Star TV, Wu Ming took the ratings report with a satisfied face. The report shows that the instantaneous highest ratings of yesterday's singing contest reached ninety percent, and the average rating was eighty percent, which can be said to have completely suppressed the wireless "Happy Tonight".

Wu Ming pursed his lips, and then laughed contentedly: "Old man Shao, that guy is probably mad now!"

Wu Ming is the boss, you can call Shao Yifu Shao old man at will, Huang Xizhao and Shao Yifu have no big enmity, but they will not be called like this.

Huang Xizhao smashed his mouth, smiled slightly and said, "But isn't it, I heard from my subordinates that Sir Shao held another meeting in wireless this morning and reprimanded all the high-level officials. ”

Zhou Liang Shuyi blinked and grinned: "It is said that Fang Yihua also went crazy and broke a precious teacup. ”

Zhou Liang Shuyi and Fang Yihua are old rivals and have always looked down on each other. But in the past, the wireless power was big, so Fang Yihua always laughed at Zhou Liang Shuyi. Now feng shui takes turns, and it is Zhou Liang Shuyi's turn to laugh at Fang Yihua.

After being happy, Wu Ming gradually restrained his smile and said seriously: "In general, our "Global Chinese Rookie Singing Contest" was very successful, not only excavating a group of excellent singers, but also allowing Star TV to steadily suppress wireless in the past three months. ”

Huang Xizhao and Zhou Liang Shuyi all nodded in agreement.

Wu Ming said solemnly: "However, we can't be confused by the current good form. You must know that now the singing contest has ended, that is to say, in the future, during the period from 9:30 to 11:30 in the evening on our Star TV, only "Millionaire", which is broadcast every Monday, Wednesday and Friday, can compete with TVB's "Happy Tonight". The four days of February, Thursday, Saturday, and Sunday will soon be beaten back to their original shape. ”

Hearing Wu Ming say this, Huang Xizhao and Zhou Liang Shuyi's faces also became serious.

"The boss is right, we really need to plan ahead. Huang Xizhao said seriously.

Zhou Liang Shuyi frowned slightly, and then asked worriedly: "But what should we do? During this time, we tried to produce several variety shows in the afternoon, but the results were not very satisfactory, compared with "Millionaire", the gap is very large, and it can't compete with TVB's "Happy Tonight" at all. ”

Huang Xizhao and Zhou Liang Shuyi are both elites, so naturally they can't see the crisis after the end of the singing contest, and the two of them have also thought of a lot of ways, tried a lot of variety shows, and even thought about making "Millionaire" broadcast every day.

It's just that if "Millionaire" is broadcast every day, the cost is too great, and more than 100 million Hong Kong dollars have to be invested in it every year, Huang Xizhao and Zhou Liang Shuyi really don't have the face to put forward this method. And it is broadcast every day, and it is difficult to guarantee that the audience will not get tired of watching it. When the time comes, spend so much money, but you can only get a faint effect. This is something that the two of them don't want to see.

Wu Ming also became sad when he heard Zhou Liang Shuyi's explanation, he didn't expect that after so long, Star TV still couldn't come up with a good variety show.

But this can't be blamed on Huang Xizhao and Zhou Liang Shuyi, after all, the strength of Star TV's predecessor Li's TV has always been news programs, and the screenwriters and directors of TV dramas are also strong, but the actors are not as good as wireless.

But variety shows are completely the weakness of Li's TV, and the variety shows of Li's TV in the past cannot be compared with wireless at all, and variety show talents are extremely rare.

After Wu Ming moved into Star TV, his strength in news programs has been strengthened because of the increase in funding. After the TV drama production department was split into DreamWorks, it also produced high-quality dramas repeatedly because of its sufficient funds. Recently, the hit "Hero Huo Yuanjia" has pressed wireless so much that he can't raise his head.

The strength of variety shows has not been improved, "Millionaire" is also Wu Ming's electronics, and the reason why this show is popular is entirely because the show itself is very good, coupled with the attraction of high bonuses. It doesn't mean that Star TV has become excellent in variety shows now, nor does it mean that there is a good variety show team.

Wu Ming listened to Zhou Liang Shuyi's explanation, and he also felt helpless, the cultivation of variety show talents is not overnight, and he has nothing to do about it. Originally, he wanted Star TV to solve the problem by himself, but now it seems that he can only do it himself.

Wu Ming groaned and said, "I think first of all, our Star TV will be revised!"

"Revised?"

Huang Xizhao and Zhou Liang Shuyi all looked at Wu Ming in puzzlement.

Wu Ming nodded and explained, "Yes, it's a revision." In my opinion, there were some bad things about the program system of Star TV in the past, so we can get twice the result with half the effort by first re-standardizing these program systems and then painting on them. ”

"Then boss, how do you change it?" Huang Xizhao asked curiously.

Wu Ming said with a smile: "First of all, I think our TV station has a lot of news programs, including morning news, noon news, evening news, and some time ago you added a midnight news. There is a lot of duplication in these news, and it is entirely possible to cut some of them and make other shows. ”

Huang Xizhao's face turned red suddenly, the midnight news was added by him, in order to let Star TV comprehensively crush wireless in terms of news programs, but he didn't expect to be criticized by the boss now.

Wu Ming continued: "I think that the news programs on our TV stations now broadcast news are all about the general situation, and they do not have the same in-depth understanding as newspapers and magazines, and they have little to do with the daily lives of ordinary people. Therefore, it is necessary to produce a people's livelihood news column that is specifically aimed at some social hot spots, undesirable phenomena, and concerns about the well-being of the people. Fulfill the social responsibility of supervision due to TV stations. ”

Huang Xizhao's eyes lit up, and he couldn't help but nod again and again, "This is a good idea!"

Then Wu Ming carefully explained some of the production concepts and methods of the people's livelihood news column.

The reason why Wu Ming wants to produce the people's livelihood news column is not only to increase the ratings of Star TV, but also to enhance the credibility of Star TV.

The concept of "people's livelihood news" comes from the industry, not the academic community, and before Wu Ming was reborn, the academic community did not have a complete conclusion on "people's livelihood news", because journalism does not have this concept.

In 2003, the concept of "People's Livelihood News" proposed by "Jinling Zero Distance" was widely recognized in the hearts of industry peers and audiences.

Why is "people's livelihood news" popular?

It's very simple, in the past, the camera lens was used to focusing on government leaders, used to reporting government affairs, and the people were on TV, which was difficult!

Coincidentally, although Xiangjiang's television stations are not as accustomed to keeping an eye on government officials as mainland television, they also pay little attention to the people.

However, the people's livelihood news column can help the TV station deepen the relationship with the ordinary people, so that the ordinary people can get closer to the TV station and regard the TV station as their friend.