for gluttonous people to eat, can be used to accompany wine and rice, and can be eaten directly as a snack. ”

Wu Xiaozheng spoke very vividly, and everyone present accurately grasped the characteristics of these three product series.

Next, it's time to talk about sales in combination with products.

"I'll test everyone, if we want to push Lao Gan Ma chili tempeh sauce, then where is the best place to buy this product?"

Because he didn't want to sing a one-man show, Wu Xiaozheng began to interact again.

Sales meetings are more suitable for interactive situations, so that everyone can better participate, and later generations have named this meeting mode "collision of ideas" and "brainstorming".

In the face of Wu Xiaozheng's test, everyone's thinking started quickly again.

After the interactive exercise just publicized the bombing plan, everyone has begun to get used to this mode.

"You can buy the same outlets in the vegetable market now. ”

"Small shops near residential areas can also be sold. ”

"In the mall, lily shop. Supply and marketing cooperatives can also sell. ”

……

One answer after another, one answer after another.

"Since it is the same as oil, salt, sauce and vinegar, where there is oil, salt, sauce and vinegar, there should be an old godmother!"

The real standard answer came out of Li Xiangyi's mouth.

"Correct. ”

Wu Xiaozheng did not hesitate to give Li Xiangyi a compliment.

Then he turned to Liu Zhijun: "Do you still think that the market expansion of our county is almost the same? Do you need to start expanding to neighboring counties and cities immediately?"

Wu Xiaozheng's meaning is obvious.

Compared with the dozens of consignment points that have been developed now, the real market expansion of Xiangshui County has just begun, and there are still a lot of discussions and grocery stores that need to be fully promoted.

Liu Zhijun found that his previous thinking seemed to be a little wrong.

But he immediately had doubts: "Then why did you only push the consignment point of the vegetable market in the first place?"

That's a somewhat interesting question.