In the past, the cartoons produced by the Modu Art Film Studio were all played together with the feature films in the theater after the state bought out.

But now that the reform and opening up has been carried out, maybe one day the country will no longer buy out the cartoons, but let the Modu Art Film Studio find the seller by itself.

In the original time and space, this was exactly how things went. In terms of cinemas, it has gradually turned to the market, and in order to arrange the number of films more closely, feature films are no longer broadcast with short films.

Without the support of the theater chain, Modu Art Film Factory had to find another way out and turn the cartoon to the TV station. But because the cartoons produced are still the same, there are too many preaching and too little entertainment, they are completely educational films, and they can't compete with foreign cartoons at all.

Although some reforms were carried out later because of desperation, they still had little effect, and could only go into decay and decline step by step.

After Tewei's explanation, everyone present understood the crisis of the film studio.

"It seems that it is imperative for our factory to produce a series of cartoons. Yan Dingxian sighed.

Tewei nodded and said, "This is the main purpose of I let you watch "Hulu Brothers", I want you to learn how to make a series of cartoons. And then like that overseas Chinese in Xiangjiang, he sold it to various TV stations. In the future, even if we lose the assistance of the theater chain, we will not be too hit. ”

Chang Guangxi smiled: "You can rest assured, with our strength, are we afraid that we won't be able to produce a series of cartoons, I just didn't think about it before!"

Afterwards, these masters of the film studio went back to think hard about how to make a series of cartoons, and thought a lot. It's a pity that they still haven't broken away from the original barriers, they are still the same as before, thinking about making some educational films.

……

At the same time, the cartoons stocked by Sunrise Club were finally dubbed in Xiangjiang and delivered to Wu Ming.

There are a total of seven animated films, namely "Invincible Superman Zabot 3", "Mighty Steelman Titan 3", "Fighter Demos", "Mobile Suit Gundam", "Future Merge Darudonia", "Jonias Ultraman", and "Science Adventure Team Donsa 5", with a total of 294 episodes.

Because they are all science fiction cartoons, there is nothing sensitive, and they quickly passed the review of the State Administration of Radio, Film and Television and obtained a distribution license.

After Gao Chengjian watched the previous part a little, he immediately made a decision to buy the broadcast rights of these cartoons. However, there was some dispute between the two sides over the price.

"Hulu Brothers" is Wu Ming's first cartoon to enter the mainland, so the price is relatively favorable, and this time it will not be so cheap. However, it didn't rise too much, but it doubled, that is, 3,000 yuan per episode.

In Wu Ming's opinion, the reasonable price is a sky-high price in Gao Chengjian's eyes.

Gao Chengjian looked dissatisfied, and asked in a deep voice: "Mr. Wu, Ganjiang Province is your hometown, how can you open such a high price?"

It seems that in his mind, Wu Ming has become a representative of black-hearted businessmen.

Wu Ming smiled bitterly, his pink little face showed a little helplessness, touched his forehead, and explained: "This matter is a misunderstanding by Director Gao, it's not that I don't want to sell it to you at a low price, but this price is low enough."

You may not be unfamiliar with the animation industry in the island country. The production cost of an episode of an anime can range from more than 5 million yen to tens of millions of yen. Converted into RMB, it is at least 30,000 yuan per episode, and now you understand why I gave this price!"

Gao Chengjian was silent, he really didn't expect that the cost of a small cartoon would be so high, even if it was sold for 3,000 yuan per episode, Wu Ming would have to sell it to at least 10 TV stations to recover the cost. Like those with high costs, it is estimated that even if all provincial TV stations in the whole of China have purchased broadcast rights, they may not be able to recover their costs.

He didn't know how the animation production companies of those island countries survived at such a high cost.

He also guessed whether Wu Ming deliberately exaggerated the cost, but thinking of Wu Ming's net worth of hundreds of millions of dollars, he would not lie about this small amount of money, so he dispelled this idea again.

In fact, the cost is relatively low now, and the cost of cartoons in the island country in the future will be as low as tens of millions of yen, and as high as tens of millions of yen. With such a high production cost, the salary of animation production personnel is very low, which makes many well-known people in the industry speak out that the animation industry in the island country will need pills sooner or later.

"Mr. Wu, although I can understand this, I still can't accept it. After pondering for a while, Gao Chengjian said helplessly, "You also know that our TV station really doesn't have much money, and it is impossible to accept such a high price." I wonder if you can go a little lower?"

Wu Ming pondered for a while and said with a smile: "It's not impossible that the price is lower, it's just that I have a condition, I don't know if Director Gao can accept it." ”

Gao Chengjian paused for a moment and replied: "What conditions, Mr. Wu, please tell me clearly!"

Wu Ming smiled lightly and said, "I can relax the price a little, the price of each episode is only 1,000 yuan, but I want to insert some advertisements for free when the animation is played." ”

"Advertising?"

At this time, TV advertising in the mainland was just being born.

In January last year, the mainland's first TV commercial "Ginseng Gui Tonic Wine" was broadcast on Modu TV.

At this time, the audience, including the TV station, did not understand the advertisement very well, and did not dare to call it an advertisement when it began to broadcast, only called it "product information", and there were not many customers. Even CCTV only dares to broadcast about 3 minutes of advertisements every day.

After all, Gao Chengjian is the director of the station, and he still knows the concept of advertising. Although it is not clear why Wu Ming did not mention other conditions, he just wanted to insert some advertisements, so he lowered the price to 1,000 yuan. But he doesn't care about that, as long as the price goes down.

Gao Chengjian thought about it for a while and said: "I want to take a look at the specific content of the advertisement." As long as there is no transgression, I agree to this condition. ”

Hearing this, Wu Mingxiao's face was covered with a bright smile, and he said, "Then you can rest assured, they are all some formal advertisements, and they will never make it difficult for you." ”

At this time, people in the mainland don't understand the role of advertising, so they are cautious. But he, a reborn person, can he still not know the effect of advertising?

Now is not the era when the aroma of wine is not afraid of deep alleys, there is no advertising, no matter how good your product is, no one will buy your product.

With a lot of advertising, even if your product is poor, you can sell a good sale. For example, Brain Platinum, isn't it because that brainwashing advertisement is deeply rooted in the hearts of the people and has become popular all over China.

As a result, Shi Yuzhu went from a debt of 250 million yuan to become one of the richest people in the mainland again.