Chapter 190: "Social Zero Distance"
Since the emergence of "Jinling Jing Zero Distance" in Jinling and even the whole country, with her as a model, people's livelihood news columns have been broadcast in various places, especially provincial terrestrial channels and municipal TV stations, Qilu Province's "Life Gang", "Langfang Zero Distance", "Social Zero Distance", Ganjiang Province's "City Scene", "Evening 800", Longjiang's "News Night Flight", and Rongcheng's "Rongcheng Full Contact".
The emergence of these columns has extended the connotation and extension of people's livelihood news, publicized the charm of personality and regional characteristics, and achieved good ratings.
Objectively speaking, people's livelihood programs can't catch up with variety shows, and variety shows are easier to gather popularity, gather wealth, and achieve a double harvest of ratings and income. However, relatively speaking, the source of topic selection, sustainability and carrying capacity of programs will be broader, more durable and stronger.
Wu Ming looked excited, and said passionately: "This show should adhere to the reporting concept of "paying attention to people's livelihood and reflecting public opinion", let ordinary people become the protagonists of the show, use the language of the people, report the stories of the people, and let ordinary audiences have deep resonance when watching the show. ”
Now that Wu Ming's industry has become more and more huge, it is natural to choose a place as his nest. It's just that Wu Ming is a Chinese after all, and it is inconvenient to choose other countries as his own nest. Racial disparities are the biggest problem.
Due to policy reasons, the mainland is also not suitable as a nest. Wu Ming chose to come and go, or Xiangjiang is the most suitable as his nest. To make the nest of Xiangjiang as stable as Mount Tai, the best way is naturally to become the economic pillar of Xiangjiang like South Korea's Samsung Group, so that Xiangjiang is inseparable from him at all.
Later generations once said, "Is it the Samsung of Korea, or is it the Korea of Samsung, and a dreaded Samsung Republic!"
Of course, Wu Ming will not completely tie his own business to Xiangjiang, after all, although there are many advantages, there are also many disadvantages. If Wu Ming just wanted to be a rich man, he could naturally do that. But Wu Ming's ideal is to build a super business empire that spans the world, so he can't do that. Xiangjiang is too small after all!
However, although you can't completely tie yourself to Hong Kong, you must also become the backbone of Hong Kong's economy, so that your own enterprises can influence Hong Kong's economy and become more closely connected with Hong Kong.
In addition to this, it must also have the ability to manipulate public opinion in Hong Kong. At present, Wu Ming's print media has accounted for one-third of all the print media in Xiangjiang, but the TV station still needs to be strengthened.
The main purpose of Wu Ming's people's livelihood news column is to strengthen the credibility of Star TV among the common people. After most of the people in Xiangjiang trust Star TV, Wu Ming can almost become the uncrowned king of Xiangjiang.
The current news department of Star TV has grown up with the strong support of Huang Xizhao, so the more he listened, the more he agreed with Wu Ming's idea, and nodded again and again in agreement, "This people's livelihood news column sounds really good!"
Zhou Liang Shuyi was also satisfied, and said with a smile: "It's really good!"
"Then this show is decided," Wu Ming nodded and smiled, "Because this show is closely related to the daily life of ordinary people, let's name it "Social Zero Distance"!"
Zhou Liang Shuyi nodded and praised: ""Social Zero Distance"?! This name does sound pretty good. ”
Wu Ming said with a smile: "In the future, our TV station will broadcast "Morning News" from 8 to 9 o'clock in the morning, and some old TV series or other programs will be broadcast from 9 to 12:30 o'clock. The half-hour "Midday News" airs from 12:30 p.m. to 1 p.m.
Old TV dramas and variety shows will be broadcast from 1 to 5 o'clock, cartoons will be broadcast from 5 to 6 o'clock, "Evening News" will be broadcast from 6 to 6:30 a.m., "Social Zero Distance" will be broadcast from 6:30 to 7:30 a.m., TV dramas will be broadcast from 7:30 to 10 o'clock, and variety shows will be broadcast from 10 o'clock to 12 o'clock.
Midnight news airs from 0:00 to 1:00 a.m. From 1 a.m. to 8 a.m., it's up to you. What do you think of this division?"
Huang Xizhao and Zhou Liang Shuyi thought carefully for a while, and finally nodded slowly.
"Boss, your division does make sense. Huang Xizhao pondered.
Compared with the previous plan, Wu Ming's plan reduced the "noon news" and "evening news" by half an hour each, and then added a livelihood news column "Social Zero Distance" from 6:30 to 7:30 in the evening. In the evening, the broadcast time of the TV series and variety show was postponed by half an hour.
Zhou Liang Shuyi showed a trace of worry on her face, and said in a deep voice: "But the number of people watching TV after 11:30 p.m. will decrease a lot, and it will be a little inappropriate to postpone the broadcast of variety shows for half an hour now." ”
Wu Ming shook his head and smiled: "There's nothing wrong with it, originally the duration of the show "Millionaire" was optimally one and a half hours, but it was only because the wireless "Happy Tonight" was broadcast for two hours that "Millionaire" had to be forcibly added by half an hour. In fact, the current "Millionaire" is really bloated in my opinion, it is better to lose weight, so that the show will be more exciting, and the ratings will increase a little. ”
Zhou Liang Shuyi nodded thoughtfully, and after Wu Ming said this, she found that it was indeed the case.
"What will be broadcast from 11:30 to 12 p.m.," Huang Xizhao asked.
Wu Ming smiled and said: "Whatever program you arrange, isn't there a little bit of variety show talent in our TV station now, you can arrange this half hour for them to practice and cultivate more variety show talents." ”
That is to say, Wu Ming is rich and rich, and he is reluctant to spend money to cultivate his variety show talents.
"By the way, boss, I have a proposal too. Zhou Liang Shuyi said suddenly.
"Oh!" Wu Ming blinked and smiled, "What proposal?"
Zhou Liang Shuyi said seriously: "We should replace the first episode of the TV series broadcast at half past seven with a unit drama!"
Wu Mingleng paused, and then thought of what Zhou Liang Shuyi said about the unit drama.
The so-called unit drama is neither a serial drama nor a serial drama, and refers to a TV series composed of several relatively independent units.
When the length of each unit is exactly equivalent to the length of a short TV series, this kind of unit drama can be regarded as a hybrid of short drama and medium and long drama. Each unit of it can be filmed as a short TV series, which has the artistic advantages of short TV dramas, and each unit can have the ratings advantage of long-form TV dramas when combined.
For example, "Ultraman", "Family with Children", "Happy Planet", "Mr. Bean", etc., are all unit dramas.